How to Prove Your Impact to Clients, with Chris Taylor

The Agency Profit Podcast

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4M ago 35:23

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Points of Interest

00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact.
02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change.
04:03 – 05:26 – Behavior Change Precedes Results: Chris explains the importance of tracking behavior shifts that lead to KPI improvements.
05:26 – 06:33 – Ambiguity in Brand Strategy: Marcel highlights challenges caused by subjective opinions and delayed results in brand strategy.
08:31 – 09:44 – Three Requirements for Behavior Change: Chris identifies a clear path, motivation, and knowledge as key to driving behavioral change.
13:43 – 15:06 – Chunking Tasks into Smaller Steps: Chris emphasizes reducing ambiguity with small, actionable steps to drive progress.
19:01 – 20:14 – Feedback Loops and Impact Signals: Self-reported change helps measure progress before observable or KPI results emerge.
21:56 – 23:10 – Connecting Daily Actions to Outcomes: Chris stresses clarifying small tasks that contribute to long-term project success.
23:10 – 24:36 – KPIs and Leading Indicators: Identifying relevant KPIs and leading indicators creates measurable goals for success.
26:04 – 27:45 – Aligning on Success Metrics: Chris highlights the importance of aligning with clients on clear success metrics and tracking progress.
27:45 – 29:30 – Behavioral Change Before Visibility: Change begins internally and becomes externally observable over time.
34:36 – 36:00 – Triple Double Framework: Chris introduces a structured approach—double down on strengths, double back on gaps, and double click on new information.

Show Notes

Connect with Chris

Love the Podcast

Leave us a review here.

179 episodes

#MBA #Entrepreneur #Business #Marketing #Marcel Petitpas #Agency #Digital Agency #Creative Agency #Growing Agency #Digital Agency Profitability #Agency Operations #Digital Agency Operations #Digital Agency Owner #Digital Agency Management #Agency Owners #Agency Profit

How to Prove Your Impact to Clients, with Chris Taylor

The Agency Profit Podcast

published 4M ago

MP3•Episode home

Points of Interest

00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact.
02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change.
04:03 – 05:26 – Behavior Change Precedes Results: Chris explains the importance of tracking behavior shifts that lead to KPI improvements.
05:26 – 06:33 – Ambiguity in Brand Strategy: Marcel highlights challenges caused by subjective opinions and delayed results in brand strategy.
08:31 – 09:44 – Three Requirements for Behavior Change: Chris identifies a clear path, motivation, and knowledge as key to driving behavioral change.
13:43 – 15:06 – Chunking Tasks into Smaller Steps: Chris emphasizes reducing ambiguity with small, actionable steps to drive progress.
19:01 – 20:14 – Feedback Loops and Impact Signals: Self-reported change helps measure progress before observable or KPI results emerge.
21:56 – 23:10 – Connecting Daily Actions to Outcomes: Chris stresses clarifying small tasks that contribute to long-term project success.
23:10 – 24:36 – KPIs and Leading Indicators: Identifying relevant KPIs and leading indicators creates measurable goals for success.
26:04 – 27:45 – Aligning on Success Metrics: Chris highlights the importance of aligning with clients on clear success metrics and tracking progress.
27:45 – 29:30 – Behavioral Change Before Visibility: Change begins internally and becomes externally observable over time.
34:36 – 36:00 – Triple Double Framework: Chris introduces a structured approach—double down on strengths, double back on gaps, and double click on new information.

Show Notes

Connect with Chris

Love the Podcast

Leave us a review here.

179 episodes

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The Agency Profit Podcast « » How to Prove Your Impact to Clients, with Chris Taylor

Points of Interest

Show Notes

Love the Podcast

How to Prove Your Impact to Clients, with Chris Taylor

Points of Interest

Show Notes

Love the Podcast

Podcasts Worth a Listen

Welcome to Player FM!

Similar to The Agency Profit Podcast

The Agency Profit Podcast « »
How to Prove Your Impact to Clients, with Chris Taylor