Flying Blind with Your Data? Most businesses collect piles of numbers but never know what to do with them. Philippa Gamse calls it “flying blind.” Alyssa Nolte digs in with her to rethink how we use analytics to drive real results.

If you’ve ever felt overwhelmed by dashboards, unsure which numbers matter, or worried you’re missing sales you can’t see... this episode is for you. Philippa shows how to cut through the noise and focus on the metrics that actually move your business forward.

Why listen: Philippa Gamse has worked with top organizations to make their websites more profitable, and she’s sharing the same lessons with you. Alyssa Nolte pushes past the buzzwords to ask the questions every business leader needs to hear.

Key takeaways:

• Collecting data without action is a waste—you need a plan or you’re just “flying blind.”
• Not all data is good data. The right 9 (or fewer) KPIs will give you more clarity than 90 random numbers.
• Your customer journey is more than traffic and sales. The “messy middle” behaviors may hold your best growth signals.