198: 7 Steps to Turn Your Product Business Into a Subscription in 90 Days

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

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In this episode of the Launch Your Box Podcast, I’m walking you through the 7-step roadmap to turn your product-based business into a subscription in 90 days or less. These are the same steps I used when I launched my first subscription. And the same steps I teach inside Launch Your Box.

Step 1: Simplify Your Subscription Box Tech

You need:

A way to sell online
A way to collect recurring payments

That’s it.

Step 2: Choose What Goes in Your Subscription Box

Start with what your customers already love. What are your top 3-4 best-selling items or categories? Those best sellers are the perfect foundation for your subscription. Think scalable, repeatable, and easy to ship.

Always ask yourself: Can I source this monthly? Will it ship well? Does it deliver high perceived value?

Step 3: Price It Before You Plan It

Don’t plan your box and then figure out what to charge. Instead, set your price first, then curate around that number.

Use your average order value as a guide. Keep an eye on your profit every step of the way.

Step 4: Map Out 6 Months of Boxes

Want to feel ahead in your business? Plan six months of boxes now.

You don’t need every detail figured out. Just sketch out your themes or categories using customer behavior patterns and seasonal trends.

For help doing this in just one hour, take my FREE 6 in 60 Workshop.

Step 5: Choose (and Commit to) Your Subscription Box Launch Date

Mark your launch date on the calendar. Ideally, 45–60 days out. That becomes your anchor point. It tells you when to:

Finalize tech
Order product
Build your waitlist
Start marketing

Tell someone your date. Accountability works.

Step 6: Build a Waitlist + Create Launch Momentum

Your waitlist isn’t just a place to collect emails. It’s your launch engine.

Build a simple opt-in page that shares:

Who your box is for
What’s inside
Why it’s special

Then nurture that list with weekly updates. Even a small waitlist can convert like crazy when you keep them engaged.

Step 7: Prep, Test, and Launch

Test your tech. Write your emails. Plan your social content. Then go LIVE and get that first box out into the world.

Take Action

You already have a business. You already have customers. Now it’s time to turn that into a recurring revenue stream you can count on.

You’ve got the plan. Now go launch the dang thing.

Want to turn your product business into recurring revenue? This episode gives you the action plan. Start listening now.

Join me in all the places:

Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

246 episodes