When Generic Outreach Attacks: A Masterclass In What Not To Do The Brand Marketing Show podcast

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When Generic Outreach Attacks: A Masterclass in What Not to Do

1d ago 37:42

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I need to tell you about something that happened last week that's been living rent-free in my head ever since. I got DM'd on the Indagare Beauty Instagram account by a marketing agency from the UK. And here's the kicker – several of my clients got the exact same message. Same guy. Same videos. Same promises. Same everything.

Now, I could have just deleted it and moved on. But instead, I decided to engage with this guy. To see how deep the rabbit hole went. And what unfolded was honestly a masterclass in everything you should NOT do when trying to reach unique and innovative brands.

But here's where this gets interesting – and potentially uncomfortable. As I was dissecting why his approach failed so spectacularly, I started thinking... How many of us are accidentally doing a version of this to our own customers? How many brands are making these same mistakes in their marketing, just in slightly different packaging?

So today, we're going to walk through this entire conversation. I'm going to break down exactly why it doesn't work for premium brands. And then – and this is the important bit – we're going to turn the mirror around and look at whether you might be making similar mistakes with your own audience.

Fair warning: this might sting a bit. But if you're building something genuinely unique and valuable, you need to hear this.

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