Ever feel like you’re doing all the right things—building spreadsheets, mapping funnels, whiteboarding strategies, yet revenue still isn’t moving?
If so, you might be stuck in what I call the planning spiral. It feels productive, but in reality, it’s procrastination or perfectionism dressed up as strategy. And it’s costing you money, momentum, and clients who need your help right now.

In this episode of The Goal Getter’s Guide, I’m breaking down why your primal brain tricks you into endless planning and how to break free so you can start generating results. You’ll learn how to spot the lies your brain tells you (like “You just need to tweak this one more time…”), and how to replace them with bold, revenue-generating action.

What You’ll Learn in This Episode:

• Why your primal brain convinces you planning is safer than action—and how that stalls your growth.
• Common “planning whispers” that feel smart but keep you stuck (like waiting until your website is perfect or your offer is flawless).
• The three practical steps to move from over-planning to implementation:

Why This Matters for Scaling Entrepreneurs

If you’re already at high 5-figures, you don’t have an information problem, you have an implementation problem. The entrepreneurs who scale are the ones who move before it feels perfect. Future-you isn’t waiting for another plan. She’s thanking you for taking action today.

Quick Action Challenge

Ask yourself: What is the smallest action I can take in the next 24 hours to move this forward? Then go do it.

Resources & Next Steps

If you’re ready to break out of the planning spiral for good and build the self-trust and structure that make follow-through inevitable, come join me inside The Goal Getters Club at www.jenlaffin.com/ggc. This is where planning meets intentional action -- and where your results actually happen.

The Goal Getters Club is where ambitious entrepreneurs turn accountability into predictable revenue, faster launches, and sustainable growth.
The doors for the next cohort are now open.
Learn more at www.jenlaffin.com/ggc.

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Want more?

• Identify the exact activities that generate revenue in your business and make time for them. Download your free Productivity Playbook here.
• Looking for accountability support to get your hard things done? Learn about the Goal Getters Club here.
• Visit Jen's website by clicking here.

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