Peter, a third-generation hardware store owner, shares how he maintains competitive advantage against big retailers by offering hands-on customer service and creating a pet-friendly environment that Amazon simply can't match.
• Third-generation True Value hardware store owner since 1965
• Recently joined Do it Best, gaining better buying power and product variety
• Differentiates by walking customers to items and offering personalized help
• Creates memorable experiences with pet-friendly stores featuring his golden retriever Winston
• Uses branded vehicles as mobile billboards throughout the community
• Believes in being visible as the owner rather than hiding in a back office
• Follows personal mantras "work harder, dream bigger" and "chase greatness"
• Continues pushing forward despite Parkinson's diagnosis
• Advises new business owners to put their heart and soul into their work
Listen to our future episodes as we continue exploring how to build unmistakable brands in the built world that grow, lead, and last.
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