Best Catherine Langman Podcasts (2025)

1
Meta’s Game-Changing Update: What It Means for Your Ads—and Your Sales 24:53

18d ago24:53

24:53

If you’ve been feeling like your Meta ads are a bit hit and miss lately—or you’ve just noticed things aren’t working like they used to—you’re not imagining it. There has been a major shift. Meta has officially rolled out its biggest update since the infamous Apple iOS 14 privacy change that turned digital advertising on its head. This new update is…

1
How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months 32:01

1M ago32:01

32:01

Today, I’m pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn’t been an easy time in eCommerce, given how rapidly everything has been changing thanks to all the massive technological advancements in AI, on top of a pretty dampened economy. So I…

1
How Our All-Female Team is Bucking the Return to Office Trend—An International Women’s Day Special 28:43

2M ago28:43

28:43

As International Women’s Day 2025 approaches, the theme, ‘Accelerate Action for Gender Equality’, resonates deeply with me. Having spent over a decade working predominantly with female founders, I’ve seen (and experienced) firsthand the challenges women face in achieving career and entrepreneurial success, particularly while balancing family respon…

1
How To Boost Ecommerce Sales During The Quietest Month Of The Year 29:33

2M ago29:33

29:33

If you’ve been feeling the pinch this month, you’re not alone. February is historically the slowest month for eCommerce sales. For starters, it’s the shortest month of the year, and most consumers have just spent up big on Christmas, summer holidays, and back-to-school expenses. They’re back to work, back into routine, and often tightening their be…

1
In A Cashflow Crunch? Discounting Is Not The Solution... 33:33

2M ago33:33

33:33

Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time and more spare money so what did they do? They shopped online. eCommerce sales skyrocketed with almost zero effort. Paid ads were cheap, traffic was ea…

1
Agency vs Freelance vs DIY (& my $15,000 costly mistake! 👀) 27:27

3M ago27:27

27:27

When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing. Now, we all know very well that no courier or postal service will ship our orders out for free. So we’re well trained to expect to pay for that service! But on the market…

1
How To Choose The Best Email App For Your Ecommerce Store Part 2 34:40

3M ago34:40

34:40

1
How To Choose The Best Email App For Your Ecommerce Store - Part 1 32:08

3M ago32:08

32:08

Shopping online is a very different experience to shopping in physical stores in one very key way: When you go to the shops, you often wander into stores and that’s how you discover new products. Whereas, when it comes to shopping online, typically you have to be actively searching for that thing. eCommerce is unlike having a brick and mortar store…

1
The Key to 2025 Success? The Profitable Productpreneur Growth System 28:47

3M ago28:47

28:47

Recently, we started working with a brand who came to us with a really common problem that I see many eCommerce brands struggle with. The business in question was guaranteed a specific – and very high – ROAS (return on ad spend) by an agency pitching to win their digital advertising account. However, the results they’ve actually experience have bee…

1
Want to Boost Sales Fast? Try These 3 (Almost Free) Strategies! 32:20

3M ago32:20

32:20

To succeed in growing an eCommerce business, we need to get enough people visiting our websites, adding products to their shopping cart and checking out. And we need to do that without over-spending on advertising. However, getting traffic to our websites is harder and more expensive in 2025 than even just a year ago. This is partly due to technolo…

1
Data-Driven Success: How to Hit Your 2025 Ecommerce Growth Goals 39:00

4M ago39:00

39:00

It's the start of the new year, and I know many of you are in planning mode, setting ambitious goals for 2025. It’s a time of excitement but also some uncertainty. As I record this episode, Mark Zuckerberg has just announced that Meta will be removing fact-checking and a whole lot of policies on their platforms – they say that it’s to streamline th…

1
27 Actionable Strategies to Scale Your Ecommerce Business in 2025 49:59

4M ago49:59

49:59

Over the last year, I’ve seen a lot of businesses come up for sale, in fact I’ve been approached a number of times by brand owners wanting me to buy their business from them, and I did actually buy two of them within the last 6-7 months. That’s super exciting, but it’s also been a really eye opening experience about how vastly different many eComme…

1
Your Holiday Reading Inspo Sorted: My Top 5 Books from 2024 47:09

4M ago47:09

47:09

My favourite podcast episode to record this year was episode 227, titled “How to calculate your ROI on learning to grow your business”. At the time, I was inspired to record it based on some experiences with my clients and with my kids, but in truth it’s also because I realised something about myself: If I’m not learning something new, I get bored …

1
My 2024 Recap: Key Wins and Losses to Learn From 41:16

4M ago41:16

41:16

For my last pre-Christmas podcast episode, I thought I’d share a few insights with you about what’s worked well for me this year, some things I’ve tried that have not worked so well, what I’m focusing on doing better and what I want to take with me into 2025. I love doing this exercise at the end of the year, especially before heading into my big a…

1
10 Current Ad Trends To Drive More Sales Before Christmas 26:50

5M ago26:50

26:50

Today – as I’m recording this episode – we have precisely 15 days left till Christmas. And obviously less than that for any orders that need to be delivered before then. Which means that the holiday countdown is officially on! And despite the fact that we’re all feeling exhausted post-Black Friday madness, we gotta dig deep and keep going for a few…

1
Get the Inside Scoop on Black Friday 2024: What Worked & What Didn't 35:52

5M ago35:52

35:52

Black Friday promos are finally over, and as we make the final push through to Christmas and the end of the calendar year, I wanted to share some insights and statistics around what worked and what didn’t during this peak promo period. I’m going to share some of the data that’s been released already from major Australian retailers as well as key eC…

1
7 Quick & Simple Tactics To Boost Your Promo Results On The Fly 19:08

5M ago19:08

19:08

Right now, I hope you are all frantically packing orders as your Black Friday promotional campaigns are underway. So far, I’m seeing some phenomenal results for our clients’ campaigns, but there’s always more you can do to squeeze every ounce of opportunity from your promotion! Today I want to share a shorty episode with you that is super practical…

1
Boost Your Average Order Value With Bundles & Upsells 30:33

5M ago30:33

30:33

I’m sure we’ve all done it: ordered a meal deal at a fast food restaurant because it was just simpler to order, or better value. We've put more items in our shopping cart than we really needed because there was a “buy two, get one free” promotion, or because there was a free gift with purchase if you spend over a certain amount… Using upsells and p…

1
How To Run Social Media Ads That Convert Like Crazy This Festive Season 33:09

6M ago33:09

33:09

The holiday season is peak sales time for most eCommerce retailers. So, have you started thinking about how your social media advertising is going to lead you through this peak season? I’ve literally just been sitting here going through the campaign strategy and detailed budget planning for our clients. Literally working out down to the dollar, how…

1
Shopper Insights and Tips to Drive Your Festive Sales Through The Roof 44:44

6M ago44:44

44:44

Last weekend here we had our Christmas pageant in the city. Which means the most magical time of the year is upon us, to take over our minds and our to do lists. And that means it is time to start planning if you want to run a successful eCommerce Christmas promotion. As a brand owner or as a retailer, hopefully you are already thinking about your …

1
State of the Industry: What's Working In Ecommerce Right Now? 45:35

6M ago45:35

45:35

This year has seen some major shifts and changes in terms of eCommerce and digital marketing, making it harder than ever to drive traffic to your website and generate consistent, predictable sales. So, as we hurtle towards the end of 2024, and with the biggest peak sales moments still yet to come… I wanted to spend a bit of time sharing what’s curr…

1
How To Attract More High Value Customers To Your Online Store 24:39

6M ago24:39

24:39

Have you ever noticed that some customers will buy very quickly after clicking on an ad or discovering you on social media. And then some customers will visit your website multiple times over several weeks, and maybe hang around on your email list for months, before they finally decide to buy during a major sale event. On the one hand, this is why …

1
How One Baby Brand Transformed an Industry and Grew Exponentially 36:03

7M ago36:03

36:03

What do you do when you’ve just given birth to your first baby, it’s the middle of Covid lockdowns and you’re struggling with mastitis and can’t feed your baby? Well, if you’re my guest today, you invent a new product that takes the market by storm! Today on the show, I’m joined by Elysia, founder of Meke Baby, an incredibly innovative portable bre…

1
Use This Simple Daily Framework To Create Profitable Growth 30:42

7M ago30:42

30:42

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche. This online store had been given some bad advice about scaling her business, particularly about Facebook ads. It was such damaging advice and nearly sent …

1
How The Waste-Free Home More Than Doubled Their Growth In 6 Months 37:11

7M ago37:11

37:11

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don’t know anything about growing a business yet. But when you learn the right skills to drive growth, and you start to see the results of your efforts and feel more in control of the outcome, that’s when confiden…

1
How A Giveaway Can Help Sell More Product In Your Online Store 31:22

7M ago31:22

31:22

There are a tonne of things you can do to help grow your customer base in your eCommerce business. Strategies that increase credibility and trust, like social proof, media coverage, awards or being stocked in well-known retail stores. Or risk-reversal strategies like money back guarantees, free shipping and the like. But, what about running a givea…

1
How To Make Money In Your Online Store: Social Media Vs Email List 33:10

7M ago33:10

33:10

What if I told you that you’re just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social media followers, or that fleeting dopamine hit you get when a piece of social media content gets a flurry of likes, is the moment when your business will …

1
"I Hired A French Chocolatier!" The Sweet Success of Building A Food Brand 37:36

8M ago37:36

37:36

I’m sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it. But, when things get hard, or when we try things that don’t work out how we want them to, it IS hard to persist towards achieving your big goals and vision. My guest on the show today is Lisa Munro, founder of Happy Tummies…

1
Why This Simple Ad Strategy Is Boosting Results For Ecommerce Brands 26:31

8M ago26:31

26:31

The other day, I read the report a business buddy received from their ad agency. It said “this traffic ad isn’t converting but the traffic is good because it’s feeding your retargeting campaign.” Only, there was no retargeting campaign!! And frustratingly, my friend just had no idea, because she hadn’t taken it upon herself to learn anything about …

1
How To Go From Problem To Product, Shark Tank & World Domination 45:54

8M ago45:54

45:54

There’s an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs. I love the process of innovation, where you try and create a new solution that doesn’t exist yet. The creative thinking, problem solving, and brainstorming …

1
The Killer Black Friday Strategy To Boost Sustainable, Profitable Growth 40:47

8M ago40:47

40:47

Many eCommerce brands make almost as much money in the 4th quarter of the year – October to December – than they do the rest of the year. And by results, I mean – this is the time of year that many brands make most of their profits for the year. Why? Two reasons: These brands have excelled at their marketing all year around, so they’ve built brand …

1
"We need a bigger warehouse!" Pivotal lessons from 10 years in business. With Julie Mathers, Snuggle Hunny CEO 52:30

9M ago52:30

52:30

Many of you would know and love the baby and kids brand Snuggle Hunny. It’s such a beautiful brand, aesthetically, in the quality of the products, as well as the brand’s values, which are very much about sustainability and community. Well, today I have a real treat for you as I’m joined on the show by Julie Mathers, CEO of Snuggle Hunny! Some of yo…

1
How To Grow a Lucrative Email List For Your Online Store Pt. 2 46:17

9M ago46:17

46:17

Did you know – if you offer a 10% discount, you literally need to sell 25% MORE to make the SAME profit? Right now, I’m seeing a LOT of brands sending out constant discounts. Some who are sending big discounts on brand new products they haven't even launched yet! And up to 80% off for end of season sales! These brands are NOT making money. And by c…

1
How To Grow a Lucrative Email List For Your Online Store- Part 1 23:06

9M ago23:06

23:06

The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store. Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that! Maybe email marketing is like vintage fashion – it’s so old that it’s now new and cool…

1
Is This Metric Sabotaging Your Growth? Ban It & Do This Instead! 24:01

9M ago24:01

24:01

Years and years ago when my son Hamish was 1 year old and just starting out with swimming lessons. He really, really didn’t want to get into the water in the lesson pool. So, I did what all smart parents do…and I bribed him. I promised him one of the smiley face cookies from the cafe if he did the lesson. He thought about it for a minute and then t…

1
How the Dark Side of AI is Inhibiting eCommerce Growth 27:45

10M ago27:45

27:45

Have you been feeling lately as though it’s getting harder to get traffic to your website? If you’ve noticed this trend, you’re not alone. It’s happening to everyone. And as tempting as it might be to lay the blame for this on a tough economy or an upcoming election, that’s actually not what’s going on here. In fact, what’s really going on has the …

1
From Doctor to Entrepreneur Success: Dr. Jacqueline Beltz's Rapid Rise in the Beauty Industry 41:52

10M ago41:52

41:52

In a world where we, as consumers, are exposed to hundreds of marketing and advertising messages daily, it’s incredibly difficult for a brand to cut through that noise and get noticed. Every now and then I notice a new brand doing a particularly good job of getting noticed, though, and today’s guest is one of those. About a month ago, I was reading…

1
The 8 Hi-Impact Drivers That Unlock Profitable Ecommerce Growth 44:04

10M ago44:04

44:04

I’m not going to pull out any memes featuring Will Ferrell as a Christmas Elf here, it feels bonkers enough to know we’re into July now, let alone try to contemplate how many weeks we have left till the Holiday season kicks off! Instead, I want to focus more on some planning so that you can maximise your growth and profits for the remainder of this…

1
Best Practice Design Principles for a High Converting Website 49:18

10M ago49:18

49:18

So today on the show, we’re gonna talk about website design – specifically, how does a well designed website actually improve conversions? Whether you’re new to eCommerce and setting up your first website, or you’ve been running for a while and need to improve your conversion rate, your website design is a critical consideration. Because it's no se…

1
How I'm Scaling My New Beauty Brand To 7 Figures 26:22

10M ago26:22

26:22

The past few weeks have been an absolute whirlwind of an exciting time, because I’ve bought a new eCommerce brand! A skincare and beauty brand called Indagare Natural Beauty. I could perhaps record an entire episode on the process of negotiating a business purchase or sale, going through the due diligence process, and then finalising the settlement…

1
Speed + Precision = Your Winning Business Growth Equation 29:41

11M ago29:41

29:41

There’s a dilemma that a lot of entrepreneurs find themselves in as they try to launch and grow their business. Entrepreneur wants to grow their business but they don’t know how. They buy a course and spend hours upon hours trying to learn everything and implement it all in their business themselves. Entrepreneur gets very busy and does see some gr…

1
Building A Successful Women's Fashion Label In Under 2 Years 46:58

11M ago46:58

46:58

My guest today is Sarah Henney, founder of Outback Linen Co, which is what I would call a women’s fashion label with heart. Sarah only launched her label less than two years ago, but it’s almost exploded in the time since. How on earth has she managed to launch her business with such a bang, and grow it so rapidly? And do it whilst raising two very…

1
How To Calculate Your ROI On Learning To Grow Your Business 32:02

11M ago32:02

32:02

Just recently, I started working with a brand owner who I first spoke to about 3 years ago. Back then, she wasn’t keen to invest in learning, instead deciding to try and grow her revenue a bit more first before taking the leap. Fast forward to two months ago and her revenue had not grown at all. She was still stuck at the same level as 3 years ago!…

1
Part 2- What To Do (& Avoid) To Boost Ecommerce Growth Right Now 39:09

11M ago39:09

39:09

Get ready to dive into the moment you've eagerly anticipated! Welcome to Part 2 of our exclusive two-part mini-series, "‘What to do & avoid doing to boost your eCommerce sales in 2024’. is finally here! If you haven’t listened to last week's episode, definitely get onto that first and then come back to this one, as the content is designed to step y…

1
Part 1- What To Do (& Avoid) To Boost Ecommerce Growth Right Now 32:47

12M ago32:47

32:47

Do you remember how it felt at the start of your business journey? You’re excited, motivated, energised, ambitious, optimistic. Like you can conquer the world! And here’s how it often feels when you get going: WTF was I thinking? I can’t do this! I’m utterly exhausted, have NFI what to do next & I cannot possibly work any harder than this. We start…

1
4 Ways To Make More Money From Automated Klaviyo Flows 37:48

12M ago37:48

37:48

In the last couple of months, it seems as though every single digital marketing platform we need to use for our Ecommerce businesses have all been rolling out major updates. And Klaviyo is no exception. And whilst new functionality is designed to deepen the integration with your online store and help you make more money, the changes do tend to disr…

1
Get Ahead In A Tough Market: 6 Golden Rules You Can't Ignore 28:47

12M ago28:47

28:47

If I had a dollar for every time during the last couple of months that I heard an entrepreneur say something like, ‘I haven’t changed anything but sales have dropped off a cliff’, I’d probably make it onto the Rich List. Well, maybe not that, but in all seriousness, it does feel a bit like the Digital Marketing Sky is Falling In. Not to be too Chic…

1
6 Marketing Strategies You Can Steal From Netflix 42:20

1y ago42:20

42:20

Acquiring new customers at a profit, and keeping them coming back again and again, is essential if you want to grow your business. Without it, you won’t have the cashflow or the profitability to sustain your business, because those two things – cash flow and profits – are like blood and oxygen to your business. However, the way you go about acquiri…

1
10 Fixes To Use When Facebook Ads Stop Converting 33:24

1y ago33:24

33:24

Using Facebook Ads has been a tried-and-true method of increasing traffic and sales for eCommerce businesses over many years now. But, it’s never without issues along the way… I’m sure we all know the frustration when you invest the time, energy, and money into ads that either don’t produce the expected results, OR that suddenly take a nosedive for…

1
Decoding the Winning Formulas of 4 Leading Brands 45:41

1y ago45:41

45:41

In the increasingly busy digital landscape we operate in as brand owners and eCommerce businesses, it’s harder and harder to capture the attention of your customers. Think of the last time you spent time on social media. How many pieces of content did you notice? Did you scroll past most of it? What was it that actually stopped you scrolling? One o…

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