How AI Is Changing Web Design & Development, With Vito Peleg The Agency Profit podcast

Content provided by Marcel Petitpas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcel Petitpas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Agency Profit Podcast »
How AI is Changing Web Design & Development, With Vito Peleg

2d ago 45:25

MP3•Episode home

Points of Interest

0:01 – 01:27 – Introduction: Marcel welcomes returning guest Vito Peleg, CEO of Atarim, and frames the conversation around how agencies can streamline creative collaboration and leverage AI to improve delivery efficiency and profitability.
01:28 – 03:27 – From Touring Musician to Collaboration Software Founder: Vito shares his backstory as a touring musician building websites from a van, then running a web agency, and how constant friction getting clients to give timely, clear feedback led to the first version of Atarim as a WordPress plugin.
03:27 – 06:46 – The True Cost of Collaboration on Delivery Timelines: Marcel highlights how reducing delivery time by 50–70% transforms profit and cash flow, and Vito reframes the issue by showing that collaboration with clients and stakeholders routinely increases project timelines by 500–700%.
06:46 – 10:06 – Why Text-Based Feedback Breaks Creative Work:
Vito explains that human feedback is naturally three to five words and visual, but agencies force clients into long, text-heavy descriptions via email, docs, and tickets, creating procrastination, dead time, and constant misalignment.
08:39 – 10:06 – Vague Feedback and Week-Long Clarification Cycles:
Citing Atarim’s data, Vito notes that 68% of creative comments written in text are too vague to action on first pass, leading to clarification cycles that typically add a full week to even simple tasks like updating a slide.
10:12 – 15:07 – Building Momentum and “Two Days and a Weekend”: In response to Marcel’s question about where agencies lose the most efficiency, Vito argues the biggest gap is at project start and introduces the “two days and a weekend” framing plus fast, simple deliverables (like a sitemap) to create momentum and urgency.
15:15 – 17:28 – Getting Imperfect Work in Front of Clients Early: Marcel and Vito discuss reframing early deliverables explicitly as rough first passes so clients expect to react rather than receive perfection, reducing sunk-cost risk and speeding up alignment on direction.
17:28 – 24:49 – How AI Is Compressing Build Time and Changing UI: Vito describes the evolution from hand-coded sites to drag-and-drop builders and now prompt-driven interfaces, arguing that AI will shrink creation time so dramatically that collaboration will become an even larger relative drag on projects.
22:29 – 25:56 – The Future of Figma, Builders, and Dynamic Interfaces: Vito predicts that the traditional Figma-to-dev pipeline will erode as tools let teams go from prompt to production UI, while Marcel adds a Google perspective on a future where AI dynamically renders interfaces tailored to each user.
30:37 – 37:42 – Agencies as Orchestrators of AI Agents, Not Just Humans: Vito outlines a future where agency owners orchestrate a team of AI agents instead of being the “talent,” potentially pricing work by tokens instead of dev hours, and using agents to automate follow-ups, support, and clarification cycles like Atarim’s Claro.
39:14 – 45:19 – Atarim’s Agentic Creative Team Vision and Next Steps: Vito explains how Atarim is building a multi-human, multi-agent collaboration environment where specialized AI teammates (design, accessibility, performance, PM) work together in threads, and invites listeners to explore the early-access experience at Atarim.io.

Show Notes

Connect with Vito via LinkedIn
Website: Atarim.io

Love the Podcast

Leave us a review here.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

209 episodes

#MBA #Entrepreneur #Business #Marketing #Marcel Petitpas #Agency #Digital Agency #Creative Agency #Growing Agency #Digital Agency Profitability #Agency Operations #Digital Agency Operations #Digital Agency Owner #Digital Agency Management #Agency Owners #Agency Profit