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Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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E612: The 5 Ways Anker Dominated Amazon
Manage episode 501359442 series 2861849
Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Dave dives into Anker Electronics' success, the #1 largest Amazon FBA seller in the world. Dave talks about the controversial tactics they employed to reach the top and their innovative marketing strategies. This includes using KickStarter for product launches which admittedly is a very uncommon thing to see from a billion dollar company and the top talent they hired so early on. Even if you don't have ambitions to be at the top of the top, there are some things to learn from Anker.
Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!
Anker electronics is literally the biggest third-party seller on Amazon.
But what did they do to get to the top?
Apart from selling great products, hiring the best they could, and marketing their products well, it doesn't seem like anything special.
In this episode, Dave dives into Anker's success and the 5 controversial tactics they employed into their business that propelled them to the top.
The Big Takeaway
Anker Electronics is one of the largest Amazon sellers in the world.
The company was founded by an ex-Google engineer, Stephen Yang.
Anker's success is attributed to some innovative marketing strategies, including using Kickstarter campaigns to pre-launch their products.
They've also hired top-level talent quite early on for their business growth.
Anker has avoided black hat tactics that plague the top of the top especially.
Anchor has diversified into a completely different direction while also still being somewhat related.
- 00:00 - The Rise of Anchor Electronics
- 10:03 - Innovative Marketing Strategies
- 19:05 - Controversies and Challenges
- 23:46 - Lessons from Anchor's Success
As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.
Don’t forget to leave us a review on iTunes if you enjoy our content.
Thanks for listening!
Until next time, happy selling!
609 episodes
Share
Manage episode 501359442 series 2861849
Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Dave dives into Anker Electronics' success, the #1 largest Amazon FBA seller in the world. Dave talks about the controversial tactics they employed to reach the top and their innovative marketing strategies. This includes using KickStarter for product launches which admittedly is a very uncommon thing to see from a billion dollar company and the top talent they hired so early on. Even if you don't have ambitions to be at the top of the top, there are some things to learn from Anker.
Get mystery shopped for your brand and 2 competitors of your choice FOR FREE! Stord will provide a detailed report that outlines the specific areas you are out performing your competitors and where your competitors are outperforming you. Learn how your consumers truly experience your brand today!
Anker electronics is literally the biggest third-party seller on Amazon.
But what did they do to get to the top?
Apart from selling great products, hiring the best they could, and marketing their products well, it doesn't seem like anything special.
In this episode, Dave dives into Anker's success and the 5 controversial tactics they employed into their business that propelled them to the top.
The Big Takeaway
Anker Electronics is one of the largest Amazon sellers in the world.
The company was founded by an ex-Google engineer, Stephen Yang.
Anker's success is attributed to some innovative marketing strategies, including using Kickstarter campaigns to pre-launch their products.
They've also hired top-level talent quite early on for their business growth.
Anker has avoided black hat tactics that plague the top of the top especially.
Anchor has diversified into a completely different direction while also still being somewhat related.
- 00:00 - The Rise of Anchor Electronics
- 10:03 - Innovative Marketing Strategies
- 19:05 - Controversies and Challenges
- 23:46 - Lessons from Anchor's Success
As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.
Don’t forget to leave us a review on iTunes if you enjoy our content.
Thanks for listening!
Until next time, happy selling!
609 episodes
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Similar to The Ecomcrew Ecommerce Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
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…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
…
continue reading
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