AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market.

Takeaways

• Bob Regular has 30 years of experience in digital media.
• The ad tech industry is characterized by constant change.
• Entrepreneurship requires a passion for chaos and problem-solving.
• Building direct relationships with publishers is crucial for success.
• Transparency in advertising is increasingly important.
• The business of arbitrage in ad tech has diminished.
• AI is set to transform workflows and creative processes in advertising.
• InfoLinks focuses on creating unique ad units for better performance.
• Publishers are facing significant challenges in monetization.
• The future of ad tech will involve adapting to new consumer behaviors.

Chapters

00:00 Introduction to AdTech and Entrepreneurship

03:00 Bob Regular's Journey in Digital Media

05:47 The Evolution of Ad Networks

12:09 Building InfoLinks: A New Approach

18:02 The Importance of Direct Relationships in AdTech

23:49 Transparency and the Future of Advertising

30:02 Looking Ahead: Trends in AdTech

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