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Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch

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Manage episode 506618110 series 3507114
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space.

Takeaways

  • Joe Hirsch has a long history in ad tech, starting from affiliate marketing.
  • He co-founded multiple companies, including Spring Serve, which was acquired by Magnite.
  • Swivel aims to automate repetitive tasks in ad operations to improve efficiency.
  • The ad server business model requires scaling operations without increasing labor costs.
  • Swivel integrates AI to replicate and scale human decision-making in ad operations.
  • AI is not meant to replace humans but to augment their capabilities.
  • The future of AdOps will see agents as primary users of ad platforms.
  • Precision in ad operations is crucial to avoid costly mistakes.
  • AdOps professionals should embrace AI technologies to enhance their skills.
  • The ad tech industry is evolving rapidly, with AI playing a significant role.

Chapters

00:00Introduction to Joe Hirsch and His Journey

04:48Transitioning from Spring Serve to Swivel

10:58Understanding Swivel's Operational Efficiency

16:07The Future of AdOps and AI Integration

The Refresh News: September 15:Google’s AdTech Filing, Magnite’s AI Bet, and YouTube’s NFL Debut

This episode of The Refresh covers three major stories shaping advertising this week: Google’s eyebrow-raising statements in its AdTech antitrust remedies filing, Magnite’s acquisition of creative production platform Streamer AI, and YouTube’s first-ever exclusive NFL broadcast. Host Kate breaks down the implications of each development for advertisers, publishers, and platforms in the evolving digital ecosystem.

  • Google’s court filing revealed open web display ads purchased through AdWords dropped to 11% in January 2025, down from 40% in 2019, sparking concerns over the open web’s decline.
  • Google defended itself by attributing ad spend shifts to CTV and retail media, while critics highlighted its dominance in directing referral traffic through AI-driven search changes.
  • Magnite announced the acquisition of Streamer AI to help small and mid-sized businesses overcome creative production hurdles in connected TV advertising.
  • The CTV market is expanding rapidly, with Nielsen reporting 75% of TV viewing is ad-supported and eMarketer projecting $33B in CTV ad spend for 2025, though measurement challenges remain.
  • YouTube’s first free exclusive NFL broadcast drew 17.3M viewers globally, surpassing Amazon’s 2024 averages but raising questions about sustaining viewership once games move behind a paywall.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

136 episodes

Artwork
iconShare
 
Manage episode 506618110 series 3507114
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space.

Takeaways

  • Joe Hirsch has a long history in ad tech, starting from affiliate marketing.
  • He co-founded multiple companies, including Spring Serve, which was acquired by Magnite.
  • Swivel aims to automate repetitive tasks in ad operations to improve efficiency.
  • The ad server business model requires scaling operations without increasing labor costs.
  • Swivel integrates AI to replicate and scale human decision-making in ad operations.
  • AI is not meant to replace humans but to augment their capabilities.
  • The future of AdOps will see agents as primary users of ad platforms.
  • Precision in ad operations is crucial to avoid costly mistakes.
  • AdOps professionals should embrace AI technologies to enhance their skills.
  • The ad tech industry is evolving rapidly, with AI playing a significant role.

Chapters

00:00Introduction to Joe Hirsch and His Journey

04:48Transitioning from Spring Serve to Swivel

10:58Understanding Swivel's Operational Efficiency

16:07The Future of AdOps and AI Integration

The Refresh News: September 15:Google’s AdTech Filing, Magnite’s AI Bet, and YouTube’s NFL Debut

This episode of The Refresh covers three major stories shaping advertising this week: Google’s eyebrow-raising statements in its AdTech antitrust remedies filing, Magnite’s acquisition of creative production platform Streamer AI, and YouTube’s first-ever exclusive NFL broadcast. Host Kate breaks down the implications of each development for advertisers, publishers, and platforms in the evolving digital ecosystem.

  • Google’s court filing revealed open web display ads purchased through AdWords dropped to 11% in January 2025, down from 40% in 2019, sparking concerns over the open web’s decline.
  • Google defended itself by attributing ad spend shifts to CTV and retail media, while critics highlighted its dominance in directing referral traffic through AI-driven search changes.
  • Magnite announced the acquisition of Streamer AI to help small and mid-sized businesses overcome creative production hurdles in connected TV advertising.
  • The CTV market is expanding rapidly, with Nielsen reporting 75% of TV viewing is ad-supported and eMarketer projecting $33B in CTV ad spend for 2025, though measurement challenges remain.
  • YouTube’s first free exclusive NFL broadcast drew 17.3M viewers globally, surpassing Amazon’s 2024 averages but raising questions about sustaining viewership once games move behind a paywall.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

136 episodes

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