Most companies think they know what their customers are buying...but they’re wrong. Sean Shannon joins Alyssa Nolte to rethink what drives real purchase decisions. It’s not your product, your features, or even your pricing. It’s the job your customer is hiring you to do… and most businesses haven’t figured that out yet.

Sean shares how understanding this simple idea can change everything - from how you market and sell to how you build loyalty that lasts. Alyssa and Sean go deep on why emotional connection matters as much as results, and how to make your customers the hero of your story.

Why listen: If you’ve ever wondered why “great products” still lose deals (or how to make your brand one people actually choose), this episode will flip your perspective.

Key takeaways:

• Customers don’t buy products, they “hire” them to solve a job in their lives.
• Emotional connection and trust are as important as results when driving loyalty.
• To grow, you must step outside your own story and see your brand through your customer’s eyes.