Send us a text

Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, partnerships, leadership, and specifically SaaS growth. Today, we're exploring how to scale human connection in a tech-driven world and redefine leadership on your own terms with Paige McPheely.
We explore how she's built Base around the fascinating paradox of using technology to scale human connection rather than replace it, why the Executive Assistant (EA) leader relationship is the most intimate professional relationship, and her predictions for the future of delegation and outsourcing in leadership.

Here are the core areas we discuss in today's episode:

1: The Adversity-to-Opportunity Pivot: Building from Necessity

2: The Chemistry Factor: Why EA Matching is More Art Than Science

3. Human-First Technology: Using Tech to Enable, Not Replace

4. Beyond Work-Life Balance: The Integration Fallacy

5. The Delegation Revolution: Building Your Personal Support Army

Final Thoughts:

Paige leaves us with a powerful insight about what separates transactional task completion from transformational support.

"When we see a lot of clients that come to us, and they're like, please, I just need somebody to tell me what to do. Like, please come and boss me around, and, like, build all the systems, and just tell me what to do. And when those people come to us, we're like, yes, we got you, we got you! We could do that all day long."

Her final message emphasizes that the best EA relationships aren't about task delegation, they're about finding someone who can think strategically, anticipate needs, and provide the kind of support that gives leaders "oxygen in their helmet" to focus on what matters most.

The future of leadership support isn't about replacing human connection with technology, it's about using technology to create deeper, more meaningful professional relationships that enable both leaders and assistants to do their best work.

As Paige demonstrates, when you put humans first and use technology as an enabler, you can scale intimacy and connection in ways that seemed impossible just a few years ago.

Support the show

Learn more at www.forceandfrictionpodcast.com