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The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber

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Manage episode 498228922 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.
• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure
• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models
• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces
• Successful businesses need to focus on their topical authority rather than trying to rank for everything
• Content pruning has become essential as excess pages create friction that slows down site performance
• LLMs are increasingly integrated with search engines, creating a merged experience for users
• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning

Guest Contact Information:

demandsphere.com/demo/?affiliate_id=matt_bertram

linkedin.com/in/raygrieselhuber

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introducing the AI Search Revolution (00:00:00)

2. Two Camps: Fear vs Opportunity in AI (00:04:28)

3. Traffic Metrics vs Brand Visibility (00:08:57)

4. The New Financial Models of SEO (00:16:25)

5. Topical Authority and Content Pruning (00:26:00)

6. LLM Behavior and Search Integration (00:36:10)

7. SERP Analytics and Competitive Positioning (00:44:01)

8. Key Takeaways: Be Remarkable (00:49:45)

652 episodes

Artwork
iconShare
 
Manage episode 498228922 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.
• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure
• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution models
• Website traffic is down approximately 58.5% due to zero-click searches and AI interfaces
• Successful businesses need to focus on their topical authority rather than trying to rank for everything
• Content pruning has become essential as excess pages create friction that slows down site performance
• LLMs are increasingly integrated with search engines, creating a merged experience for users
• SERP analytics has replaced simple rank tracking as the way to measure competitive positioning

Guest Contact Information:

demandsphere.com/demo/?affiliate_id=matt_bertram

linkedin.com/in/raygrieselhuber

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introducing the AI Search Revolution (00:00:00)

2. Two Camps: Fear vs Opportunity in AI (00:04:28)

3. Traffic Metrics vs Brand Visibility (00:08:57)

4. The New Financial Models of SEO (00:16:25)

5. Topical Authority and Content Pruning (00:26:00)

6. LLM Behavior and Search Integration (00:36:10)

7. SERP Analytics and Competitive Positioning (00:44:01)

8. Key Takeaways: Be Remarkable (00:49:45)

652 episodes

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