Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Marcel Petitpas Podcasts
Industry leaders get real on the business of running a thriving agency, design studio, sounds studio or production company. Hosted by RevThink. © 2015–2025. All Rights Reserved.
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Learn how to build a legitimate, profitable online business from the ground up without the shiny objects, hypey gimmicks, and without the stress and overwhelm. Your hosts, Todd and Leah Rae Getts take you inside the businesses of successful entrepreneurs and show you the online marketing strategies they used to go from ground zero, working 9-5 jobs, to building successful 6 and 7 figure online businesses. Whether it’s high-ticket coaching, consulting, online courses, agencies, affiliate mark ...
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Equipping Digital Agencies to build businesses on recurring revenue.
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The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Profits
UGURUS Hosted by Brent Weaver
Helping digital agency owners transform their business mindset so they can increase prices, work less, and grow profits. A weekly podcast where host Brent Weaver chats with today's most successful entrepreneurs running digital agency businesses in the web design, web development, and digital marketing industry. Brent also chats with high-profile entrepreneurs and other smart people that can help listeners grow their digital agency. Each interview deep dives into the emotional details of goin ...
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Pricing Your Course or Coaching Program So it Actually Sells AND is Profitable with Marcel Petitpas
45:14
45:14
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45:14Episode 179: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Many online business owners struggle with pricing their services and offers, either pricing too low to compete on volume or jumping to premium prices without the foundation to support them. This pricing confusion leads to…
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Beating the Social Media Algorithm with AI, Bots, Fake Engagement, and More with Tim O’Hearn
32:40
32:40
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32:40Episode 180: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Many online business owners waste time chasing viral social media growth through "algorithm hacks" and automation tools, only to see their accounts shadow-banned or their content buried. These tactics often backfire, dama…
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The Hidden Cost of Low Utilization, With Carson Pierce
36:04
36:04
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36:04Points of Interest 00:01 – 00:51 – Introduction: Marcel welcomes Carson Pierce back to the show and introduces the episode’s focus on utilization, specifically the hidden costs of low utilization in agencies. 01:18 – 01:50 – Why Utilization Matters Now: Marcel notes that many agencies are struggling with overstaffing and underutilization in a diffi…
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3 Proven Lead Generation Strategies for Coaches & Course Creators
26:38
26:38
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26:38Episode 178: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Most online coaches and course creators struggle with the biggest bottleneck in their business—consistently generating high-quality leads. Without a steady stream of new prospects, even the most talented entrepreneurs fin…
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Operationalizing and De-Risking Positioning, with Mike Grinberg
35:47
35:47
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35:47Points of Interest 1:10 – 2:03 – Introduction: Marcel welcomes Mike Grinberg, founder of Proofpoint Marketing, who specializes in helping boutique firms strengthen positioning to compete against large incumbents. 2:15 – 3:54 – Competing with “IBM”: Mike explains his role as helping boutique firms reduce client risk perception so they can win agains…
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$100k in Sales from One TikTok Video with Keenya Kelly
31:27
31:27
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31:27Episode 177: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free Most online business owners struggle to gain visibility and reach new audiences on social media, leaving them invisible online despite having valuable expertise to share. This lack of visibility directly impacts their abi…
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The Golden Age of Television with Lee Hunt
39:27
39:27
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39:27Lee Hunt is a strategist and industry thought leader for media companies across the globe. His success in launching and positioning entertainment brands, in addition to his groundbreaking work in audience management and competitive analysis, have set many of the standards for our industry. Lee began his career on the client side in the 1980s, launc…
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How to Get Customers to Spend More Money with You with Kaci Brown
29:03
29:03
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29:03Episode 176: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners are stuck in the expensive cycle of constantly chasing new customers while struggling with high refund rates, chargebacks, and one-time buyers who never purchase again. This approa…
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Insights from Europe on Global Competition, Talent, and AI, With Carson Pierce
40:16
40:16
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40:16Points of Interest 0:00 – 0:17 – Opening: Marcel reflects on building production-level software using low-code tools without prior coding experience, setting the stage for a discussion on rapid change in the agency landscape. 1:01 – 3:40 – Conference Context & Audience: Marcel shares his experience at Web Summer Camp in Opatija, Croatia, hosted by …
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The ONE Thing You NEED To Get Right to Build a Profitable Online Business with Judy Weber
40:42
40:42
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40:42Episode 175: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Most online business owners struggle with leads, sales, and scaling—and they're almost always focusing on the wrong problem. They chase strategy after strategy, invest in expensive ads and funnels, yet still …
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How to Use AI to Create & Edit Professional-Level Videos Easier and Faster with Justin Ware
26:10
26:10
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26:10Episode 174: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Creating professional, engaging videos for your business is incredibly time-consuming - from scripting and filming to the hours spent editing, searching for clips, and reformatting content for different platf…
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The Untapped Lever: Maximizing Agency Value Through People & Leadership, with James Friel
40:15
40:15
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40:15Points of Interest 0:00 – 1:25 – Guest Introduction: Marcel welcomes James Friel, serial entrepreneur, investor, and leadership expert, to discuss building scalable, profitable businesses through effective operations and leadership. 1:26 – 3:08 – Journey from Corporate to Entrepreneurship: James shares his transition from aerospace and software eng…
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Building a Profitable Online Business When You Have ZERO Business Experience with Moe Choice
39:08
39:08
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39:08Episode 173: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners struggle with the transition from having expertise to actually building a profitable business. They know their craft but don't know how to find customers, often leading to failed l…
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Building a Successful 6-Figure Online Business with a Small Audience with Dan Ray
28:30
28:30
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28:30Episode 172: Download Our FREE Podcast Guesting Guide - https://app.digitaltrailblazer.com/gsc-podcast Many online business owners struggle with the exhausting content grind - constantly creating posts, videos, and social media content to build an audience, only to see minimal results. This approach is very difficult to sustain, especially when lif…
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The Most Common Agency Pricing Mistakes, With Kristen Kelly
26:01
26:01
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26:01Points of Interest 0:00 – 0:13 – Introduction: Marcel Petitpas introduces the importance of pricing in agency profitability, emphasizing that even great delivery and project management can’t compensate for poor pricing strategy. 1:00 – 1:39 – The Problem with Pricing Guesswork: Kristen Kelly explains that most agencies lack a formal pricing framewo…
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From Flash to AI: The Next Revolution | with Wesley ter Haar at Monks
45:29
45:29
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45:29Wesley ter Haar is a co-founder and the Chief AI Officer at Monks. Now in year 25, he’s helped grow the company from a scrappy production shop from Amsterdam into a global leader in creative, tech and now AI. With 7000 people working across timezones in 33 countries, the Monks are regarded for high quality work and relentless innovation, and were r…
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How to Use Celebrities and Influencers to Get the Word Out on Your Business with Ishveen Jolly
25:25
25:25
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25:25Episode 171: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Getting noticed in a crowded and oversaturated market is difficult. No matter how much content you create, you get lost in the noise, making it hard to build credibility and reach new audiences. In this episo…
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Is Posting on Social Media Worth the Hustle Anymore?
15:00
15:00
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15:00Episode 170: Grab our FREE Guest Speaking Guide for Online Business Owners: https://app.digitaltrailblazer.com/gsc-podcast Many coaches and course creators are spending countless hours creating social media content, believing it will automatically attract new customers and grow their business. However, they're often just speaking to the same audien…
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Recurring Revenue, More Freedom: Navigating the "Let's Build a SaaS" Trap, With Stephen Neville
38:43
38:43
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38:43Points of Interest 0:00 – 1:05 – Introduction: Marcel introduces Stephen Neville, CEO of BugHerd, highlighting his background in agency work and his transition into running a SaaS company that helps agencies streamline QA and client feedback. 2:24 – 3:10 – The Dream of SaaS: Marcel and Stephen discuss the allure many agency owners feel toward build…
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Mistakes You MUST Avoid if You Want to Survive as an Entrepreneur with Jake Smolarek
31:56
31:56
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31:56Episode 169: Get our no-fluff training on how to build a profitable online business: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners struggle with inconsistent lead generation and make costly mistakes that either cause their businesses to fail or significantly slow their growth. Without a steady flow of qualifie…
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Episode 168: Learn how to put your random courses into a system that works: https://app.digitaltrailblazer.com/register-launch-scale Many online business owners waste money on courses and coaching programs that promise quick results but leave them disappointed and stuck in a cycle of buying the next "magic bullet" solution. This constant course-hop…
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Fractional COO vs. Operational Intelligence: What Agencies Actually Need , With Kristen Kelly
32:41
32:41
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32:41Points of Interest 0:00 – 1:20 – Guest Introduction: Marcel introduces Kristen Kelly and sets the stage for a deep dive into the roles of fractional COOs versus building operational intelligence within growing agencies. 1:21 – 2:25 – The $1M Growth Threshold: Kristen explains how agencies crossing the $1M mark often face operational strain and conf…
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How He Built a 7-Figure Marketing Agency from the Ground Up with Anthony Karls
32:12
32:12
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32:12Episode 167: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many people starting a marketing agency struggle to grow and scale because they focus solely on lead generation without understanding their clients' complete business funnel and measuring what actually drives revenue. This is why they often …
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Finding Your "X Factor" and Making Yourself Unique in the Marketplace with Sean Stewart
26:08
26:08
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26:08Episode 166: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many coaches and course creators struggle to differentiate themselves in oversaturated markets, often resorting to copying their mentors' approaches or creating artificial, manufactured "professional" business personas that end up making you…
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Going from Solo Consultant to Firm Builder, With Michael Zipursky
39:03
39:03
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39:03Points of Interest 0:31 – 1:09 – Welcome & Guest Intro: Marcel introduces Michael Zipursky, founder of Consulting Success, highlighting his global impact helping consultants build six- and seven-figure businesses that align with their ideal lifestyles. 2:33 – 4:11 – Consulting Success Origins: Michael shares how his early ventures led to launching …
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Keys to Growth When You’re Stuck at Low 6-Figures in Revenue with Carolyn Lowe
35:35
35:35
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35:35Episode 165: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many online business owners struggle to scale beyond the low 6-figures range because they lack a strategic approach to growth and don't understand their key business metrics. They often try to be everything to everyone instead of focusing on…
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Surviving Pandemics, Lockdowns, Tariffs, AI and Other Business-Ending Crises with Nathan Miller
26:47
26:47
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26:47Episode 164: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Business owners today face constant uncertainty—from AI disruption and economic volatility to changing marketing platforms and tariffs. Many entrepreneurs get caught in reactive mode, either panicking during downturns or overextending during…
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How to Choose the Right Project Management Tool for Your Agency , With Carson Pierce
36:42
36:42
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36:42Points of Interest 0:00 – 1:14 – Introduction & Context Setting: Marcel introduces Carson Pierce, Parakeeto's Head Consultant, to discuss project management tools in the agency space and the fundamentals that remain relevant despite ever-changing software options. 1:14 – 4:01 – Common Tools Used by Agencies: Carson outlines the most frequently used…
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What Makes People Want to Buy Specifically From YOU Over the Competition with Bryan Eisenberg
40:57
40:57
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40:57Episode 163: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script In today's digital landscape, everyone is pumping out AI-generated content that sounds predictable and generic. As businesses automate their messaging, potential customers are craving authentic human connection more than ever. The challenge …
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How Your Nervous System Makes or Breaks Your Business with Olivia Marie
31:31
31:31
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31:31Episode 162: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many online entrepreneurs focus heavily on marketing scripts, sales strategies, and business tactics, but struggle to implement them effectively when it matters most. They may use the same proven frameworks as successful competitors, yet fai…
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The 3 Key Financial Metrics for Agency Success, With Jon Morris
33:28
33:28
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33:28Points of Interest 0:00 – 1:00 – Opening: Marcel introduces the episode’s focus on financial visibility and growth, and welcomes returning guest Jon Morris, CEO of Fiscal Advocate and creator of EngineBI. 1:00 – 2:55 – Jon’s Background: Jon shares his journey from founding Rise Interactive to launching Fiscal Advocate, emphasizing the value of fina…
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How to Compete Ethically in a Marketplace Full of Overblown Promises with Jason Moss
46:33
46:33
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46:33Episode 161: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many online business owners feel trapped in a marketing arms race, believing they must make outrageous promises and manipulative tactics to compete. This leads to high refund rates, difficult clients, and burnout. In this episode, Jason Moss…
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How They Went from $18k to $460k per Year with Low-Budget Ads with Viktoriya and Oksana
43:29
43:29
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43:29Episode 160: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script One of the biggest struggles for online business owners is generating consistent, high-quality traffic and leads. Many entrepreneurs get stuck trying different strategies like webinars or challenges, but when they don't see sales, they blame…
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The Role of Timesheets in Agency Profitability, With Kristen Kelly
33:37
33:37
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33:37Points of Interest 1:08 – 2:17 – Why Time Tracking Still Matters: Kristen and Marcel introduce the episode’s goal—to reframe time tracking from a frustrating chore into a strategic advantage for agencies. 2:28 – 4:59 – Debunking Common Misconceptions: Marcel breaks down the three common arguments against time tracking, particularly the mistaken bel…
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How to Avoid the Feast & Famine Cycle in Online Business with Justine Beauregard
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46:00
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46:00Episode 159: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script One of the biggest challenges facing online business owners is the dreaded feast and famine cycle - periods where your business is thriving and fully booked, followed by devastating lulls with empty calendars and dwindling income. This happe…
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How AI Can Fully Automate Lead Generation for Your Online Business with Frank Sondors
39:59
39:59
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39:59Episode 158: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Generating qualified leads for your online business can sometimes be a very labor-intensive process… especially if you rely on cold outreach to get clients. In this episode, Frank Sondors explains how you can program an AI agent to do your o…
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Proper Revenue Recognition for Agencies, With Rich Brett
38:37
38:37
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38:37Points of Interest 1:09 – 2:28 – Meet Rich Brett: Rich shares his background in agency finance and how he now serves 12–15 agencies monthly by bridging gaps between finance, operations, and strategy. 2:29 – 4:03 – The FinOps Mindset: Rich defines FinOps as the intersection of finance and operations—connecting financial data with the reality of agen…
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How to Make Your Boring Brand Story Exciting and Impactful with Melissa Monte
30:42
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30:42Episode 157: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Stories are some of the most powerful marketing tools you have in your business. But a lot of people feel like their story isn’t anything special or exciting… they don’t have a dramatic rags-to-riches story, or an experience of hitting rock-…
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Little-Known Facebook Ad Settings and Setup Details That Boost ROI with Lucas Lee-Tyson
45:33
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45:33Episode 156: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script But there are many settings and setup details that can make all of the difference between an ad campaign that loses money and a campaign that is wildly successful. In this episode, Lucas Lee-Tyson dives deep into the Facebook Ad Manager and …
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Top-Down vs Bottom-Up Forecasting, With Kristen Kelly
34:41
34:41
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34:41Points of Interest 0:00 – 1:00 – Introduction to Forecasting Challenges: Marcel and Kristen set the stage by identifying forecasting as a critical but often misunderstood aspect of agency operations, particularly in scaling businesses. 1:06 – 2:30 – Defining Forecasting’s Importance: They explain how forecasting provides the necessary visibility to…
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Overcoming Crisis – What to Do if You Need to Make Money NOW with Jennifer Gligoric
40:35
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40:35Episode 155: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script We’ve all been there. You had a down week that turned into a down month, and now it’s a down quarter and you’re at the point where if you don’t turn things around yesterday, you’re going to have to start making a decision between paying the …
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Building a 7-Figure Life Coaching Business with Live 1-Day Summits with Katie Sampayo
39:34
39:34
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39:34Episode 154: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Summits are one of our favorite ways to generate traffic, leads, and sales. And while being part of someone else’s summit is great, being the one hosting the summit can have major benefits. The problem with hosting your own summit is that it…
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Taking Action on Profitability Improvements, With Mandi Ellefson
40:55
40:55
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40:55Points of Interest 0:00 – 1:18 – The Real Growth Blocker: Mandi kicks off by addressing how many agency owners avoid growth-driving actions not due to lack of knowledge, but due to fear and discomfort. Commitment to transformation must outweigh resistance. 2:22 – 3:53 – Mandi’s Mission at Hands-Off CEO: Mandi shares her focus on helping service-bas…
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How He Grew a 7-Figure Marketing Agency in Only 15 Hours per Week with Jake Setterlun
30:28
30:28
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30:28Episode 153: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Many successful business owners find the coveted time-freedom promise to be elusive. They’ve traded a 40 hour per week job for an 80 hour per week business. Many online business owners who’ve managed to grow to 7 figures or more struggle to …
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Alex James has spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise. He believes the go-to strategies of the 2010s, like niching down, solving problems and sharing ideas are no longer enough. Because in a post-AI world (where output is cheap & everyone's a specialist) you can't just sha…
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How to Grow Your Podcast with Low-Budget Facebook Ads with Megan Shields
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26:19Episode 152: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script When it comes to growing a podcast, you typically only had a few options… either bring guests on to your podcast and try to attract their audience, or, go be a guest on other people’s podcasts and bring their audience to you. In this episode…
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How Parakeeto Helps Agencies Improve Profitability, With Kristen Kelly
35:41
35:41
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35:41Points of Interest 2:14 – 3:18 – Founding Insight: Parakeeto was created to help agencies easily answer crucial financial questions by replacing guesswork with structured systems. 3:23 – 4:39 – How Agencies Make Profit: Strong delivery margin is key. Parakeeto targets a 50%+ delivery margin and 20–30% net profit as benchmarks. 5:45 – 6:58 – Why Pro…
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How to Use “Podcast Guesting” to Get High-Ticket Clients with Jessica Rhodes
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36:49Episode 151: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script Appearing on a podcast as a guest is an incredible opportunity to get in front of big audiences for free. Unfortunately, most people who appear on podcasts don’t know what to do or say to really capitalize on their appearances in order to ac…
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Nutrition Coach Makes $200k in ONE Month with THIS Strategy with Carrie Lupoli
50:56
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50:56Episode 150: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script One of the things we hear all the time from coaches is that they just want the marketing stuff done for them. They just want to be able to focus on their zone of genius and be a coach and not have to worry about the business side of things. …
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Driving Agency Profitability Through Smarter Contracting, With Tiffany Kemp
30:05
30:05
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30:05Points of Interest 1:14 – 2:53 – Introduction: Marcel introduces Tiffany, who explains her firm’s mission to help agencies use contracts as strategic tools rather than just legal formalities. 3:06 – 4:08 – Why Contracts Get a Bad Rap: Many agencies view contracts purely as legal protection, missing their potential to strengthen client relationships…
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