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Today, we're tackling "The Value Challenge" with Krzysztof Szyszkiewicz, one of the world's leading SaaS pricing consultants and founder of Valueships.

This series addresses one of the most critical areas for SaaS companies: pricing.
You can have the best product, the best value, the best impact, and the best solution, but if you haven't got the correct pricing strategy, you're leaving money on the table.
Most companies are literally hiding what makes them worth it.

What makes this series particularly valuable is Krzysztof's bold claim that companies are not just underpricing, they're fundamentally hiding their value.
With the AI wave making products less of a competitive advantage, focusing on value communication has become more critical than ever before.

In this first episode, we explore the four pricing strategies, the value waterfall framework, and why most SaaS companies are failing at the most basic level: communicating the profit they create for their customers.

Here are the core areas we discuss in today's episode:

1. From Product Roadmap to Value Roadmap: The Fundamental Shift
2. The Four Pricing Strategies: From Cost-Based to Value-Based Evolution
3. The Value Waterfall: Understanding the Four Horsemen of Pricing Apocalypse
4. The Unseen Value Crisis: Why 66% of Value Goes Unrecognized
5. Dollarizing Value: The Key to Pricing Success
About This Series

This is Part 1 of our comprehensive three-part SaaS Pricing Optimization series with Krzysztof Szyszkiewicz.
Each episode tackles a specific pricing challenge that's costing SaaS companies millions in lost revenue:
•Part 1: The Value Challenge (this episode) - Why companies hide their value and how to communicate profit effectively.

• Part 2: The Price Setting Challenge - How to set prices based on willingness to pay rather than guesswork.
• Part 3: The Discounting Challenge - Why discounting is killing margins and how to optimize realized prices.

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