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The Growth Effect

Globe Content Studio/ HSBC

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They make it look so easy, but we know better than that. The Growth Effect is a new podcast that delves into what it’s really like to launch and scale a business. Join host and Toronto-based founder Sarah Stockdale as she speaks to the leaders of some of Canada’s top growing companies to learn how they did it.
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Ali Khan Lalani is the CEO of General Assembly. If you asked us pre-pandemic, we’d have told you that it’s a popular pizza restaurant in Toronto. Now, it’s reinventing itself as a successful food-tech company and recently secured $13-million in Series A funding with plans to go public. Many lockdowns in, we know the devastating impact the COVID-19 …
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This is an online furniture brand that doesn’t let you sit on the couch before you buy it. A design company founded by four friends with no design skills… but it works. When 2020 forced us to spend more time inside our homes, Article’s e-commerce approach gave it an advantage. The company was already growing rapidly, but the pandemic was rocket fue…
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After losing her job, Bobbie Racette was reminded how tough it is to find work as an Indigenous LGBTQ woman, so she decided to start creating jobs that could be done remotely, flexibly, and for a fair wage. When she started Virtual Gurus, a Calgary-based talent marketplace that matches companies with virtual assistants and freelancers, she made a p…
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Be honest: when was the last time you wore pants with a zipper during this pandemic? Even before COVID-19 shifted our fashion priorities, sustainable loungewear company Smash+Tess was reporting nearly 5,000% 3-year revenue growth. The body-positive company has amassed a huge following with their stylish rompers, including celebrities like Hillary D…
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Flashfood is an app that keeps good food out of the trash. Users can buy discounted food that grocers would have had to throw out as it approached the sell-by date. It’s good for the environment, combats food waste and helps people who need cheaper food. But getting the business off the ground, into major grocery chains and through a global pandemi…
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KinkyCurlyYaki is a company that sells high quality, kinky, curly and natural-looking hair extensions. As a Black woman, Vivian Kaye was building a business she saw a real need for. But venture capitalists didn’t share her vision. It’s a problem many Black founders face – receiving roughly one per cent of VC funding. Vivian shares her story of boot…
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Sarah Stockdale returns for another season to talk with incredible entrepreneurs about what it’s really like to launch and grow a business. Spoiler Alert: The Growth Effect isn’t a normal business podcast. We talk to successful founders about their 4am anxiety attacks, running out of money, and the growing pains usually kept hidden. You’ll get a be…
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Leena Yousefi wins 90% of her cases. But for her, winning isn't everything. For a profession that isn't typically associated with innovation or known for rapid growth, her firm stands apart. She approaches everything in law with heart and soul. And from how she approaches her clients to who she hires, it works. The founder of YLaw is one of the top…
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Add 600 employees in 100 days during a global pandemic. That's what CEO Cherif Habib did with Dialogue, an app-based telehealth company providing remote doctors appointments. He thought it would take Canadians 3-5 years to adopt remote healthcare - but then COVID-19 happened. So what happens when you have to fit five years worth of strategy, planni…
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Marc Lafleur, CEO of TruLocal, works really hard. He doesn't apologize for the sweat that's needed to be a first-time founder, but that doesn't mean he's a fan of the #hustleculture that's big in the startup community. In this episode, he shares with Sarah how his goal of improving the food supply in Canada through his quality meat-delivery company…
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We’ve heard about some of the challenges of launching and scaling a business, but what about stepping into a leadership role at an already successful company? Taking over the reins, and the expectations that go along with that isn’t for everyone. But it was for Cathy Thorpe, who went from being a customer to CEO of Nurse Next Door, a company that o…
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Would you start a business with your best friend? While on maternity leave? And then pivot drastically at its peak success? That’s what Becca Perren and Jennifer Kelly of Pehr did. In this episode, they chat with Sarah about going against conventional wisdom and when it makes sense to change course with a growing business.…
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