Best Metaads Podcasts (2025)

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Reflect, Reset, Design: Your 2026 Planning Framework 35:48

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2h ago35:48

35:48

We're in that strange, liminal week between Christmas and New Year. The turkey's been eaten, the presents have been opened, and there's this quiet space before the new year kicks off. It's a natural time for reflection as well as for looking ahead. I know many of you are ambitious and have big goals you want to achieve. But that kind of impact requ…

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"Oh What A Year!" Reflections on 2025 in Ecommerce Marketing 31:26

7d ago31:26

31:26

It's Christmas week. The orders have shipped – or at least, most of them have. The mad rush is behind you. And hopefully, you're either on a beach somewhere or at least within striking distance of a cold drink and a good book. So today's episode is a little different. This isn't a tactical deep-dive. I'm not going to give you a framework or a check…

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The Q5 Opportunity: Why Smart Brands Don't Go Dark Between Christmas and New Year 42:56

17d ago42:56

42:56

Right now, you've got about a week to prepare for what could genuinely be one of the most profitable – and least stressful – marketing periods of your entire year. Now, I know what you might be thinking. "Cath, I'm exhausted. I've just pushed through the Christmas rush. The last thing I want to think about is more marketing." And honestly? I get it…

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Your 14-Day Christmas Marketing Plan: What To Prioritise With Your Marketing Now 44:04

23d ago44:04

44:04

We're in the first week of December now. Which means you've got roughly 14 days of meaningful marketing time before most of your customers mentally check out for the holidays — and before your shipping cut-off dates make the whole thing a bit irrelevant anyway. Now, I know what you might be feeling right now. It's that familiar end-of-year cocktail…

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How To Survive The Black Friday Madness, Stay Energised And Set Up Your December Success 31:09

28d ago31:09

31:09

I know exactly where you're at right now. We're in the thick of Black Friday promos – or as I like to call it, the 'beautiful chaos' portion of the retail calendar. Your ads are running, your inbox is overflowing, your inventory is moving, and you're probably surviving on caffeine and pure adrenaline. I also know that this period isn't just physica…

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Why Better Stories Beat Bigger Discounts: Your BFCM Survival Guide 33:28

1M ago33:28

33:28

If you run the kind of premium brand that either does not participate in Black Friday, or does so differently to the mass-market brands running huge discount promos and turning Black Friday into Black Month…. Then I bet your November started slower than you expected… Maybe not disastrously slow, but quieter than you'd like… Meanwhile, your inbox is…

1
How This Simple Email Strategy Boosted Our Ecom Profits By An Amazing 106% (In Just 90 Days) 41:07

2M ago41:07

41:07

If the only time you email your list is when you're running a sale, what do you think happens? Your customers start waiting for the sales. They see your regular-priced products and think, "Nah, I'll wait. They'll have a sale in a couple of weeks." And then you're stuck in this cycle where you have to keep discounting to generate revenue, which dest…

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How This Simple Tool Boosted My Ad Profits By 300% (You're Probably Not Using It) 25:04

2M ago25:04

25:04

So we're in early November now, and I have a question for you: how are those ad costs treating you right now? Yeah, I thought so. Look, I'm not going to sugarcoat this – if you've been running ads in the last few weeks, you've probably noticed your costs have gone absolutely mental. And it's only going to get worse as we head deeper into Black Frid…

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Riding the Matcha Wave: How Erin Lindwall Scaled Premium Tea Brand Matcha Yu 1:01:11

2M ago1:01:11

1:01:11

Today we're diving into a story that perfectly illustrates what it takes to scale a premium brand in today's competitive eCommerce landscape. If you've been paying attention to the wellness and café scene lately, you've probably noticed matcha is having a serious moment. It's everywhere – from your local café's menu to your Instagram feed. And whil…

1
Why Meta's New Rules Are Killing Your Ads (And What Smart Brands Do Now) 30:55

2M ago30:55

30:55

Meta is having a moment. And not the good kind… If you've been running Meta ads and feeling like something fundamental has shifted – like you're suddenly playing a completely different game – you're not imagining it. Meta has essentially staged an algorithm coup, and a lot of brands are scrambling. So what's happening? And what should you do about …

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When Generic Outreach Attacks: A Masterclass in What Not to Do 37:42

2M ago37:42

37:42

I need to tell you about something that happened last week that's been living rent-free in my head ever since. I got DM'd on the Indagare Beauty Instagram account by a marketing agency from the UK. And here's the kicker – several of my clients got the exact same message. Same guy. Same videos. Same promises. Same everything. Now, I could have just …

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What Makes Brands Thrive in AI? The Powerful Media-Tech Strategy Smart Companies Use 1:01:29

3M ago1:01:29

1:01:29

Today we're diving into something that's absolutely critical for brands right now. We're talking about how to build a brand that doesn't just survive, but absolutely thrives in this new AI era. And I'm not talking about just using ChatGPT to write your Instagram captions faster – though that's part of it. I'm talking about a fundamental shift in ho…

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Green Friday to Green Christmas: How Purpose-Driven Brands Win the Holiday Season 35:02

3M ago35:02

35:02

It's October, which means we're about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-buying. And somewhere in all of this chaos, your customers – the ones who chose your brand because they care about quality, sustainability, conscious consumption – they're feeling pressured. Pressured t…

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How to Choose Your Next Marketing Partner: A Recovery Guide After Being Burnt 36:12

3M ago36:12

36:12

Over the past few weeks I've had several conversations with brand owners who have used the exact same word to describe their experience with previous marketing agencies or coaches. That word is "burnt." And I don't mean slightly disappointed or a bit let down. I mean properly burnt. As in, lost significant money, wasted months or even years of time…

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How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed 1:01:08

3M ago1:01:08

1:01:08

Want to see what happens when you stop wasting money on marketing to the wrong customers? We were burning through our ad budget on Meta, showing skincare ads to everyone and anyone. The problem? We were in one of the most competitive categories online, customers couldn't try before buying, and we were accidentally running campaigns that repelled ou…

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The Hidden Cost of Wrong Customers (& How To Attract The Right Ones) 1:03:59

4M ago1:03:59

1:03:59

Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets, and geographic data, they're missing the fundamental psychological divide that actually determines buying behaviour. Today's guest, Dr Ross Honeywill, has spent many years uncovering why traditional d…

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The 2am Test Every Founder Faces: The Real Reason Your Amazing Product Isn't Selling 24:39

4M ago24:39

24:39

It's 2am and you're lying awake, mind racing through endless to-do lists, wondering if you've invested everything into a dream that's slowly becoming a nightmare. Sound familiar? You've created an incredible product – something you know could change people's lives – but somehow the customers aren't beating down your door. You're working every night…

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Brand Storytelling That Stops The Scroll: How to Stand Out In A Sea Of Sameness 34:46

4M ago34:46

34:46

Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same before comparing them all to your own. I'll bet you that 80% of them sound very similar. "We're passionate about quality." "We use only the finest ingredients." "We're committed to sustainability." "Our…

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How To Turn One-Time Black Buyers Into Devoted Brand Advocates 31:59

4M ago31:59

31:59

Here's a sobering statistic that'll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from the same brand again. Let that sink in for a moment. Four out of five people who bought from you during your biggest sales event of the year will never come back. But here's the thing – it doesn't have …

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How to Win Black Friday as a Premium Brand Without Destroying Your Value 28:07

5M ago28:07

28:07

What if I told you that the most successful Black Friday campaigns aren't about slashing prices by 80% or screaming 'EVERYTHING MUST GO!' in bright red text? What if the real winners are the brands that actually increase their perceived value during Black Friday whilst everyone else is racing to the bottom? Here's what most ecommerce brands get com…

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What True Omnichannel Marketing Looks Like for Brands in 2025 (And Why So Many Get It Wrong) 40:48

5M ago40:48

40:48

Today, the final episode in this mini-series, we're tackling something that every brand thinks they're doing, but honestly? Most are getting spectacularly wrong. And frankly – I've had so many conversations in recent weeks where pretty much every single brand is making this mistake. We're talking about true omnichannel marketing in 2025. Most brand…

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The Creator Economy Takeover & The Authenticity Advantage Your Brand Needs 20:49

5M ago20:49

20:49

Today in episode four of our core trends mini-series about the Great Ecommerce Realignment, we're diving into a force that's not just changing ecommerce—it's completely redefining it: The Creator Economy Takeover. Here's a stat that should wake you up: the creator economy is now worth over $104 billion. That's not just big—that's bigger than the en…

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How To Future-Proof Your Brand In The Trust Economy 24:14

5M ago24:14

24:14

Today we're tackling something that's fundamentally changing the game for every ecommerce business: Privacy-First Marketing. If you're still relying on the old playbook of tracking pixels, third-party cookies, and invasive data collection, you're not just behind the curve—you're setting yourself up for failure. Apple's iOS 14.5 update in 2021 wasn'…

1
The Death of Digital Advertising (And What's Rising From the Ashes) 40:42

6M ago40:42

40:42

Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers! We're talking about the death of digital advertising as we know it. And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom …

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Beware The Quiet AI Revolution in eCommerce... (It's Not What You Think!) 29:57

6M ago29:57

29:57

If you're anything like me, you've seen and felt how different the online business and marketing world is, how different consumers are reacting to your marketing and not responding to buy in the same way they might have in years gone by. You're watching the eCommerce world transform right in front of your eyes and thinking "What the hell is actuall…

1
Why Did Every Brand Lose Their Mind This Mid-Year Sales Season? 29:22

6M ago29:22

29:22

If you've been wondering why your email unsubscribe rate has been climbing, or why your Facebook ads feel like they're screaming into the void, you're not alone. We've been tracking some fascinating trends in how brands have been approaching their mid-year sales push. Today I'm joined by three experts from our team at Productpreneur Marketing, as a…

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The Beauty Brand Transformation: How We Nearly Doubled Revenue in 12 Months 41:36

6M ago41:36

41:36

Today on the podcast, I'm sharing something very personal and very exciting – the complete journey of how we transformed a natural beauty brand and nearly doubled its revenue in just 12 months. This isn't your typical success story filled with overnight wins. This is about rolling up your sleeves, making tough decisions, and systematically rebuildi…

1
Online Store Stuck in Hustle Mode? Here's What's Actually Blocking Your Growth 28:59

6M ago28:59

28:59

Have you ever looked at your sales and thought, "Why is this STILL not working?" Maybe you're stuck in a cycle of posting non-stop on socials, throwing out the odd discount, tinkering with your website — and still not seeing the traction you were hoping for? Perhaps your marketing plan looks like this: "Post 3 reels this week. Do another giveaway. …

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Oxytocin Over Clicks: How to Use AI Without Losing the Human Touch in eCommerce 22:54

7M ago22:54

22:54

We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a "robots are taking over" doomsday kind of way, but in a very real, "my sales are slowing down and I don't know why" kind of way. It used to be that if you could get your ad in front of the…

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Meta's Game-Changing Update: What It Means for Your Ads—and Your Sales 24:53

9M ago24:53

24:53

If you've been feeling like your Meta ads are a bit hit and miss lately—or you've just noticed things aren't working like they used to—you're not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is…

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How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months 32:01

9M ago32:01

32:01

Today, I'm pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn't been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy. So I…

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How Our All-Female Team is Bucking the Return to Office Trend—An International Women's Day Special 28:43

10M ago28:43

28:43

As International Women's Day 2025 approaches, the theme, 'Accelerate Action for Gender Equality', resonates deeply with me. Having spent over a decade working predominantly with female founders, I've seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family respon…

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How To Boost Ecommerce Sales During The Quietest Month Of The Year 29:33

10M ago29:33

29:33

If you've been feeling the pinch this month, you're not alone. February is historically the slowest month for eCommerce sales. For starters, it's the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They're back to work, back into routine, and often tightening their be…

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In A Cashflow Crunch? Discounting Is Not The Solution... 33:33

10M ago33:33

33:33

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid ads were cheap, traffic was ea…

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Agency vs Freelance vs DIY (& my $15,000 costly mistake! 👀) 27:27

11M ago27:27

27:27

When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing. Now, we all know very well that no courier or postal service will ship our orders out for free. So we're well trained to expect to pay for that service! But on the market…

1y ago45:35

45:35

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to spend a bit of time sharing what's curr…