Best Catherine Langman Podcasts (2025)

1
How to Choose Your Next Marketing Partner: A Recovery Guide After Being Burnt 36:12

Play Pause

4d ago36:12

36:12

Over the past few weeks I've had several conversations with brand owners who have used the exact same word to describe their experience with previous marketing agencies or coaches. That word is "burnt." And I don't mean slightly disappointed or a bit let down. I mean properly burnt. As in, lost significant money, wasted months or even years of time…

1
How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed 1:01:08

12d ago1:01:08

1:01:08

Want to see what happens when you stop wasting money on marketing to the wrong customers? We were burning through our ad budget on Meta, showing skincare ads to everyone and anyone. The problem? We were in one of the most competitive categories online, customers couldn't try before buying, and we were accidentally running campaigns that repelled ou…

1
The Hidden Cost of Wrong Customers (& How To Attract The Right Ones) 1:03:59

18d ago1:03:59

1:03:59

Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets, and geographic data, they're missing the fundamental psychological divide that actually determines buying behaviour. Today's guest, Dr Ross Honeywill, has spent many years uncovering why traditional d…

1
The 2am Test Every Founder Faces: The Real Reason Your Amazing Product Isn't Selling 24:39

26d ago24:39

24:39

It's 2am and you're lying awake, mind racing through endless to-do lists, wondering if you've invested everything into a dream that's slowly becoming a nightmare. Sound familiar? You've created an incredible product – something you know could change people's lives – but somehow the customers aren't beating down your door. You're working every night…

1
Brand Storytelling That Stops The Scroll: How to Stand Out In A Sea Of Sameness 34:46

1M ago34:46

34:46

Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same before comparing them all to your own. I'll bet you that 80% of them sound very similar. "We're passionate about quality." "We use only the finest ingredients." "We're committed to sustainability." "Our…

1
How To Turn One-Time Black Buyers Into Devoted Brand Advocates 31:59

1M ago31:59

31:59

Here's a sobering statistic that'll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from the same brand again. Let that sink in for a moment. Four out of five people who bought from you during your biggest sales event of the year will never come back. But here's the thing – it doesn't have …

1
How to Win Black Friday as a Premium Brand Without Destroying Your Value 28:07

2M ago28:07

28:07

What if I told you that the most successful Black Friday campaigns aren't about slashing prices by 80% or screaming 'EVERYTHING MUST GO!' in bright red text? What if the real winners are the brands that actually increase their perceived value during Black Friday whilst everyone else is racing to the bottom? Here's what most ecommerce brands get com…

1
What True Omnichannel Marketing Looks Like for Brands in 2025 (And Why So Many Get It Wrong) 40:48

2M ago40:48

40:48

Today, the final episode in this mini-series, we're tackling something that every brand thinks they're doing, but honestly? Most are getting spectacularly wrong. And frankly – I’ve had so many conversations in recent weeks where pretty much every single brand is making this mistake. We're talking about true omnichannel marketing in 2025. Most brand…

1
The Creator Economy Takeover & The Authenticity Advantage Your Brand Needs 20:49

2M ago20:49

20:49

Today in episode four of our core trends mini-series about the Great Ecommerce Realignment, we're diving into a force that's not just changing ecommerce—it's completely redefining it: The Creator Economy Takeover. Here's a stat that should wake you up: the creator economy is now worth over $104 billion. That's not just big—that's bigger than the en…

1
How To Future-Proof Your Brand In The Trust Economy 24:14

2M ago24:14

24:14

Today we're tackling something that's fundamentally changing the game for every ecommerce business: Privacy-First Marketing. If you're still relying on the old playbook of tracking pixels, third-party cookies, and invasive data collection, you're not just behind the curve—you're setting yourself up for failure. Apple's iOS 14.5 update in 2021 wasn'…

1
The Death of Digital Advertising (And What's Rising From the Ashes) 40:42

3M ago40:42

40:42

Today, we're talking about something that's going to make some of you very uncomfortable, and certainly many of my industry peers! We're talking about the death of digital advertising as we know it. And I don't mean it's struggling or evolving – I mean the Facebook ads, Google ads, and programmatic display advertising that built the eCommerce boom …

1
Beware The Quiet AI Revolution in eCommerce... (It's Not What You Think!) 29:57

3M ago29:57

29:57

If you're anything like me, you’ve seen and felt how different the online business and marketing world is, how different consumers are reacting to your marketing and not responding to buy in the same way they might have in years gone by. You're watching the eCommerce world transform right in front of your eyes and thinking "What the hell is actuall…

1
Why Did Every Brand Lose Their Mind This Mid-Year Sales Season? 29:22

3M ago29:22

29:22

If you've been wondering why your email unsubscribe rate has been climbing, or why your Facebook ads feel like they're screaming into the void, you're not alone. We've been tracking some fascinating trends in how brands have been approaching their mid-year sales push. Today I’m joined by three experts from our team at Productpreneur Marketing, as a…

1
The Beauty Brand Transformation: How We Nearly Doubled Revenue in 12 Months 41:36

3M ago41:36

41:36

Today on the podcast, I'm sharing something very personal and very exciting – the complete journey of how we transformed a natural beauty brand and nearly doubled its revenue in just 12 months. This isn't your typical success story filled with overnight wins. This is about rolling up your sleeves, making tough decisions, and systematically rebuildi…

1
Online Store Stuck in Hustle Mode? Here’s What’s Actually Blocking Your Growth 28:59

3M ago28:59

28:59

Have you ever looked at your sales and thought, "Why is this STILL not working?" Maybe you’re stuck in a cycle of posting non-stop on socials, throwing out the odd discount, tinkering with your website — and still not seeing the traction you were hoping for? Perhaps your marketing plan looks like this: “Post 3 reels this week. Do another giveaway. …

1
Oxytocin Over Clicks: How to Use AI Without Losing the Human Touch in eCommerce 22:54

4M ago22:54

22:54

We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a “robots are taking over” doomsday kind of way, but in a very real, “my sales are slowing down and I don’t know why” kind of way. It used to be that if you could get your ad in front of the…

1
Meta’s Game-Changing Update: What It Means for Your Ads—and Your Sales 24:53

6M ago24:53

24:53

If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is…

1
How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months 32:01

6M ago32:01

32:01

Today, I’m pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn’t been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy. So I…

1
How Our All-Female Team is Bucking the Return to Office Trend—An International Women’s Day Special 28:43

7M ago28:43

28:43

As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family respon…

1
How To Boost Ecommerce Sales During The Quietest Month Of The Year 29:33

7M ago29:33

29:33

If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening their be…

1
In A Cashflow Crunch? Discounting Is Not The Solution... 33:33

7M ago33:33

33:33

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid ads were cheap, traffic was ea…

1
Agency vs Freelance vs DIY (& my $15,000 costly mistake! 👀) 27:27

8M ago27:27

27:27

When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing. Now, we all know very well that no courier or postal service will ship our orders out for free. So we’re well trained to expect to pay for that service! But on the market…

1
How To Choose The Best Email App For Your Ecommerce Store Part 2 34:40

8M ago34:40

34:40

1
How To Choose The Best Email App For Your Ecommerce Store - Part 1 32:08

8M ago32:08

32:08

Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that’s how you discover new products. Whereas, when it comes to shopping online, typically you have to be actively searching for that thing. eCommerce is unlike having a brick and mortar store…

1
The Key to 2025 Success? The Profitable Productpreneur Growth System 28:47

8M ago28:47

28:47

Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with. The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results they’ve actually experience have bee…

1
Want to Boost Sales Fast? Try These 3 (Almost Free) Strategies! 32:20

9M ago32:20

32:20

To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising. However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago. This is partly due to technolo…

1
Data-Driven Success: How to Hit Your 2025 Ecommerce Growth Goals 39:00

9M ago39:00

39:00

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty. As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it’s to streamline th…

1
27 Actionable Strategies to Scale Your Ecommerce Business in 2025 49:59

9M ago49:59

49:59

Over the last year, I’ve seen a lot of businesses come up for sale, in fact I’ve been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months. That’s super exciting, but it’s also been a really eye opening experience about how vastly different many eComme…

1
Your Holiday Reading Inspo Sorted: My Top 5 Books from 2024 47:09

9M ago47:09

47:09

My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself: If I’m not learning something new, I get bored …

1
My 2024 Recap: Key Wins and Losses to Learn From 41:16

10M ago41:16

41:16

For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025. I love doing this exercise at the end of the year, especially before heading into my big a…

1
10 Current Ad Trends To Drive More Sales Before Christmas 26:50

10M ago26:50

26:50

Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then. Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few…

1
Get the Inside Scoop on Black Friday 2024: What Worked & What Didn't 35:52

10M ago35:52

35:52

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period. I’m going to share some of the data that’s been released already from major Australian retailers as well as key eC…

1
7 Quick & Simple Tactics To Boost Your Promo Results On The Fly 19:08

10M ago19:08

19:08

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! Today I want to share a shorty episode with you that is super practical…

1
Boost Your Average Order Value With Bundles & Upsells 30:33

11M ago30:33

30:33

I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount… Using upsells and p…

1
How To Run Social Media Ads That Convert Like Crazy This Festive Season 33:09

11M ago33:09

33:09

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how…

1
Shopper Insights and Tips to Drive Your Festive Sales Through The Roof 44:44

11M ago44:44

44:44

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. As a brand owner or as a retailer, hopefully you are already thinking about your …

1
State of the Industry: What's Working In Ecommerce Right Now? 45:35

11M ago45:35

45:35

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to spend a bit of time sharing what’s curr…

1
How To Attract More High Value Customers To Your Online Store 24:39

11M ago24:39

24:39

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event. On the one hand, this is why …

1
How One Baby Brand Transformed an Industry and Grew Exponentially 36:03

12M ago36:03

36:03

What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby? Well, if you’re my guest today, you invent a new product that takes the market by storm! Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable bre…

1
Use This Simple Daily Framework To Create Profitable Growth 30:42

12M ago30:42

30:42

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche. This online store had been given some bad advice about scaling her business, particularly about Facebook ads. It was such damaging advice and nearly sent …

1
How The Waste-Free Home More Than Doubled Their Growth In 6 Months 37:11

12M ago37:11

37:11

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet. But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confiden…

1
How A Giveaway Can Help Sell More Product In Your Online Store 31:22

1y ago31:22

31:22

There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a givea…

1
How To Make Money In Your Online Store: Social Media Vs Email List 33:10

1y ago33:10

33:10

What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will …

1
"I Hired A French Chocolatier!" The Sweet Success of Building A Food Brand 37:36

1y ago37:36

37:36

I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it. But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision. My guest on the show today is Lisa Munro, founder of Happy Tummies…

1
Why This Simple Ad Strategy Is Boosting Results For Ecommerce Brands 26:31

1y ago26:31

26:31

The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.” Only, there was no retargeting campaign!! And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about …

1
How To Go From Problem To Product, Shark Tank & World Domination 45:54

1y ago45:54

45:54

There’s an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs. I love the process of innovation, where you try and create a new solution that doesn’t exist yet. The creative thinking, problem solving, and brainstorming …

1
The Killer Black Friday Strategy To Boost Sustainable, Profitable Growth 40:47

1y ago40:47

40:47

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why? Two reasons: These brands have excelled at their marketing all year around, so they’ve built brand …

1
"We need a bigger warehouse!" Pivotal lessons from 10 years in business. With Julie Mathers, Snuggle Hunny CEO 52:30

1y ago52:30

52:30

Many of you would know and love the baby and kids brand Snuggle Hunny. It’s such a beautiful brand, aesthetically, in the quality of the products, as well as the brand’s values, which are very much about sustainability and community. Well, today I have a real treat for you as I’m joined on the show by Julie Mathers, CEO of Snuggle Hunny! Some of yo…

1
How To Grow a Lucrative Email List For Your Online Store Pt. 2 46:17

1y ago46:17

46:17

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit? Right now, I’m seeing a LOT of brands sending out constant discounts. Some who are sending big discounts on brand new products they haven't even launched yet! And up to 80% off for end of season sales! These brands are NOT making money. And by c…

1
How To Grow a Lucrative Email List For Your Online Store- Part 1 23:06

1y ago23:06

23:06

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store. Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that! Maybe email marketing is like vintage fashion – it’s so old that it’s now new and cool…