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Shed Geek Podcast

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Shed Geek Podcast

Shed Geek Podcast

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The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions ...
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Good Geekery Podcast

Good Geekery

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Our mission at Good Geekery is to provide a platform for the geek community at large to do good stuff. With the Good Geekery podcast, we explore a variety issues within the geek community, highlight cool and interesting events, host awesome guests and shed light on some ways that we, as geeks, can make the world a better place.
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Send us a text Ready to turn casual clicks into confident buyers? We sat down with Idea Room’s Dan VanOrden to map the full journey from a mobile-first 3D design to a signed contract and a clean handoff for fulfillment. Our goal: remove friction for the customer, give reps everything they need in one place, and move from replies to results. We star…
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Send us a text A passion project can stay pure and still pay its bills. We open the curtain on how our shed-industry podcast evolved into a practical media and consulting platform, why we invite direct competitors to the mic, and how we’re formalizing a vetted network of niche experts in operations, rent-to-own, CRMs, 3D configurators, lumber, and …
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Send us a text Stop guessing your way through sales. We sit down with Carolyn Miller—builder’s daughter, top-performing dealer, sales trainer, and CRM implementer—to map a simple path from chaotic follow-up to a clean, scalable system that grows shed and post‑frame sales. Carolyn’s Ask, Listen, Solve framework anchors the conversation: ask smarter …
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Send us a text What happens when a steel dealer, a pandemic, and a 3D configurator collide? We bring on IdeaRoom co-founder and CEO, Dan Van Orden, to unpack how builders and dealers moved from paper quotes to mobile-first design that turns curiosity into committed buyers. Dan shares the scrappy origin story—from woodworking plans to full-blown con…
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Send us a text Useful beats clever, every time. We open with the hard truth about why most content and sales conversations miss: they’re built for the creator, not the customer. From there we get tactical. Shannon and Cord map the journey from problem unaware to purchase-ready, sharing practical ways to qualify buyer knowledge, read heat, and desig…
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Send us a text What happens when a family brand treats a shed lot like a destination—and runs it with the precision of a top retail showroom? We sit down with Joe Schneider, Vice President at Kloter Farms, to explore how a single location in Ellington, Connecticut became a regional magnet for sheds, garages, pavilions, and custom indoor furniture. …
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Send us a text Feeling stretched thin as the season slows and the pressure rises? We sit down with business coach and human behavior specialist Carly Pepin to unpack why burnout isn’t about working too hard, but about working on the wrong things. Carly shows how a simple task audit reveals what fuels you, what drains you, and what only you should k…
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Send us a text A dependable sales engine in a rural market doesn’t come from hacks; it comes from consistent habits that buyers can see. We sit down with dealer and marketing director Jerald Rhodes of Creative Backyards to unpack a full, repeatable playbook for generating shed demand without overspending on ads. Jerald sells larger buildings outsid…
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Send us a text Ready to turn slow season into rocket fuel for spring? We dig into the single biggest lever for shed and steel pros—process—and show how a smarter system can unlock more sales, faster delivery, and fewer headaches. With Tristan from CAL, we walk through a clean, unified workflow that pulls orders from Idea Room or Shed Pro, covers ca…
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Send us a text Customers don’t just want a shed; they want a backyard solution. We sat down with Pro Tech Trailers in Eagleville, Tennessee to unpack how utility trailers become a powerful second income stream for shed dealers—without turning your lot into a logistics headache. With decades in high-precision automotive integration, the Pro Tech tea…
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Send us a text A single job listing changed everything. Tyler Barrett went from a stressed-out carpenter with six kids and no steady work to a shed builder who runs orders, deliveries, and product development—and along the way discovered a deeper purpose that shaped his leadership, his team, and his community. We get into the gritty parts of the sh…
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Send us a text Ready for a clearer path through post-frame and metal buildings? We dig into what actually builds trust—real accreditation, transparent design tools, and partnerships you can visit, walk, and verify. Fresh from a plant tour at Graber Post and gearing up for the NFBA Conference, we map out how dealers can stay indispensable while manu…
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Send us a text Tired of hearing “quality” without seeing the difference? We dig into how small, family-run shed businesses win by diversifying into what rural customers truly need—safe rooms, metal buildings, shipping containers, and even culverts—while keeping service at the center. Instead of chasing every opportunity, we talk through how to add …
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Send us a text Your inbox is full, your lot is busy, and buyers are slipping away while messages sit unanswered. We sat down with Velocity360’s Joe Ignace and Brandon Tobin to solve the most expensive leak in sheds, steel buildings, and pole barns: slow follow‑up and scattered systems. They lay out a practical sales equation—leads × conversion × av…
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Send us a text The shed world isn’t living in 2021 anymore, and that’s exactly why this conversation matters. We sit down with Tyler Mayhan of Better Barns to unpack what happens when an industry grows up: the easy leads dry up, product mixes shift, and the real work of building sustainable demand begins. From the early days of cordless phones on t…
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Send us a text What if your worth came before your work—and that changed everything about how you lead, sell, and show up? We sit down with JMAG’s Chief Branding Officer, Craig Felker, to unpack “wild leadership,” a simple framework that starts with identity and turns it into action: know your worth, initiate brave conversations, lead with energy t…
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Send us a text The loudest thing we brought home from Shed Week wasn’t a new tool—it was a clearer mission. After a week packed with the Shed Sale Summit, NSRA meetings, and an expo floor buzzing with real conversations, we unpack what actually moves the needle: the human element of selling, cleaner workflows from quote to delivery, and a community…
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Send us a text Trade shows can blur together—until they don’t. Knoxville’s Shed Expo and the post frame show in Dayton delivered a clear message: owners are hungry for practical marketing, respectful tech, and partners who actually solve the problems builders face every day. We came home with full notebooks, a heavier contacts list, and a sharper r…
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Send us a text A former chef turned licensed builder might be the last person you’d expect to challenge big shed brands—until you see how he does it. We sit down with Russell Odom of Shedscape to unpack how a late-career pivot, a deck-builder’s eye for detail, and a relentless focus on SEO created a thriving on‑site shed business in the tight, fast…
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Send us a text The floor is buzzing at Shed Week in Knoxville, but the most powerful story happens at a table: a Wisconsin “Shed Queen” who sells with sincerity, a first-time dealer who went from camera to copy to competition, and our team swapping honest tactics that turn chaos into clean, repeatable growth. We dive into the real work of modern sh…
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Send us a text A lot of builder's chase price. We decided to chase standards. We’re joined by Darren Warren of Stor-Mor Outdoor Products to break down a simple but uncommon playbook: build consistent quality at scale, answer the phone, quote fast, train your dealers, and treat permits as value—not a nuisance. When you put people, process, and pride…
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Send us a text What happens when life's greatest challenge becomes your greatest stepping stone? In this powerful conversation, Darren Warren, President and CEO of Stor-Mor Portable Buildings, shares his remarkable journey from a 16-year-old cancer patient with a 40% survival rate to becoming an innovative leader in the shed industry. Darren's stor…
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Send us a text The metal building industry stands at a pivotal crossroads, and those who fail to recognize the shifting landscape may soon find themselves struggling to survive. In this candid, no-holds-barred conversation, we peel back the curtain on what's really happening with marketing in the metal building space. Facebook Marketplace, once the…
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Send us a text Tiffany Strong Hutchison takes us on an inspiring journey from homeschooling mom with an Excel spreadsheet to Director of Business Development at Heartland Capital, one of the shed industry's leading RTO companies. Her story reveals how unexpected opportunities, determination, and faith can transform both careers and businesses. Twen…
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Send us a text Shed Week 2025 is almost here, and we're bringing you the ultimate guide to making the most of this industry-defining event in Knoxville. From the Shed Sales Summit to the exhibition floor, we're breaking down everything you need to know to navigate this jam-packed week like a pro. The excitement kicks off Monday with the Shed Sales …
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Send us a text Ever wonder why some shed businesses consistently outperform their competition? In this enlightening conversation with Caleb and Carson—the young, driven entrepreneurs behind Eagle Ridge Barn Builders—we discover their newest venture that might hold the key to superior brand recognition in the shed industry. After successfully buildi…
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Send us a text Wondering if your shed business needs a physical lot to succeed? The Steel Kings have eye-opening news: "We've sold just as many sheds online as we have on physical lots this year." This revelation sets the tone for a candid conversation about the digital transformation sweeping through the shed and metal building industry. Jared and…
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Send us a text Calvin Shirk takes us on a twenty-year journey through the evolving world of shed hauling, sharing hard-won wisdom that only comes from moving thousands of buildings through impossible terrain. Starting as a fresh-faced 22-year-old in 2002, Calvin built his career while simultaneously raising ten children – a balancing act that teste…
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Send us a text Ever wonder what happens when the microphones are off? This special late-night edition of the Shed Geek Podcast pulls back the curtain on the real conversations that fuel this industry-leading platform. Recording from a hotel room in Harrisburg, Pennsylvania, Shannon welcomes his wife Deanna to the podcast for the first time, alongsi…
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Send us a text The steel building industry stands at a pivotal crossroads, and nobody captures this reality quite like Jared and Eric—The Steel Kings—in their 25th podcast episode. Drawing from their frontline experience, they deliver a candid assessment of where we are and where we're headed. Steel tariffs continue creating market uncertainty, yet…
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Send us a text The building industry is transforming rapidly, and standing still means getting left behind. In this energetic episode, Jared and Eric break down their journey from wood shed dealers to metal building experts and now pole barn providers, revealing how strategic diversification has been their secret to sustained growth. "Don't only se…
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Send us a text Take a seat in the Batcave as Shannon pulls back the curtain on five years of podcasting journey and the evolving shed industry landscape of 2025. This rare monologue episode offers an intimate look at where Shed Geek started, where it's heading, and the philosophy driving its growth. Shannon extends a heartfelt invitation to everyon…
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Send us a text Gary Reichert, owner of Shield Wall Media, joins Jared Ledford on the Steel Kings podcast to reveal the powerful strategies behind his company's success in construction industry publishing and trade show management. What began as a job selling advertising has transformed into ownership of a media conglomerate that's reshaping how con…
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Send us a text Coach David J. Greer joins us to share wisdom gleaned from his remarkable 40-year entrepreneurial journey and decade of business coaching. Our conversation dives deep into what truly drives business success beyond conventional growth metrics. David introduces us to the power of the one-page strategic plan, a methodology that transfor…
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Send us a text What happens when two industry veterans sit down for an unscripted, heart-to-heart conversation about business sustainability, faith, and life? This month's Sambassador podcast delivers exactly that as Shannon and Sam reflect on five years of podcasting while sharing hard-earned wisdom about diversification in challenging economic ti…
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Send us a text The digital transformation wave has finally crashed into the shed industry's shores, and it's bringing video technology that could revolutionize how we connect with customers. In this eye-opening conversation with LiveSwitch founder James Hatfield, we journey from his humble beginnings as a painter with a ladder to becoming a tech in…
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Send us a text Ever wondered why some building dealers thrive while others struggle to stay afloat? The answer might be simpler than you think. When Jared sits down with Shannon "The Shed Geek" for this captivating conversation, they cut through industry noise to reveal what's really happening in steel structure and shed sales. Shannon brings his y…
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Send us a text When Steve Coughran started his first business at 16 from his sister's garage, little did he know this would lead to a career transforming how construction companies understand their finances. Today, as a fractional CFO who provides what he calls "CFO services reimagined," Steve brings a refreshing clarity to the often mystifying wor…
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Send us a text The headlines warned of economic disaster when steel tariffs were announced, but what's actually happening on the ground? The Steel Kings dig deep with Ohio State Representative Rodney Creech to separate market reality from media hype. Representative Creech brings a unique perspective as both a fourth-generation farmer and state legi…
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Send us a text What happens when life brings you to your breaking point? For shed hauler Daniel, a catastrophic injury left him bedridden for six months, plunging him into depression that nearly destroyed his business. Just when recovery seemed possible, tragedy struck again with the death of a beloved employee in a car accident. Yet today, he runs…
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Send us a text What does it take to build a successful shed transport business from scratch? For Daniel Yoder, founder of GDR Transport / Shed Movers, the answer lies not just in logistics and equipment, but in something far more fundamental—personal development. Daniel's journey begins far from the shed industry, with military service in the 82nd …
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Send us a text Freedom, discipline, and intentional growth—these seemingly contradictory concepts form the powerful foundation of sustainable success in business and life, as explored by Jared Ledford and Eric Olson in this reflective Steel Kings episode. Drawing inspiration from Independence Day, the hosts peel back the surface of entrepreneurship…
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Send us a text Ever wondered why some shed companies break through revenue plateaus while others stay stuck? In this revealing episode, the Shed Geek Marketing team pulls back the curtain on what truly works for growing shed businesses, especially those in the crucial $7-20 million revenue range. We dive deep into why this particular revenue bracke…
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Send us a text Forging powerful business partnerships might be the key to unlocking growth you never imagined possible. When metal building dealers Jared Ledford and Eric Olson (the Steel Kings) faced customers walking away because they couldn't provide concrete services or pole barn options, they didn't just accept these limitations—they transform…
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Send us a text In this heartfelt conversation, Sam Byler dons his patriotic Uncle Sam attire as he and Shannon Latham discuss the monumental hurricane relief efforts that have occupied the shed industry for the past nine months. What began as an emergency response to Hurricane Helene has evolved into a remarkable story of American generosity and co…
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Send us a text The digital landscape is transforming the shed industry, separating businesses that thrive from those that merely survive. This revealing conversation dives into the conservative nature of the shed business and how resistance to technological change is causing some companies to miss opportunities they never even know existed. When a …
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Send us a text Ever wonder what drives someone to build not just structures, but a life of purpose? This episode pulls back the curtain on Eric Olson's remarkable journey from tornado cleanup to founding Dayton Barns, now a thriving multi-location metal building business. Eric takes us through the pivotal moment when devastation in his backyard spa…
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Send us a text Ever wonder what happens when marketing experts obsessed with the shed industry get together at 5 AM? This episode pulls back the curtain on the personalities and principles driving Shed Geek Marketing, revealing candid insights about what it takes to succeed in an industry that often resists change. The conversation weaves between d…
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Send us a text What happens when two metal building dealers pull back the curtain on their real lives? This episode takes a refreshingly candid approach as Jared and Eric share what actually drives them beyond business. The conversation kicks off with Jared explaining how he found unexpected motivation from "Power Moves with Shaquille O'Neal" on Ne…
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Send us a text Ever wonder what happens when a rent-to-own customer stops paying? Or what legal pitfalls could be lurking in your contracts? The shed industry faces unique legal challenges that can make or break your business. Attorney Nick Garrard joins us to share his 12 years of legal expertise in the rent-to-own shed industry. What began as a s…
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