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What Makes Brands Thrive in AI? The Powerful Media-Tech Strategy Smart Companies Use

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Manage episode 512506463 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we're diving into something that's absolutely critical for brands right now. We're talking about how to build a brand that doesn't just survive, but absolutely thrives in this new AI era.

And I'm not talking about just using ChatGPT to write your Instagram captions faster – though that's part of it. I'm talking about a fundamental shift in how premium brands need to think about visibility, authority, and customer connection in 2025 and beyond.

Here's the thing: The rules have changed. Completely.

The way people discover brands, the way they research products, the way they make purchase decisions – it's all being disrupted by AI right now. And if you're not adapting, you're essentially becoming invisible.

But here's the exciting part – and this is what we're unpacking today – premium brands with small teams actually have a massive advantage right now. We can move faster, we can be more authentic, and we can build deeper connections than the big corporate behemoths trying to figure all this out.

The framework I'm sharing today is deceptively simple: Show up like a media company, but deliver like a tech company.

And because I know you're running on the smell of an oily rag – as we say here in Australia – I'm going to show you exactly how to do this efficiently, without needing a six-figure budget or a team of 20 content creators.

Links mentioned in this episode:

If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

https://productpreneurmarketing.com/lets-talk

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

  continue reading

289 episodes

Artwork
iconShare
 
Manage episode 512506463 series 2784135
Content provided by Catherine Langman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Catherine Langman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today we're diving into something that's absolutely critical for brands right now. We're talking about how to build a brand that doesn't just survive, but absolutely thrives in this new AI era.

And I'm not talking about just using ChatGPT to write your Instagram captions faster – though that's part of it. I'm talking about a fundamental shift in how premium brands need to think about visibility, authority, and customer connection in 2025 and beyond.

Here's the thing: The rules have changed. Completely.

The way people discover brands, the way they research products, the way they make purchase decisions – it's all being disrupted by AI right now. And if you're not adapting, you're essentially becoming invisible.

But here's the exciting part – and this is what we're unpacking today – premium brands with small teams actually have a massive advantage right now. We can move faster, we can be more authentic, and we can build deeper connections than the big corporate behemoths trying to figure all this out.

The framework I'm sharing today is deceptively simple: Show up like a media company, but deliver like a tech company.

And because I know you're running on the smell of an oily rag – as we say here in Australia – I'm going to show you exactly how to do this efficiently, without needing a six-figure budget or a team of 20 content creators.

Links mentioned in this episode:

If you’d like help to achieve your goals, I invite you to have a chat to find out how we can make that happen together HERE By booking a Free Growth Strategy

https://productpreneurmarketing.com/lets-talk

Other Ways To Enjoy This Episode:

Listen on Apple Podcasts

Listen on Spotify

Youtube

  continue reading

289 episodes

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