A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god ...
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Adtechgod The Adtech God Podcasts
Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. [email protected] From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a ...
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Don’t Bury the Taxonomy Just Yet - Zack Rosenberg
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Zack Rosenberg is BACK — and this time, he’s naming names, dragging dusty taxonomies into the sunlight, and explaining why most video targeting is about as accurate as your uncle’s weather predictions. In this no-holds-barred ADOTAT Show sequel, Pesach Lattin sits down once again with Zack Rosenberg, founder and CEO of Cortex, the AI company actual…
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Ep.89 CTV, Startups, and the New Marketing Funnel with Austin Scott
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30:59
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AdTechGod speaks with Austin Scott, the CCO and founder of Bedrock Platform. They discuss Austin's extensive career in ad tech, her transition from corporate roles to entrepreneurship, and the challenges and opportunities within the ad tech ecosystem. The conversation also delves into the evolution of connected TV (CTV) and programmatic advertising…
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The Refresh News: July 21 - Trade Desk Makes History, NBCU Scores Big on Sports, and Delta Bets on AI Pricing
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This week’s episode of The Refresh skips the usual industry drama to spotlight three major developments in advertising and media. Host Kait walks through The Trade Desk’s milestone entry into the S&P 500, NBCUniversal’s record-setting upfront performance, and Delta’s bold use of AI for personalized airfare pricing. From validating independent ad te…
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Anthony Katsur IAB: Cookies, CTV, and the Fingerprinting Fiasco - #adtech #adtechgod
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34:55
Welcome to another episode of The ADOTAT Show — where ad tech comes to get emotionally undressed and no buzzword leaves with its dignity intact. This time, we’re graced — again — by the one and only Anthony Katsur, CEO of IAB Tech Lab and unofficial frequent flyer of our guest chair. That’s right: third time on the show. At this point, we’re contra…
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Ep. 88 From Data Lakes to Rosé at Cannes: PepsiCo's Zach Lain on Clean Signals and Creative Sparks
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26:57
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26:57
In this episode of the AdTech God Pod, Zach Lain, Director of Global Data Partnerships at PepsiCo, dives into the evolving intersection of data, creativity, and marketing outcomes. He shares his unique path from Chinese language and law studies to running global data strategy at one of the world’s biggest brands. Zach discusses the importance of cl…
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The Refresh News: July 14 - Leadership Shakeups, Social Surges, and the AI Browser Wars: A Wild Week in Adland
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In this July 14th edition of The Refresh, host Kait recaps a whirlwind week in advertising marked by major leadership changes, surprising earnings news, and critical shifts in the social media and AI sectors. From Linda Yaccarino's headline-making exit at X to the rise of Threads and AI-powered browsers challenging Google, this episode covers the m…
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Ep. 87 SPO, AI, and the End of the Open Exchange with Taylor Simons
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In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role …
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The Refresh News: July 7 - Apple Goes Hollywood, Google Bets on Micropayments, and Holding Companies Face an AI Reckoning
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In this week’s episode of The Refresh (July 7, 2025), Kait breaks down the top stories reshaping advertising and media. Apple’s massive push into theatrical releases hits a milestone with F1, raising questions about the long game for Apple’s entertainment ambitions. Meanwhile, Google launches OfferWall, a monetization tool built for the post-cookie…
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Kevin Krim, EDO: CTV, Creativity & Turning Loss into Legacy
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How do you rebuild your life after an unimaginable loss—and turn tragedy into a lasting legacy? In this powerful and deeply personal Season 5 premiere of The ADOTAT Show, Pesach Lattin sits down with Kevin Krim, President & CEO of EDO, but known to many New Yorkers for a profoundly different reason: the heartbreaking loss of his two young children,…
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Ep. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New Era
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In this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversat…
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The Refresh News: June 30 - FTC Cracks Down, CTV Prices Dip, and Cannes Faces Accountability
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9:50
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In this week’s episode of The Refresh, Kait unpacks a surprisingly calm post-Cannes news cycle, headlined by the FTC's conditional green light of the $13.5 billion Omnicom-IPG merger. She also breaks down the continuing slide in CTV CPMs despite a booming supply of inventory, and confronts the ongoing issue of harassment at the Cannes Lions festiva…
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Tyler Kelly on Surviving AdTech Chaos, Building Basis as the OS of Media
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What happens when you sit down with one of adtech’s longest-running insiders, who helped turn a four-person startup into a $2 billion global media infrastructure—and he actually tells the truth? Welcome to this episode of The ADOTAT Show, where host Pesach Lattin talks with Tyler Kelly, President of Basis Technologies, about what it really takes to…
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Ep. 85 Instinct Meets Innovation: A Conversation with Matt Black
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In this episode of the AdTechGod pod, host AdTech God engages in a deep conversation with Matthew Black, exploring his unique journey in the advertising industry. Matt shares insights into his diverse background, the evolution of ad tech, and the impact of AI on advertising. He discusses his career aspirations, the importance of gut instinct in ad …
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Ep. 84 Hype vs. Reality: Tom Goodwin on Fixing What’s Broken in Advertising
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In this episode of the AdTechGod Pod, I’m joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI’s g…
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The Refresh News: June 23 - TV Takes the Spotlight: Cannes 2025’s Battle for the Future of Streaming Advertising
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In this week’s episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix, and Comcast…
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Scott Ensign Killed Adtech God: Butler/Till - Indie Agencies, Curation Wars & Programmatic Plot Twists - YouTube
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31:29
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What happens when you hand an ad tech blowtorch to someone who’s not afraid to use it? You get this episode. Join host Pesach Lattin as he goes toe-to-toe with Scott Ensign, Chief Strategy Officer of Butler/Till—a man who believes fewer impressions are the future, upfronts are fossils, and programmatic curation isn’t dead…it’s just wildly misunders…
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Ep. 83 Giuseppe La Rocca on Customer Outcomes, AI, and the Future of AdTech
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In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe em…
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Adtech: Forget Identity -- Follow the Why -- Richard K Howe, Inuvo
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Richard K. Howe is not your average adtech CEO. He’s not selling AI that guesses which shampoo you bought last week or stuffing identity graphs with browser crumbs and bad intentions. No—he’s building something far more dangerous to the status quo: AI that actually thinks. In this episode of The ADOTAT Show, we sit down with the CEO of Inuvo, a str…
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The Refresh News: June 16 - Agencies, AI, and the Streaming Shake-Up
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10:09
In this episode of The Refresh News, host Kait unpacks a headline-heavy week across the advertising industry, setting the stage for big Cannes conversations. From Warner Bros. Discovery’s strategic split to Mark Read’s departure from WPP, and a flurry of pre-Cannes product rollouts, this episode highlights how the future of media, agency relevance,…
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💥 Adam Potashnick Is El Presidente of Ad Tech—And He’s Got the Mug to Prove It
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What happens when you combine military-grade leadership, agency scars, a refusal to hire “ninjas,” and an unwavering belief that trust matters more than targeting? You get Adam Potashnick, North American CEO of Brainlabs—and possibly the only person in advertising who can talk about team culture, AI, and client relationships without sounding like a…
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The Open Web Is Flat—And Ad Tech Still Doesn’t Get It | The ADOTAT Show w/ Chris Kane
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1:17:12
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Welcome to The ADOTAT Show, where your media plan gets roasted, your DSP gets unmasked, and the bidstream is finally called out for the digital junkyard it is. In this no-fluff, high-signal episode, host Pesach Lattin sits down with Chris Kane of Jounce Media—the guy who stares into the swirling mess of ad tech and actually sees patterns. Terrifyin…
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DEATH TO ROAS: WHY YOUR SHINY MARKETING METRICS ARE KILLING YOUR BRAND
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43:01
Welcome to another brutally honest episode of The ADOTAT Show, where we rip the vanity metrics out of your cold, dead dashboards and ask the uncomfortable question: does your marketing actually do anything? This time, Rabbi Pesach Lattin sits down with Bradley Keefer, the CRO of Keen Decision Systems and the man currently babysitting over $7.5 bill…
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How to Catch a Scam (and Still Make Your Media Plan Work) | James McDonald, Audience Group
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38:26
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38:26
Ever wonder what happens when a seasoned ad veteran starts pulling the thread on 30 years of marketing lies—and doesn’t stop? In this sharp, hilarious, and wildly informative episode of The ADOTAT Show, host Pesach Lattin sits down with James McDonald, Managing Director of Audience Group, to rip apart the industry’s most sacred assumptions and expo…
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Ep. 82 Quality Over Chaos: Heather Carver on Building a Smarter AdTech Future
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Heather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising technology. Heather emphasizes…
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The Refresh News: June 9 - Brand Safety Scandals, AI Missteps, and FTC Crackdowns
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In this episode of The Refresh, Kait walks us through an overlooked but impactful week in advertising. From explosive revelations about brand ads on explicit platforms, to Meta’s push for fully automated AI-driven ad creation, and a new FTC investigation into media watchdogs, this week’s headlines raise deeper questions about trust, transparency, a…
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Ep. 81 From Buying to Building: Bari Bucci on Streaming, Strategy, and Staying Curious
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25:11
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AdTechGod is joined by Bari Bucci, Senior Director of Programmatic Partnerships at Warner Brothers Discovery. She shares her journey from the buy side to the sell side of advertising. She discusses the importance of relationships in her career, the value of asking questions, and how her experiences shape her insights into the streaming and CTV land…
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The Refresh News: June 2nd - Interview with James Rosewell on Saving the Open Web + AI Anxiety and Media Upheaval on The Refresh weekly news
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26:39
In this episode, AdTechGod interviews James Rosewell, co-founder of Movement for an Open Web, discussing the evolution of the open web, the implications of the Privacy Sandbox, the importance of web browsers, and the future of regulation in the digital advertising landscape. They explore the impact of political changes on antitrust initiatives and …
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Ep. 80 Beyond the Feed: Vulnerability, Voice, and the Creator Economy with Shawn Lim
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In this episode, Shawn Lim, founder of Human Algorithm, shares his journey from journalism to creating a purpose-driven media platform focused on personal branding and representation. He discusses the impact of his personal experiences and on his content creation and the importance of authenticity in personal branding. Sean emphasizes the challenge…
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The Refresh Live from MAU: The Great Mobile Reset: Measurement, Performance and AI.
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32:21
Live from MAU Las Vegas and sponsored by InMobi, this episode features a dynamic conversation about mobile performance marketing. Hosted by Kunal Nagpal, the discussion includes insights from Zach Gryphon (WaveMaker) and Maulana Moore (AppsFlyer). Together, they explore measurement frameworks, attribution challenges, AI in marketing, fraud detectio…
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Ep. 79 Streaming Ahead: Ria Madrid on CTV, Performance, and Leadership
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In this episode of the AdTechGod Pod, Ria Madrid, Vice President of Advertising at WURL, shares her unique journey into the advertising technology space, discussing her experiences at XUMO and the transition to WURL. She emphasizes the importance of performance marketing in connected TV (CTV) and how her background has equipped her to build effecti…
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