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Building Better Brands Through Resilience: Lumber King | Sponsored by Do it Best
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Matt Spinks shares his journey from growing up in a family lumber business through the recession's hardships to becoming an award-winning young retailer at Lumber King in Danville, Kentucky. His story demonstrates how personal resilience and strategic innovation can transform traditional building supply businesses for modern consumers.
• Growing up in the lumber industry as the son of an 84 Lumber manager
• Experiencing the collapse of the family business during the 2008-2010 recession
• Developing a leadership philosophy that balances growth with stability
• Creating a work environment where employees feel valued rather than managed by fear
• Implementing a "Milwaukee Red Zone" strategy that increased inside sales from $10K to $350K
• Navigating generational differences in communication and buying preferences
• Leveraging strong brand partnerships to drive local store traffic
• Building a cohesive company culture within an employee-owned business model
• Finding purpose in continuously improving both personally and professionally
• Investing in self-development through education and industry resources
If you're ready to turn visibility into growth, head to gritblueprint.com to learn more and book a call to talk about your growth strategy.
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Chapters
1. Branding That Creates Loyal Fans (00:00:00)
2. Growing Up in the Lumber Industry (00:01:41)
3. Surviving Business Failure and Recession (00:04:20)
4. Building Resilience and Business Wisdom (00:08:44)
5. Leading Through Growth and Inspiring Teams (00:14:38)
6. Creating Brand Impact in the Industry (00:21:42)
7. The Milwaukee "Red Zone" Success Story (00:28:28)
8. Investing in Yourself as a Young Retailer (00:35:40)
55 episodes
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