Reality bends. Perception sells.

Alyssa Nolte and Aviv Ben Or dig into why what people believe often matters more than what is true, and how that shapes the future of customer relationships. If you want to rethink how buyers see your brand, this conversation hits fast and hits deep.

Alyssa and Aviv break down why some products win even when they’re not the best, why perception becomes reality, and how small cues shape trust, desire, and action. This episode is perfect for anyone who wants to understand the real forces behind customer behavior.

Why listen

You’ll hear simple, clear examples that show how perception drives choice, how brands create meaning, and why customer research needs real conversations, not just surveys.

Key takeaways

• Perception is powerful… people act on the story they think is true.
• Strong brands guide decisions with one clear message.
• Talking to real customers reveals blind spots that data alone cannot.

People mentioned

• Rory Sutherland (Ogilvy)