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336: Dr. Allen Steven Lycka - Author ("Rule the Game")
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My guest is a bestselling author, speaker, and media host whose life changed dramatically after a devastating medical misdiagnosis. We discuss how that experience led him to co-author "The Secrets to Living A Fantastic Life", his new book "Rule the Game: How Authority Marketing Leads the Pack", how professionals can build credibility and stand out as trusted experts, and much more.
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