Best Marcel Petitpas Podcasts (2025)

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Accrual Accounting & Revenue Recognition for Agencies, With Carson Pierce 36:03

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6d ago36:03

36:03

Points of Interest 0:50 – 2:07 – Introduction: Marcel and Carson set up the challenge of revenue recognition in agencies, where payments and work schedules rarely align, creating distorted profitability metrics. 2:19 – 3:22 – Cash Accounting Pitfalls: Carson shares a client example where tracking only bank deposits caused wild swings in monthly pro…

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Secrets Behind Securing Press & Publicity That Converts into Sales with Melissa Guenette 32:50

7d ago32:50

32:50

Episode 186: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Online business owners face a major credibility gap when trying to reach new audiences. Unlike established brands, coaches and course creators starting from scratch must prove their expertise to complete strangers who hav…

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5 Effective Ways to Book More Sales Calls 17:16

11d ago17:16

17:16

Episode 185: Learn how to consistently land paying clients with this free training: https://app.digitaltrailblazer.com/launch-scale-registration Most online business owners struggle with converting their existing leads into sales calls, constantly chasing new traffic instead of maximizing what they already have. This leaves money on the table and c…

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What's Your Core Selling Identity? With Mark Drager 44:21

13d ago44:21

44:21

Points of Interest 00:08 – 01:42 – Introduction: Marcel introduces Mark Drager, founder of Sales Loop, and sets the stage for discussing his Core Selling Identity Framework. 01:42 – 04:06 – Early Career in Film and Television: Mark shares his beginnings in film school, early TV roles, and the realization that career progress in the industry was too…

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How to Validate an Offer with “Rank & Rent” Websites with Josiah Ryan 20:51

14d ago20:51

20:51

Episode 184: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Many online business owners waste months creating courses, coaching programs, or services only to discover there's no market demand when they finally launch. This leads to lost time, money, and momentum that could have be…

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How to Build an Audience That Buys Everything You Sell 19:08

18d ago19:08

19:08

Episode 183: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Most online business owners struggle with getting in front of their ideal audience and staying in front of them long enough to build the trust needed to make sales. Without a proper system, entrepreneurs often resort to t…

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How to Build a More Profitable Retainer Model for Your Agency 40:34

20d ago40:34

40:34

Points of Interest 1:08 – 1:44 – Defining Retainers: Marcel and Carson introduce the topic of retainers, noting how different agencies define them in varied ways. 2:05 – 2:37 – Core Benefit of Retainers: Carson explains that retainers create recurring revenue and provide clients with consistent access to agency resources. 2:50 – 3:33 – Historical C…

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$10 Million in Online Course Sales with THIS 2-Step Strategy with Brandon and Michelle Barber 35:18

21d ago35:18

35:18

Episode 182: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Most online business owners struggle with the constant grind of trading time for money, spending countless hours on sales calls and content creation while barely breaking even financially. This exhausting cycle leaves ent…

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Always Relevant, Never Predictable | Curt Doty 34:30

25d ago34:30

34:30

Curt Doty propelled two entertainment marketing agencies to 8 figure growth and worked with over 50 Fortune 500 companies, Curt has a proven track record. A former NBC Universal creative executive, Curt is an award-winning brander and marketer. His sweet spot of innovation has been uniting the worlds of design, content and technology. His legacy li…

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AI and SEO – How Leverage AI to Increase Search Traffic with Bruce Clay 37:20

25d ago37:20

37:20

Episode 181: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free AI is disrupting SEO and causing massive traffic losses for online businesses as traditional websites become antiquated in the age of AI-powered search results. Many coaches, course creators, and agency owners are watchin…

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Achieving More Freedom as a Creative, With Matt Essam 42:34

27d ago42:34

42:34

Points of Interest 00:00 – 01:09 – Introduction: Marcel introduces guest Matt, founder of The Creative Life and bestselling author, highlighting his mission to help creatives design businesses that align with their lifestyles. 01:14 – 02:24 – Coaching High-Level Creatives: Matt explains his role as a coach for award-winning creatives seeking fulfil…

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Beating the Social Media Algorithm with AI, Bots, Fake Engagement, and More with Tim O’Hearn 32:40

1M ago32:40

32:40

Episode 180: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Many online business owners waste time chasing viral social media growth through "algorithm hacks" and automation tools, only to see their accounts shadow-banned or their content buried. These tactics often backfire, dama…

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The Hidden Cost of Low Utilization, With Carson Pierce 36:04

1M ago36:04

36:04

Points of Interest 00:01 – 00:51 – Introduction: Marcel welcomes Carson Pierce back to the show and introduces the episode’s focus on utilization, specifically the hidden costs of low utilization in agencies. 01:18 – 01:50 – Why Utilization Matters Now: Marcel notes that many agencies are struggling with overstaffing and underutilization in a diffi…

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Pricing Your Course or Coaching Program So it Actually Sells AND is Profitable with Marcel Petitpas 45:14

1M ago45:14

45:14

Episode 179: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Many online business owners struggle with pricing their services and offers, either pricing too low to compete on volume or jumping to premium prices without the foundation to support them. This pricing confusion leads to…

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3 Proven Lead Generation Strategies for Coaches & Course Creators 26:38

1M ago26:38

26:38

Episode 178: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Most online coaches and course creators struggle with the biggest bottleneck in their business—consistently generating high-quality leads. Without a steady stream of new prospects, even the most talented entrepreneurs fin…

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Operationalizing and De-Risking Positioning, with Mike Grinberg 35:47

1M ago35:47

35:47

Points of Interest 1:10 – 2:03 – Introduction: Marcel welcomes Mike Grinberg, founder of Proofpoint Marketing, who specializes in helping boutique firms strengthen positioning to compete against large incumbents. 2:15 – 3:54 – Competing with “IBM”: Mike explains his role as helping boutique firms reduce client risk perception so they can win agains…

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$100k in Sales from One TikTok Video with Keenya Kelly 31:27

1M ago31:27

31:27

Episode 177: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Most online business owners struggle to gain visibility and reach new audiences on social media, leaving them invisible online despite having valuable expertise to share. This lack of visibility directly impacts their abi…

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The Golden Age of Television with Lee Hunt 39:27

2M ago39:27

39:27

Lee Hunt is a strategist and industry thought leader for media companies across the globe. His success in launching and positioning entertainment brands, in addition to his groundbreaking work in audience management and competitive analysis, have set many of the standards for our industry. Lee began his career on the client side in the 1980s, launc…

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How to Get Customers to Spend More Money with You with Kaci Brown 29:03

2M ago29:03

29:03

Episode 176: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners are stuck in the expensive cycle of constantly chasing new customers while struggling with high refund rates, chargebacks, and one-time buyers who never purchase again. This approa…

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Insights from Europe on Global Competition, Talent, and AI, With Carson Pierce 40:16

2M ago40:16

40:16

Points of Interest 0:00 – 0:17 – Opening: Marcel reflects on building production-level software using low-code tools without prior coding experience, setting the stage for a discussion on rapid change in the agency landscape. 1:01 – 3:40 – Conference Context & Audience: Marcel shares his experience at Web Summer Camp in Opatija, Croatia, hosted by …

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The ONE Thing You NEED To Get Right to Build a Profitable Online Business with Judy Weber 40:42

2M ago40:42

40:42

Episode 175: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Most online business owners struggle with leads, sales, and scaling—and they're almost always focusing on the wrong problem. They chase strategy after strategy, invest in expensive ads and funnels, yet still …

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How to Use AI to Create & Edit Professional-Level Videos Easier and Faster with Justin Ware 26:10

2M ago26:10

26:10

Episode 174: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Creating professional, engaging videos for your business is incredibly time-consuming - from scripting and filming to the hours spent editing, searching for clips, and reformatting content for different platf…

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The Untapped Lever: Maximizing Agency Value Through People & Leadership, with James Friel 40:15

2M ago40:15

40:15

Points of Interest 0:00 – 1:25 – Guest Introduction: Marcel welcomes James Friel, serial entrepreneur, investor, and leadership expert, to discuss building scalable, profitable businesses through effective operations and leadership. 1:26 – 3:08 – Journey from Corporate to Entrepreneurship: James shares his transition from aerospace and software eng…

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Building a Profitable Online Business When You Have ZERO Business Experience with Moe Choice 39:08

2M ago39:08

39:08

Episode 173: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners struggle with the transition from having expertise to actually building a profitable business. They know their craft but don't know how to find customers, often leading to failed l…

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Building a Successful 6-Figure Online Business with a Small Audience with Dan Ray 28:30

2M ago28:30

28:30

Episode 172: Download Our FREE Podcast Guesting Guide - https://app.digitaltrailblazer.com/gsc-podcast Many online business owners struggle with the exhausting content grind - constantly creating posts, videos, and social media content to build an audience, only to see minimal results. This approach is very difficult to sustain, especially when lif…

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The Most Common Agency Pricing Mistakes, With Kristen Kelly 26:01

2M ago26:01

26:01

Points of Interest 0:00 – 0:13 – Introduction: Marcel Petitpas introduces the importance of pricing in agency profitability, emphasizing that even great delivery and project management can’t compensate for poor pricing strategy. 1:00 – 1:39 – The Problem with Pricing Guesswork: Kristen Kelly explains that most agencies lack a formal pricing framewo…

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From Flash to AI: The Next Revolution | with Wesley ter Haar at Monks 45:29

2M ago45:29

45:29

Wesley ter Haar is a co-founder and the Chief AI Officer at Monks. Now in year 25, he’s helped grow the company from a scrappy production shop from Amsterdam into a global leader in creative, tech and now AI. With 7000 people working across timezones in 33 countries, the Monks are regarded for high quality work and relentless innovation, and were r…

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How to Use Celebrities and Influencers to Get the Word Out on Your Business with Ishveen Jolly 25:25

2M ago25:25

25:25

Episode 171: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Getting noticed in a crowded and oversaturated market is difficult. No matter how much content you create, you get lost in the noise, making it hard to build credibility and reach new audiences. In this episo…

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Is Posting on Social Media Worth the Hustle Anymore? 15:00

2M ago15:00

15:00

Episode 170: Grab our FREE Guest Speaking Guide for Online Business Owners: https://app.digitaltrailblazer.com/gsc-podcast Many coaches and course creators are spending countless hours creating social media content, believing it will automatically attract new customers and grow their business. However, they're often just speaking to the same audien…

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Recurring Revenue, More Freedom: Navigating the "Let's Build a SaaS" Trap, With Stephen Neville 38:43

2M ago38:43

38:43

Points of Interest 0:00 – 1:05 – Introduction: Marcel introduces Stephen Neville, CEO of BugHerd, highlighting his background in agency work and his transition into running a SaaS company that helps agencies streamline QA and client feedback. 2:24 – 3:10 – The Dream of SaaS: Marcel and Stephen discuss the allure many agency owners feel toward build…

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Mistakes You MUST Avoid if You Want to Survive as an Entrepreneur with Jake Smolarek 31:56

2M ago31:56

31:56

Episode 169: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners struggle with inconsistent lead generation and make costly mistakes that either cause their businesses to fail or significantly slow their growth. Without a steady flow of qualifie…

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Stop Wasting Money on Courses & Coaching 13:46

2M ago13:46

13:46

Episode 168: Learn how to put your random courses into a system that works: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners waste money on courses and coaching programs that promise quick results but leave them disappointed and stuck in a cycle of buying the next "magic bullet" solution. This constant course-hop…

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Fractional COO vs. Operational Intelligence: What Agencies Actually Need , With Kristen Kelly 32:41

3M ago32:41

32:41

Points of Interest 0:00 – 1:20 – Guest Introduction: Marcel introduces Kristen Kelly and sets the stage for a deep dive into the roles of fractional COOs versus building operational intelligence within growing agencies. 1:21 – 2:25 – The $1M Growth Threshold: Kristen explains how agencies crossing the $1M mark often face operational strain and conf…

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How He Built a 7-Figure Marketing Agency from the Ground Up with Anthony Karls 32:12

3M ago32:12

32:12

Episode 167: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many people starting a marketing agency struggle to grow and scale because they focus solely on lead generation without understanding their clients' complete business funnel and measuring what actually drives revenue. This is why they often …

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Finding Your "X Factor" and Making Yourself Unique in the Marketplace with Sean Stewart 26:08

3M ago26:08

26:08

Episode 166: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many coaches and course creators struggle to differentiate themselves in oversaturated markets, often resorting to copying their mentors' approaches or creating artificial, manufactured "professional" business personas that end up making you…

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Going from Solo Consultant to Firm Builder, With Michael Zipursky 39:03

3M ago39:03

39:03

Points of Interest 0:31 – 1:09 – Welcome & Guest Intro: Marcel introduces Michael Zipursky, founder of Consulting Success, highlighting his global impact helping consultants build six- and seven-figure businesses that align with their ideal lifestyles. 2:33 – 4:11 – Consulting Success Origins: Michael shares how his early ventures led to launching …

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Keys to Growth When You’re Stuck at Low 6-Figures in Revenue with Carolyn Lowe 35:35

3M ago35:35

35:35

Episode 165: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many online business owners struggle to scale beyond the low 6-figures range because they lack a strategic approach to growth and don't understand their key business metrics. They often try to be everything to everyone instead of focusing on…

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Surviving Pandemics, Lockdowns, Tariffs, AI and Other Business-Ending Crises with Nathan Miller 26:47

3M ago26:47

26:47

Episode 164: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Business owners today face constant uncertainty—from AI disruption and economic volatility to changing marketing platforms and tariffs. Many entrepreneurs get caught in reactive mode, either panicking during downturns or overextending during…

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How to Choose the Right Project Management Tool for Your Agency , With Carson Pierce 36:42

3M ago36:42

36:42

Points of Interest 0:00 – 1:14 – Introduction & Context Setting: Marcel introduces Carson Pierce, Parakeeto's Head Consultant, to discuss project management tools in the agency space and the fundamentals that remain relevant despite ever-changing software options. 1:14 – 4:01 – Common Tools Used by Agencies: Carson outlines the most frequently used…

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What Makes People Want to Buy Specifically From YOU Over the Competition with Bryan Eisenberg 40:57

3M ago40:57

40:57

Episode 163: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script In today's digital landscape, everyone is pumping out AI-generated content that sounds predictable and generic. As businesses automate their messaging, potential customers are craving authentic human connection more than ever. The challenge …

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How Your Nervous System Makes or Breaks Your Business with Olivia Marie 31:31

3M ago31:31

31:31

Episode 162: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many online entrepreneurs focus heavily on marketing scripts, sales strategies, and business tactics, but struggle to implement them effectively when it matters most. They may use the same proven frameworks as successful competitors, yet fai…

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The 3 Key Financial Metrics for Agency Success, With Jon Morris 33:28

3M ago33:28

33:28

Points of Interest 0:00 – 1:00 – Opening: Marcel introduces the episode’s focus on financial visibility and growth, and welcomes returning guest Jon Morris, CEO of Fiscal Advocate and creator of EngineBI. 1:00 – 2:55 – Jon’s Background: Jon shares his journey from founding Rise Interactive to launching Fiscal Advocate, emphasizing the value of fina…

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How to Compete Ethically in a Marketplace Full of Overblown Promises with Jason Moss 46:33

3M ago46:33

46:33

Episode 161: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many online business owners feel trapped in a marketing arms race, believing they must make outrageous promises and manipulative tactics to compete. This leads to high refund rates, difficult clients, and burnout. In this episode, Jason Moss…

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How They Went from $18k to $460k per Year with Low-Budget Ads with Viktoriya and Oksana 43:29

3M ago43:29

43:29

Episode 160: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script One of the biggest struggles for online business owners is generating consistent, high-quality traffic and leads. Many entrepreneurs get stuck trying different strategies like webinars or challenges, but when they don't see sales, they blame…

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The Role of Timesheets in Agency Profitability, With Kristen Kelly 33:37

3M ago33:37

33:37

Points of Interest 1:08 – 2:17 – Why Time Tracking Still Matters: Kristen and Marcel introduce the episode’s goal—to reframe time tracking from a frustrating chore into a strategic advantage for agencies. 2:28 – 4:59 – Debunking Common Misconceptions: Marcel breaks down the three common arguments against time tracking, particularly the mistaken bel…

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How to Avoid the Feast & Famine Cycle in Online Business with Justine Beauregard 46:00

3M ago46:00

46:00

Episode 159: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script One of the biggest challenges facing online business owners is the dreaded feast and famine cycle - periods where your business is thriving and fully booked, followed by devastating lulls with empty calendars and dwindling income. This happe…

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How AI Can Fully Automate Lead Generation for Your Online Business with Frank Sondors 39:59

4M ago39:59

39:59

Episode 158: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Generating qualified leads for your online business can sometimes be a very labor-intensive process… especially if you rely on cold outreach to get clients. In this episode, Frank Sondors explains how you can program an AI agent to do your o…

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Proper Revenue Recognition for Agencies, With Rich Brett 38:37

4M ago38:37

38:37

Points of Interest 1:09 – 2:28 – Meet Rich Brett: Rich shares his background in agency finance and how he now serves 12–15 agencies monthly by bridging gaps between finance, operations, and strategy. 2:29 – 4:03 – The FinOps Mindset: Rich defines FinOps as the intersection of finance and operations—connecting financial data with the reality of agen…

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How to Make Your Boring Brand Story Exciting and Impactful with Melissa Monte 30:42

4M ago30:42

30:42

Episode 157: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Stories are some of the most powerful marketing tools you have in your business. But a lot of people feel like their story isn’t anything special or exciting… they don’t have a dramatic rags-to-riches story, or an experience of hitting rock-…

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Little-Known Facebook Ad Settings and Setup Details That Boost ROI with Lucas Lee-Tyson 45:33

4M ago45:33

45:33

Episode 156: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script But there are many settings and setup details that can make all of the difference between an ad campaign that loses money and a campaign that is wildly successful. In this episode, Lucas Lee-Tyson dives deep into the Facebook Ad Manager and …