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What happens when an industry's competitive landscape shifts from serving customers to wooing dealers? In this eye-opening conversation, Josh and Justin from Shed Geek Rentals join Shannon to pull back the curtain on today's rent-to-own industry and the sometimes troubling direction it's headed.
The team dives deep into how the rent-to-own sector has transformed from a customer payment option into a high-stakes game of dealer incentives, with companies offering increasingly generous premiums to secure partnerships. "Competition in general is good," Josh notes, but questions arise about whether current practices truly put the customer first or merely maximize short-term profits.
Most fascinating is their frank discussion of a potential industry disruption – what if rent-to-own companies adopted a direct-to-consumer approach like traditional banks? By building customer relationships first and then facilitating shed purchases, could the industry refocus on what matters most? This thought-provoking concept challenges the status quo and imagines a world where the renter, not just the dealer, becomes the center of the business model.
The conversation doesn't shy away from difficult truths. From dealers who discourage rent-to-own because they don't understand its value to companies that fail to adequately educate customers on contract terms, the team examines where improvement is needed. "The renters are our customers and I don't think we're doing what's best for them," Justin candidly admits, highlighting the moral dimension of these business decisions.
Whether you're in the shed industry, involved in rent-to-own, or simply interested in how business models evolve, this conversation offers valuable insights into the tensions between profit, partnership, and customer service. Join us for a transparent look at an industry at a crossroads and the innovative thinking that might just transform its future.

For more information or to know more about the Shed Geek Podcast visit us at our website.
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This episodes Sponsors:
Studio Sponsor: Union Grove Lumber
Newfound Solutions
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Shed Hub
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