))
Sales Training is Dead: How One CEO Disrupted Her $10M Business to Build an AI-Native Revenue Engine | Laura Keith S6:E3
Manage episode 514646373 series 3644325
Welcome to the Force & Friction Podcast, where we break down what really moves the needle in GTM, RevOps, AI, partnerships, and SaaS growth. Today, we're exploring the death of traditional sales training and the rise of AI-native sales performance with Laura Keith.
What makes Laura's story compelling isn't just the courage to disrupt a successful business, but the customer insight that sparked the transformation. When a trusted customer told her to "stop selling me training when I don't know whether I've got a sales training problem," it triggered a fundamental shift from asking "how do you train reps to perform better?" to "how do we help reps to close more deals?"
We explore why traditional sales training is dead, how AI is transforming sales performance, the critical importance of customer feedback loops, and Laura's predictions for the future of sales technology and human capability
Here are the core areas we discuss in today's episode:
1: The Customer Feedback Catalyst: When Truth Disrupts Success
2: The Death of Traditional Sales Training: Why the Old Model is Broken
3. AI-Native Performance: Meeting Reps Where They Are
4. Product-Led Customer Discovery: Building What Customers Actually Want
5. The Future of Sales: Human Touch in an AI World
Final Thoughts:
Laura leaves us with practical wisdom about building sustainable success while maintaining personal boundaries.
"It's not easy. It's not, you can't have it all. Create clear boundaries, know what's important to you, and protect that time. And build networks and communities and advisors, I think, are the key."
Her final insight reminds us that professional success must be balanced with personal sustainability, and that building strong networks and communities is essential for long-term career growth.
The death of traditional sales training doesn't mean the end of sales development, it means the beginning of a more intelligent, personalized, and effective approach. As Laura demonstrates, when you combine AI-native technology with deep customer understanding and human-centered design, you can create performance platforms that actually help reps close more deals rather than just completing more training modules.
The future belongs to organizations that can diagnose before they prescribe, personalize at scale, and use technology to enhance rather than replace human capability.
Learn more at www.forceandfrictionpodcast.com
84 episodes
Share
