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Why Smash+Tess founder credits inclusivity and community as the key to their record romper growth

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Manage episode 290341991 series 2827057
Content provided by Globe Content Studio and Globe Content Studio/ HSBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Globe Content Studio and Globe Content Studio/ HSBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Be honest: when was the last time you wore pants with a zipper during this pandemic? Even before COVID-19 shifted our fashion priorities, sustainable loungewear company Smash+Tess was reporting nearly 5,000% 3-year revenue growth. The body-positive company has amassed a huge following with their stylish rompers, including celebrities like Hillary Duff and Sarah of The Birds Papaya. Founder Ashley Freeborn credits a lot of their success to the value they place on building an online community. She shares with Sarah how prioritizing inclusivity has been the secret to their growth.
  continue reading

14 episodes

Artwork
iconShare
 
Manage episode 290341991 series 2827057
Content provided by Globe Content Studio and Globe Content Studio/ HSBC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Globe Content Studio and Globe Content Studio/ HSBC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Be honest: when was the last time you wore pants with a zipper during this pandemic? Even before COVID-19 shifted our fashion priorities, sustainable loungewear company Smash+Tess was reporting nearly 5,000% 3-year revenue growth. The body-positive company has amassed a huge following with their stylish rompers, including celebrities like Hillary Duff and Sarah of The Birds Papaya. Founder Ashley Freeborn credits a lot of their success to the value they place on building an online community. She shares with Sarah how prioritizing inclusivity has been the secret to their growth.
  continue reading

14 episodes

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