In this insightful episode of Paper Napkin Wisdom, Govindh Jayaraman sits down with Robin Phillips, Executive Director of Child Care Aware of Missouri, to discuss the art and impact of advocacy—a skill that entrepreneurs and leaders can harness to create lasting change. Robin’s experience in community development and her role in advocating for better family support systems provide a blueprint for anyone looking to lead effectively and influence meaningful outcomes.

Advocacy is a powerful leadership tool. For Robin, it has been a catalyst for transforming communities, improving access to resources, and driving economic growth. Entrepreneurs and leaders who learn to advocate can amplify their impact by championing causes, building partnerships, and leading with empathy.

The Evolution of Advocacy

Robin begins by explaining that successful advocacy requires a deep understanding of the challenges faced by the people you serve. Entrepreneurs and leaders often face similar challenges when trying to understand their teams, customers, or stakeholders.

“When you talk about advocating for change, you need to meet people where they are,” she explains. “It’s about listening to their needs and creating solutions that resonate.”

This insight is key for leaders aiming to build trust and foster collaboration. Advocacy, like leadership, is not a one-size-fits-all strategy—it’s about adaptability and empathy.

Advocacy as a Catalyst for Growth

Robin highlights that advocacy can drive growth, not just for social causes but for businesses and economies as well. “We can’t build sustainable success if we don’t address the underlying needs of our communities and teams,” she asserts.

For entrepreneurs, this translates to understanding market demands and employee well-being. Advocacy helps leaders remove barriers that hinder productivity and innovation, allowing their teams to thrive.

“When people feel supported, they perform at their best,” Robin emphasizes. “That confidence leads to better outcomes, whether you’re running a business or leading a social initiative.”

The Power of Partnerships

A key element of Robin’s success is her ability to bring diverse stakeholders together. Entrepreneurs and leaders can learn from her approach by fostering collaborations that create win-win scenarios.

“It’s not just about individual success—it’s about building ecosystems where everyone benefits,” she says. Partnerships, whether with other businesses, governments, or community organizations, amplify the impact of advocacy efforts.

For leaders, this means seeking out strategic partnerships that align with their mission and values. Collaborative efforts can lead to innovation, funding opportunities, and expanded influence.

Empathy as a Leadership Superpower

Robin emphasizes the importance of empathy in advocacy and leadership. “Effective advocacy isn’t about pushing your agenda—it’s about understanding what people need and working with them to find solutions,” she notes.

Leaders who listen and empathize create environments of psychological safety, where teams feel valued and motivated. By integrating empathy into decision-making, leaders can craft policies, products, or services that truly resonate with their audience.

The Future of Advocacy in Leadership

As Robin reflects on her journey, she underscores that advocacy skills will only grow in importance for future leaders. Whether you’re championing a social cause or advocating for innovation within your company, the ability to listen, collaborate, and act is essential.

“We can create change when we bring people together and act with intention,” she says. “But we have to be persistent and committed.”

Her message to entrepreneurs and leaders: Advocacy is not just a tool for nonprofit organizations—it’s a leadership skill that can help you navigate challenges, inspire teams, and drive results.

5 Key Takeaways from Robin Phillips’ Conversation

1. Advocacy Is a Leadership Skill

• Advocacy is not limited to social causes—it’s an essential leadership tool for driving change.

• Take Action: Identify a cause or issue within your organization or community and advocate for meaningful change.

2. Growth Requires Addressing Underlying Needs

• Sustainable growth happens when leaders understand and address the real needs of their teams or markets.

• Take Action: Conduct surveys or listening sessions to uncover hidden barriers to growth.

3. Collaboration Expands Impact

• Working with others amplifies your influence and opens doors to new opportunities.

• Take Action: Build partnerships with other businesses or organizations to achieve common goals.

4. Empathy Drives Engagement

• Leaders who empathize create stronger connections and more effective teams.

• Take Action: Practice active listening and integrate feedback into your decision-making process.

5. Advocacy Requires Persistence

• Change doesn’t happen overnight, but persistence and dedication make it possible.

• Take Action: Set long-term goals for your advocacy efforts and measure progress over time.

Robin’s wisdom demonstrates that advocacy isn’t just about making noise—it’s about creating lasting impact. If this episode inspired you, share your takeaway on a paper napkin and post it on social media with the hashtag #PaperNapkinWisdom. Let’s keep the conversation going about how we can lead with intention and make a difference.

Connect with Robin:

https://www.linkedin.com/in/robin-phillips-6598909/

https://mochildcareaware.org/board-staff/