A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god ...
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The AdTech God Podcasts
Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. [email protected] From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a ...
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An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
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Ep. 107 Inside Nexxen: Chance Johnson on Building a Smarter, More Transparent DSP
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25:26In this episode, Chance Johnson, Chief Commercial Officer at Nexxen, joins AdTechGod to discuss how the company is reshaping the advertising landscape through trust, transparency, and innovation. From bridging the gap between buyers and sellers to empowering advertisers with interoperable tools, Chance shares insights on how Nexxen is helping redef…
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AI & Advertising: Anne Coghlan Takes a Blowtorch to Ad Tech: AdCP, Agentic AI
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34:10Strap in. Anne Coghlan — co-founder of Scope3 and one of the few adults supervising the industry’s AI experimentation — joins The ADOTAT Show to explain why the ad-tech ecosystem is teetering on the edge of a long-overdue reckoning. If you’ve ever tried to understand programmatic and ended up feeling like you were reading a ransom note assembled fr…
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Ep. 106 Redefining Quality in Ad Tech: Erez Levin on Marketing Effectiveness and Media Value
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27:55Erez Levin, a prominent figure in the Ad Tech industry known for his focus on quality joins AdTechGod on the podcast today. They discuss Erez’s journey from Google to founding his advisory firm, the complexities of defining quality in marketing, and the importance of ad placement and publisher quality. The conversation dives into the incentives tha…
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Liquid Death is BS: Ulli Appelbaum on Memory, Ritual, and the Science of Brand Love | The ADOTAT Show
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47:31What do frozen pizza pilots, Febreze rituals, and Liquid Death have in common? According to brand strategist Ulli Appelbaum, they all prove one thing: your brand isn’t a logo—it’s a neural network firing in your consumer’s brain. In this episode, Pesach Lattin sits down with Ulli, founder of First the Trousers Then the Shoes, to strip branding down…
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Ep. 105 David Danziger on AI, Human Connection, and the Future of Ad Tech
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27:58David Danziger, SVP of partnerships at Dstillery joins AdTechGod. They discuss David's journey in the ad tech industry, the impact of technological advancements on audience segmentation, and the role of AI and machine learning in advertising. David emphasizes the importance of human relationships in client interactions and shares his passion for th…
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Less Wrong & The Illusionists of #adtech. #advertising
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41:52
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41:52Jeff Greenfield doesn’t just work in adtech — he’s lived long enough to watch it become a tragicomedy of dashboards and delusion. He’s been a magician, a chiropractor, a pilot, and a data scientist — which makes him uniquely qualified to explain how this entire industry pulled a coin out of your ear, called it “attribution,” and invoiced you twice …
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Advertising with a Conscience (with Chad Hickey)
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32:01What happens when media, ethics, and performance finally align? Chad Hickey, CEO of values-based advertising solutions company Givsly, joins host Noor Naseer to unpack why investing in responsible media makes sense not only ethically, but strategically. From evolving consumer expectations around brand responsibility to the ways advertisers can turn…
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Ep. 104 Leading with People and Purpose: Dani Mariano on AI, Culture, and the Future of Razorfish
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27:07In this episode of The AdTechGod pod, host AdTechGod sits down with Dani Mariano, CEO of Razorfish, to discuss leadership, company culture, and the evolution of marketing in the age of AI. Dani shares her career journey from joining Razorfish 11 years ago to now leading the agency, and reflects on how people, mentorship, and learning have shaped he…
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Coconut-Sized Courage: Mattia Fosci on Ethics, AI, and the Great Ad Tech Li
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29:04Welcome to The ADOTAT Show, where integrity meets insanity — and the only thing more dangerous than ad fraud is honesty. This week, Pesach Lattin sits down with Mattia Fosci, the lawyer-turned-activist-turned-ad-tech-CEO who’s been kicked out of Congress, nearly killed in a jungle, and somehow decided to take on the wildest beast of them all: progr…
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Ep. 103 Legacy Brands, Digital Futures: Brittany Scott on Brand Safety & AI in Advertising
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40:46In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in ad…
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The Case of the Missing Margins in Adtech, Advertising & Marketing. Graeme Blake of BluTui!
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28:17
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28:17In this episode of The ADOTAT Show, Pesach Lattin sits down with Graeme Blake, founder of BluTui, a platform built to save agencies from themselves. From indie agency trenches to building infrastructure for the idea-sellers, Graeme breaks down why most agencies are sitting on gold but too distracted by Slack chaos and “circle back” culture to notic…
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AI & Marketing: Search, Lies & Video Tapes with Simon Poulton
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26:05
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26:05Simon Poulton joins The ADOTAT Show for one of the smartest, funniest, and most brutally honest conversations about where marketing is headed — and why so many of us are in denial about it. In this episode, Simon takes us deep into the AI-driven search revolution, where users don’t really “search” anymore — they just ask questions and hope their al…
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Ep. 102 The Evolution of Advertising: Amy Lanzi on Strategy, Creators & Change
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37:16
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37:16In this engaging conversation, Amy Lanzi, CEO of Digitas North America, shares her unique journey from a finance major to a leader in the advertising industry. She discusses the evolution of client needs, the balance between creativity and data, and the impact of AI and synthetic audiences on marketing strategies. Amy also emphasizes the importance…
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AI, Adtech Chaos & The Future of Digital Advertising with David Cohen (IAB CEO)
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39:51Welcome to the Season 6 Premiere of The ADOTAT Show, where host Pesach Lattin kicks things off with a powerhouse guest — David Cohen, CEO of the Interactive Advertising Bureau (IAB) — for one of the most important conversations in adtech right now. Cohen sits down with Lattin to unpack how the IAB is navigating the AI revolution, the collapse of le…
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Ep. 101 The Reach Effect: Inside the Business of Smarter TV
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35:35By AdTechGod, The AdTech God
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Ep. 100 The Future of Ad Tech & Agencies: AI, Giving Back, Walled Gardens & People-First Innovation
1:16:12
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1:16:12In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next. Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and consolidation are reshaping digital advertising—and what th…
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Ep. 99 The CIO Perspective: Kelly Metz from Spark Foundry on AI, CTV, and Simplicity in Media
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31:04In this episode of the AdTechGod pod, host AdTechGod speaks with Kelly Metz, Chief Investment Officer at Spark Foundry. They discuss Kelly's career journey through the advertising and media landscape, the importance of relationships in the industry, and the diverse clientele at Spark Foundry. Kelly shares insights on the evolving role of a CIO, the…
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Unlocking the Overlooked 40% with John Piccone from Adform
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13:08In this episode of the AdTechGod Pod, host AdTechGod interviews John Piccone, the Regional President of Adform Americas. They discuss John's extensive background in the ad tech industry, the importance of addressing the overlooked 40% of audiences, and how Adform's independence and transparency set it apart in a competitive market. John shares insi…
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The Age of the Savvy Media Buyer (with Darrick Li)
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17:45Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter decision-making, Darrick highlights where advertisers need to be putting their attention. This episode a…
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Ep. 98 From Standards to Streaming: Hillary Slattery on Programmatic, Curation & AI
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34:22In this episode of the Ad Tech Godpod, host AdTechGod speaks with Hillary Slattery, Senior Director of Product Management at IAB Tech Lab. They discuss Hillary's career journey, the differences between IAB and IAB Tech Lab, the rise of programmatic advertising in CTV, challenges in transparency and data sharing, innovations in live event advertisin…
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The #AI #HR Apocalypse in #ADTECH. Naama Manova-Twito
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30:54🚨 Season Five Finale of The ADOTAT Show 🚨 We’re closing out Season Five with one of the most provocative conversations yet. Naama Manova-Twito returns to The ADOTAT Show—and this time, she’s not just talking about AI as a productivity hack. She’s showing us what happens when AI becomes a colleague. Yes, a colleague. With résumés, cover letters, Lin…
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Ep.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe Hirsch
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36:06Joe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of Ad…
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AI Is Frosting, Not Sprinkles: Kurt Donnell’s Sanity Guide to Adtech - ADTECH Gods, Adtech Dictionary
37:31
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37:31What happens when you walk away from adtech chaos for the so-called serenity of the yoga industry—only to discover the “founder as guru” cult is just as messy as programmatic? You come back stronger, sharper, and funnier. That’s exactly what Kurt Donnell, CEO of Freestar, did. In this episode of The ADOTAT Show, Pesach Lattin digs into Donnell’s jo…
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Ep. 96 Inside United Airlines’ Journey with Mike Petrella from Kinective Media
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34:46
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34:46In this conversation, Mike Petrella, Managing Director of Strategic Partnerships at Kinective Media by United Airlines, discusses his journey in the advertising and media industry, the establishment of Kinective Media, and its role in transforming traveler commerce. He highlights the importance of partnerships, customer choice, and the use of data …
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AI & ADTECH: Agentic AI platforms will reshape media planning, buying, and creative workflows
36:18
36:18
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36:18Welcome back to another episode of The ADOTAT Show, the most-watched podcast in adtech, marketing, and media. This week we’re joined by Rio Longacre, a voice in the industry who isn’t afraid to call out the fraud, the fear, and the fantasy dashboards that have defined digital advertising for far too long. We’re talking Agentic AI—not the buzzwordy …
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Finding Smarter CTV Audiences (with Peter Crofut)
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16:43In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched ad moments to creating emotionally resonant connections, Peter highlights the benefits of going beyond premium audiences by focusing on premium moments, …
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Ep. 95 Podcasting’s Next Wave: Growth, Metrics, and Monetization with Sharon Taylor
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35:46In this episode of the AdTechGod Pod, host AdTechGod speaks with Sharon Taylor, Chief Revenue Officer at Triton Digital, about podcasting and audio advertising. They discuss Sharon's journey into the audio space, the growth and trends of podcasting in different regions, and the role of Triton in monetizing podcasts. The conversation also touches on…
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The Untapped Power of Curation (with Filippo Gramigna)
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15:31Curation isn't just a buzzword—it's become a foundational piece of programmatic strategy. In this episode, Filippo Gramigna, co-CEO of Onetag, joins host Noor Naseer to break down what curation really means and the critical role it plays for buyers, sellers, and the entire programmatic ecosystem. He shares his perspective on how curation addresses …
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Ep. 94 First-Party Data, Retail Media, and Resilience with Elizabeth Donovan
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33:46In this episode of the AdTechGod pod, Elizabeth Donovan, SVP Global Head of Commerce and Retail Media Networks at Kinesso/Acxiom/IPG , shares her journey into the retail media space, discussing her experiences at Marriott Media Networks and AccuWeather. She emphasizes the importance of first-party data, the transformation in retail media, and the c…
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Building Better Online Communities for Users—and Advertisers (with Jim Daily)
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17:53
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17:53How can publishers reclaim online conversations from walled gardens and build thriving, brand-owned communities—while attracting advertisers and users alike? Jim Daily, CEO of OpenWeb, joins host Noor Naseer to discuss why moderation remains essential to fostering safe, productive dialogue for both consumers and advertisers. From tackling toxic com…
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Programmatic Clicks Are Trash, Attention Is Currency -- Anders Lithner of Brand Metrics Tells the Truth
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27:14Advertising has always loved its own lies—clicks that pretend to be insight, dashboards that look like truth, and “engagement” that usually just means someone fat-fingered a banner while trying to close Candy Crush. In this episode of The ADOTAT Show, I sit down with Anders Lithner, CEO of Brand Metrics, to dismantle the entire circus. Anders is Sw…
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How AI Is Transforming Creative Effectiveness (with Ian Forrester)
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17:03In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today's high-volume ad world. Ian explains how AI-powered creative data can measure attention, emotion, and memory at scale, helping brands quickly identify what works and lin…
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Ep. 93 The Future of Audio is Now with Ari Stein from SiriusXM
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28:30In this conversation, Ari Stein, Senior Director of Programmatic Sales at SiriusXM Media, shares insights into the evolution of audio streaming, the growth of podcasting, and the changing landscape of audio advertising. He discusses his journey in the audio industry, the importance of company culture, and the future of audio in relation to AI. Ari …
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From Comic-Con to CPMs: Jeremy Steinberg of Fandom
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36:54From Comic-Con to CPMs: How Fandom Turned Pop Culture into the Ultimate Marketing Engine Most brands trying to “connect with Gen Z” are basically fumbling around in the dark with a 1998 marketing playbook. They’re chasing trends after they’ve cooled, leaning on outdated audience buckets, and confusing “moviegoers” or “gamers” with actual insight. T…
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