Stand Out Or Miss Out: Real Talk On Email, Video, And Follow-Up That Actually Works Dealer Talk With Jen Suzuki podcast

Stand Out or Miss Out: Real Talk on Email, Video, and Follow-Up That Actually Works

22d ago 25:04

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Staying hyper-focused on internet lead handling...

In this episode, I break down how to actually improve your follow-up process so you win more customers—starting with your emails, videos, and mindset. Let’s face it: most emails still look like outdated templates, and subject lines that scream “dealership” get ignored. I’m showing you how to change that.

I walk through my current process using ChatGPT to write custom, engaging subject lines and value-based messages that feel like they were made just for the customer. I also dive into how to create short welcome videos that build trust and show off your energy—because people buy you, not just the car.

You’ll also get a real-world strategy for the first 72 hours of follow-up (yes, that includes GIFs, articles, and creative touchpoints that stand out). If you’re ready to stop sounding like every other salesperson in their inbox and start actually converting, this one’s for you.

Key takeaways:

Subject lines that get opened
First sentences that hook
Videos that build trust fast
A 30-day follow-up game plan
Creative tips to stay top of mind and fun

This isn’t theory. These are the tactics I use in dealerships today—because basic won’t win anymore.

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