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Ep. 90 Retail Rules Everything Around Me: Edina Kalamperovic from Epsilon Talks Shop

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Manage episode 497126337 series 3507114
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways

  • Edina's journey into advertising was influenced by her creative background and desire for impact.
  • Understanding the psychology of consumers is crucial in advertising.
  • Clients are increasingly focusing on customer-centric strategies and data utilization.
  • Personalization is key to effective marketing campaigns.
  • Loyalty should be viewed as a mindset rather than a program.
  • Retail media presents new opportunities for brands to connect with consumers.
  • Measurement and understanding of data are critical for driving business outcomes.
  • The retail landscape is evolving, requiring brands to adapt to consumer preferences.
  • In-store experiences can significantly enhance customer loyalty.
  • Brands that understand their customers will succeed in a competitive market.

Chapters

00:00 Introduction to AdTech and Edina's Journey

08:20 The Evolution of Client Relationships and Data Utilization

15:39 Retail Media and the Future of Commerce

20:28 Personal Brand Loyalty and Consumer Experience

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

133 episodes

Artwork
iconShare
 
Manage episode 497126337 series 3507114
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways

  • Edina's journey into advertising was influenced by her creative background and desire for impact.
  • Understanding the psychology of consumers is crucial in advertising.
  • Clients are increasingly focusing on customer-centric strategies and data utilization.
  • Personalization is key to effective marketing campaigns.
  • Loyalty should be viewed as a mindset rather than a program.
  • Retail media presents new opportunities for brands to connect with consumers.
  • Measurement and understanding of data are critical for driving business outcomes.
  • The retail landscape is evolving, requiring brands to adapt to consumer preferences.
  • In-store experiences can significantly enhance customer loyalty.
  • Brands that understand their customers will succeed in a competitive market.

Chapters

00:00 Introduction to AdTech and Edina's Journey

08:20 The Evolution of Client Relationships and Data Utilization

15:39 Retail Media and the Future of Commerce

20:28 Personal Brand Loyalty and Consumer Experience

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

133 episodes

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