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The Factory Floor

Corey Haines, Zach Stevens, & Nick Loudon

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition. You can also find us on YouTube, X, and everywhere you listen to podcasts! ...
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Fall asleep fast and wake up restored every night with the power of sleep hypnosis, meditation for sleep, and hypnotic bedtime stories. Sleep Magic is a soothing sleep podcast designed to ease your mind and guide you into a deep, restorative sleep. Hosted by hypnotherapist Jessica Porter, this sleep podcast blends sleep hypnosis, sleep meditation, and guided hypnotic bedtime stories to help listeners around the world get sleepy, fall asleep fast. Find long term relief from insomnia and build ...
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RaboResearch Agri Commodities

Rabobank RaboResearch Food & Agribusiness

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This channel is no longer up to date. To listen to Rabobank podcasts, look for Rabobank on Apple Podcasts, Spotify, Stitcher, Google Podcasts, or any podcast app or your choice. Visit far.rabobank.com for more information. Rabobank's RaboResearch Food & Agribusiness team has 85 analysts working in local teams across the worldwide Rabobank network. They generate knowledge, and develop views and insights on businesses, topics and developments in the food & agribusiness sectors across the globe ...
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In tonight’s sleep hypnosis with Jessica, we’re celebrating one of life’s most underrated superpowers - rest. So often seen as weakness, rest is actually the quiet balance that lets us heal, renew, and create again. Tonight, Jessica invites you to join the ultimate resting club, as she guides you through a soothing body scan that gives every part o…
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Enjoy these bitesize episodes where we highlight some of Jessica’s most transformative insights. Today, she’s exploring dopamine — that feel-good chemistry we create within ourselves. Jessica explains how we can learn to self-soothe, separate our happiness from outside habits, and tap directly into our own natural rewards. To hear more on this topi…
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In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, and custom-coded solutions. They highlight Webflow’s strengths in scalability, SEO, and ease of updates, making it ideal for marketing teams. Framer is praised for design flexibility but criticized fo…
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In tonight’s sleep hypnosis with Jessica, we’ll explore the power of manifesting and the law of attraction, inviting abundance into your life with ease and calm. Just like the bird building his nest, you’ll be guided to set clear intentions, trust the journey, and even enjoy the process - allowing your dreams to take shape as you drift into deep, r…
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In this episode of Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens discuss the distinct marketing approaches employed by bootstrapped and venture capital (VC)-backed startups. The conversation explores how these two types of businesses, often operating in similar industries, adopt contrasting strategies based on their funding model…
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Enjoy these bitesize episodes where we highlight some of Jessica’s most life-changing advice. Today, she’s talking about JOMO — the joy of missing out. Instead of chasing every experience, Jessica invites us to see life as our own unique movie, one no one else will ever get to watch. When we embrace that truth, FOMO fades, and we can fully enjoy th…
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On this episode of the Factory Floor, we debunk "focusing on sales." We discuss why a focus on sales shouldn't halt marketing, and how the two fuel growth together, as two sides of the same coin. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Episodes are release…
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In tonight’s Magic Mailbag, Jessica is joined by Jemma Sbeg — host of the hit podcast The Psychology of Your 20s and her new show Mantra. With over 300 episodes under her belt, Jemma has become a trusted voice for exploring everything from body image and burnout to ghosting, micro-habits, and the healing power of nature. Together, they’ll dive into…
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In tonight's sleep hypnosis with Jessica, we’ll be exploring a much-requested topic from our listeners: PTSD. Because Post-Traumatic Stress Disorder can be a complex condition, we invite you to listen to the introduction first and notice how you feel before continuing. This session is created for sleep, so we won’t be venturing into frightening ter…
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For this episode of the Factory Floor Podcast, we discussed what its like working with clients, and what sets the best SaaS founders we know apart. Topics include: the advantages of working async (less meetings, more shipping), what its like running a marketing agency, and how founders can 10x their ARR. ... The Factory Floor is hosted by the three…
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Corey, Zach, and Nick discuss the pros and cons of multiple pricing models for creative agencies. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons…
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In tonight’s hypnotic bedtime story with Jessica, we drift into deep relaxation and then step back through the ivy into Frances Hodgson Burnett’s The Secret Garden. Jessica will guide you with soothing breathwork and gentle suggestions that quiet the mind before an immersive read that follows Mary Lennox as she discovers the hidden door and begins …
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More and more traffic is coming from LLMs. If you want to get a piece of the pie, you'll have to adapt. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world l…
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Enjoy these bitesize episodes where we highlight some of Jessica's most life-changing advice. Today, we're talking about how to release ourselves from the burden of worry, and how to stop ourselves from making those worries a habit. To hear more on this topic, and practice a targeted hypnosis, just search "Sleep Magic - Detaching From Our Worries F…
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The creative director is the most underrated hire right now. Zach, Corey and Nick discuss. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from t…
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In tonight's soothing sleep hypnosis with Jessica, we're diving into the life and time's of one of the worlds' greatest poets and writers - William Shakespeare. This episode is designed to help you drift off to sleep, all whilst learning about what made William, "The Bard Of Avon". As always, tonight's episode will start with a relaxing introductio…
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Vibe marketing in 2025. Are you utilizing the tools available? ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the s…
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Your product might be great. Your positioning might be sharp. But if your branding sucks? You're losing trust—and revenue. In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder. You'll learn: -Why trust is the real bridge …
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In tonight's guided Sleep Hypnosis with Jessica, we're keeping things simple. This piece is all about falling asleep, and staying asleep all night. Say goodbye to insomnia! As always, tonight's episode will start with a relaxing introduction from Jessica, before we sink into tonight’s Sleep Hypnosis. Want more Sleep Magic? Join Sleep Magic Premium …
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Phase 3 of SaaS Marketing is all about scaling your wins. This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture sequences, and more! It’s not just about getting customers—it’s about growing LTV, deepening loyalty, and multiplying your marketing ROI. ... The Fac…
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Enjoy these bitesize episodes where we highlight some of Jessica's most life-changing advice. Today, we're talking about the loneliness we all feel from time to time, when we ignore our inner being, and get caught up in this illusion that we are alone, flung out to the hinterlands of the universe, untethered. To hear more on this topic, and practic…
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Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more! ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Epi…
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Welcome to another Magic Mailbag episode, where Jessica answers your questions, and gives her advice for your dilemmas. This time, we're diving into burn-out, self-sabotage, and why you might be obsessed with your ex. Want more Sleep Magic? Join Sleep Magic Premium ✨ Enjoy 2 bonus episodes a month plus all episodes ad-free, access to Jessica's comp…
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In tonight's summer rewind Sleep Hypnosis with Jessica, we're going to be embarking on a journey to the desert, to Palm Springs, in sunny California. We can float in a pool, look up at gently swaying palm trees, and just relax. As always, tonight's episode will start with a relaxing introduction from Jessica, before we sink into tonight’s Sleep Hyp…
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Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup. ... The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco Every oth…
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Welcome to Episode 3 of The Factory Floor! - AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3. In this episode, we break down the five biggest problems w…
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In tonight's Sleep Hypnosis with Jessica, we're going to be doing some mindful cooking in our imagination, making a Tarte Tatin in a quaint kitchen in the heart of the city of lights, Paris. As always, tonight's episode will start with a relaxing introduction from Jessica, before we sink into tonight’s Sleep Hypnosis. Want more Sleep Magic? Join Sl…
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Discover the Brutal Truth Behind B2B SaaS Marketing Challenges! Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We…
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Enjoy these bitesize episodes where we highlight some of Jessica's most life-changing advice. Today, we're talking about how to find resilience, so that the obstacles you're inevitably presented with don't have the power to knock you off course. To hear more on this topic, and practice a targeted hypnosis, just search "Sleep Magic - Finding Resilie…
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Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers! In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling copy is the ultimate strategy for building a website that truly converts. Learn how to: Clarify Your Website’s Purpose: Understand how to communicate …
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In tonight's specially selected rewind Sleep Hypnosis, we're travelling to a cabin in Canada, tucked away in the woods, on an island in Ontario. Do you hear that pitter-patter? It's a luscious summer rainstorm… the perfect companion for an afternoon nap. As always, tonight's episode will start with a relaxing introduction from Jessica, before we si…
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As always, tonight's episode will start with a relaxing introduction from Jessica, before we sink into tonight’s Sleep Hypnosis. Want more Sleep Magic? Join Sleep Magic Premium ✨ Enjoy 2 bonus episodes a month plus all episodes ad-free, access to Jessica's complete back catalog of over 60 episodes, and show your support to Jessica. To Subscribe 🪄 A…
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Enjoy these bitesize episodes where we highlight some of Jessica's most life-changing advice. Today, we're talking about how to prioritise the most important relationship in your life - the one you have with yourself. To hear more on this topic, and practice a targeted hypnosis, just search "Sleep Magic - Building Self Love". Want more Sleep Magic?…
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In tonight's summer rewind Sleep Hypnosis, Jessica will reflect on the very special, safe and lazy feelings she gets when she spends an afternoon walking around Portland, taking in the sea and air and enjoying the delights of Casco Bay. She will transport you there, so you know exactly what she's talking about. As always, tonight's episode will sta…
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Welcome to another Magic Mailbag episode, where Jessica answers your questions, and gives her advice for your dilemmas. Tonight, we're diving into morning-after anxiety, whether astrology is real, and if long distance relationships are worth the effort. To hear the full episode, Join Sleep Magic Premium ✨ Enjoy 2 bonus episodes a month plus all epi…
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In tonight's Sleep Hypnosis with Jessica, we're going to be addressing burnout. Life is demanding. And if you keep giving into those demands every single day without checking in with yourself, you may find yourself starting to struggle. So let's create a practice that can help. It's time to drop whatever stress you’re carrying right now and fill up…
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Enjoy these bitesize episodes where we highlight some of Jessica's most life-changing advice. Today, we're talking about quieting the negative thoughts in your head that make it hard to relax. To hear more on this topic, and practice a targeted hypnosis, just search "Addressing Negative Thoughts Sleep Magic". Want more Sleep Magic? Join Sleep Magic…
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In tonight's Hypnotic Bedtime Story with Jessica, we're going to be enjoying Night & Day by Virginia Woolf, sinking into the daily lives of two women in Edwardian England. Just relax, and let the prose lull you gently into sleep. As always, tonight's episode will start with a relaxing introduction from Jessica, before we sink into tonight’s Sleep H…
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Upgrade to Team Magic on Apple Podcasts or via this link ⭐️ https://sleepmagic.supercast.com/ When you join Team Magic this July, you’ll get access to a whole bundle of support: ad-free listening, bonus episodes, and also, a free gift – our new Self Care journal to help you sleep better and feel more grounded. 🧘 The journal is designed to go hand i…
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In tonight's Sleep Hypnosis with Jessica, we're going to be thinking about all the things in the world we're grateful for. Because wherever you point your mind, your life follows. When we slow down our minds and direct them toward gratitude, our whole body begins to feel good. Which, obviously feels good! And when we feel good, we tend to create go…
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Enjoy these bitesize episodes where we highlight some of Jessica's most life-changing advice. Today, we're talking about navigating the financial stress that can keep us up at night. To hear more on this topic, and practice a hypnosis that will help you quiet that voice, just search "Handling Financial Stress Sleep Magic". Want more Sleep Magic? Jo…
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In tonight's Sleep Hypnosis with Jessica, we're going to be exploring the power of getting back up when we're knocked down. Resilience is part of being alive, of being connected to nature. Whether it’s recovering from illness, or moving forward after a loss, or pushing back against oppression, resilience is part of who we are. As always, tonight's …
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Welcome to another Magic Mailbag episode, where Jessica answers your questions, and gives her advice for your dilemmas. Tonight, we're diving into topics like how to start again in your 50s, what to do when you get ghosted, and what to do with salary differences in a relationship. As always, tonight's episode will start with a relaxing introduction…
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In tonight's hypnosis & story blend, we'll be diving into Waves of Nature, enjoying John Burroughs' gentle musings and descriptions of the wild world around us. Just relax, and allow Jessica's voice to lull you deeper and deeper into relaxation with every word. As always, tonight's episode will start with a relaxing introduction from Jessica, befor…
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Enjoy these bitesize episodes where we highlight some of Jessica's most life-changing advice. Today, we're talking about how to handle grief, and begin to feel better. To hear more on this topic, and practice a hypnosis that will help you quiet that voice, just search "Navigating Grief & Loss - Sleep Magic". Want more Sleep Magic? Join Sleep Magic …
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Tonight's Sleep Hypnosis with Jessica is about letting go of other's anger. Sometimes, you might find yourself in the midst of confrontation, and that can be difficult. Having anger directed in your direction is hard, and anxiety inducing. But tonight, let's practice letting go of those feelings, not letting anything keep us from the rest we deserv…
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In tonight's Sleep Hypnosis with Jessica, we're going to be enjoying a relaxing visualisation, that will take us to Santa Maria Beach, a quaint little crescent of sand around a bay of warm, turquoise water. The perfect place for a deep, refreshing nap. As always, tonight's episode will start with a relaxing introduction from Jessica, before we sink…
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Enjoy these bitesize episodes where we highlight some of Jessica's most life-changing advice. Today, we're talking about how to move on from a broken heart. To hear more on this topic, and practice a hypnosis that will help you begin to heal, just search "Healing Heartbreak - Sleep Magic". Want more Sleep Magic? Join Sleep Magic Premium ✨ Enjoy 2 b…
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Tonight, we're going practice experiencing peace- not as something that comes in the quiet after struggle, stress or tension, but as a state in it's own right. A state in which your heart and mind and gut are in alignment, and your mind is clear and connected to the quiet pulse of nature. We deserve to access this state of calm, just because. As al…
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