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Content provided by Corey Haines, Zach Stevens, and Nick Loudon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Haines, Zach Stevens, and Nick Loudon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Ep #3: The problems with marketing an AI company

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Manage episode 501792827 series 3683813
Content provided by Corey Haines, Zach Stevens, and Nick Loudon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Haines, Zach Stevens, and Nick Loudon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to Episode 3 of The Factory Floor!
-
AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3.

In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead:

🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use case.
🎨 2. The Same Boring Visuals – Why every AI brand looks like a clone of OpenAI.
📝 3. Overusing “AI” in Copy & Branding – Stop putting “AI” in your name—it won’t age well.
⚠️ 4. Have We Learned Nothing from Web3? – The dangers of overhyping a tech trend.
🔍 5. AI’s Biggest Marketing Problem: Skepticism – Why customers are getting smarter (and how to earn their trust).

Most AI companies aren’t actually AI companies—they’re just wrappers on top of OpenAI, Anthropic, or Meta’s models. And that’s fine! But if you want to stand out, you need better marketing.

🔹 How can AI startups fix their marketing? We share actionable insights on:
✅ Being transparent about what’s under the hood
✅ Showing real-world value beyond “AI-powered”
✅ Building trust in an industry full of hype

If you’re in SaaS, marketing, or just tired of seeing the same AI clichés everywhere, this episode is for you!

#saas #ai #aimarketing #openai #branding #productmarketing

  continue reading

4 episodes

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iconShare
 
Manage episode 501792827 series 3683813
Content provided by Corey Haines, Zach Stevens, and Nick Loudon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corey Haines, Zach Stevens, and Nick Loudon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to Episode 3 of The Factory Floor!
-
AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3.

In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead:

🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use case.
🎨 2. The Same Boring Visuals – Why every AI brand looks like a clone of OpenAI.
📝 3. Overusing “AI” in Copy & Branding – Stop putting “AI” in your name—it won’t age well.
⚠️ 4. Have We Learned Nothing from Web3? – The dangers of overhyping a tech trend.
🔍 5. AI’s Biggest Marketing Problem: Skepticism – Why customers are getting smarter (and how to earn their trust).

Most AI companies aren’t actually AI companies—they’re just wrappers on top of OpenAI, Anthropic, or Meta’s models. And that’s fine! But if you want to stand out, you need better marketing.

🔹 How can AI startups fix their marketing? We share actionable insights on:
✅ Being transparent about what’s under the hood
✅ Showing real-world value beyond “AI-powered”
✅ Building trust in an industry full of hype

If you’re in SaaS, marketing, or just tired of seeing the same AI clichés everywhere, this episode is for you!

#saas #ai #aimarketing #openai #branding #productmarketing

  continue reading

4 episodes

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