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E626: How Fake Reviews Work Off-Amazon

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Manage episode 522462466 series 1530980
Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Dave interviews Allyse Slocum, the VP of Product @ TrustPilot, to talk about how fake reviews and review manipulation affect independent review platforms like TrustPilot. They explore how TrustPilot works, the difference between store and product reviews, and how TrustPilot handles fake reviews.

Today's episode is sponsored by Sellerboard.

Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today.

Timestamps

  • 00:00 - Introduction to TrustPilot
  • 02:59 - Understanding Independent Review Platforms
  • 05:57 - The Importance of Reviews Beyond Marketplaces
  • 08:59 - Differentiating Store Reviews and Product Reviews
  • 11:53 - The Value of Review Volume vs. Rating
  • 15:04 - Navigating One-Star Reviews
  • 18:06 - Addressing the Challenge of Fake Reviews
  • 20:59 - Getting Started with TrustPilot

If you'd like to connect with Allyse, you can check her out on LinkedIn!

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

Don't forget to leave us a review on iTunes if you enjoy our content.

Thanks for listening!

Until next time, happy selling!

  continue reading

901 episodes

Artwork
iconShare
 
Manage episode 522462466 series 1530980
Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Dave interviews Allyse Slocum, the VP of Product @ TrustPilot, to talk about how fake reviews and review manipulation affect independent review platforms like TrustPilot. They explore how TrustPilot works, the difference between store and product reviews, and how TrustPilot handles fake reviews.

Today's episode is sponsored by Sellerboard.

Sellerboard helps users track sales, refunds and fees in real time, and even counts your indirect expenses in final profit. Beyond analytics, Sellerboard also streamlines operations with smart portfolios for PPC, inventory forecasting & management and more! Try Sellerboard free for 2 months — no credit card required. Just go to sellerboard.com/ecomcrew and get clarity on your margins today.

Timestamps

  • 00:00 - Introduction to TrustPilot
  • 02:59 - Understanding Independent Review Platforms
  • 05:57 - The Importance of Reviews Beyond Marketplaces
  • 08:59 - Differentiating Store Reviews and Product Reviews
  • 11:53 - The Value of Review Volume vs. Rating
  • 15:04 - Navigating One-Star Reviews
  • 18:06 - Addressing the Challenge of Fake Reviews
  • 20:59 - Getting Started with TrustPilot

If you'd like to connect with Allyse, you can check her out on LinkedIn!

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

Don't forget to leave us a review on iTunes if you enjoy our content.

Thanks for listening!

Until next time, happy selling!

  continue reading

901 episodes

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