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Content provided by R. Trace Blackmore, CWT, LEED AP: Water Treatment Enthusiast, Trainer and Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by R. Trace Blackmore, CWT, LEED AP: Water Treatment Enthusiast, Trainer and Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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420 Tapping Into Tech: How Ben Frieders Uses AI to Elevate Water Treatment Marketing

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Manage episode 483047165 series 2479326
Content provided by R. Trace Blackmore, CWT, LEED AP: Water Treatment Enthusiast, Trainer and Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by R. Trace Blackmore, CWT, LEED AP: Water Treatment Enthusiast, Trainer and Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"Continue to learn something new every day."

What happens when a Navy-trained water chemistry expert dives into AI-powered marketing? You get Ben Frieders—Marketing and Business Development Manager at ChemREADY—who's turning the tide on how water treatment professionals use tech.

Whether you're still skeptical of AI or already exploring tools like ChatGPT, this episode offers a masterclass in practical, professional applications tailored for the water treatment world.

From the Navy to Water Treatment: Ben's Story

Ben Frieders shares his journey from operating nuclear submarines to leading marketing at ChemREADY. His technical background in water chemistry uniquely shaped how he approaches strategy, and service.

The Power of Rising Tide Mastermind

Ben explains how a peer group like Rising Tide transformed his professional growth—giving him weekly accountability, mentorship, and a place to talk shop without explanation.

AI in Action: Real Tools, Real Impact

Ben discusses how ChemREADY uses:

  • ChatGPT for blog and email creation
  • Sora to generate custom videos
  • 11 Labs to automate audio narration
  • And more, all while respecting quality control and intellectual property

Prompt Engineering Tips from a Pro

Ben offers his personal playbook for building effective prompts—from defining identity and goals to making AI ask you the right questions. He even shares how to make AI generate its own prompt for best results.

AI for Technical Data Analysis

Learn how Ben's team uploads water treatment reports into ChatGPT to uncover trends, troubleshoot issues, and build insight-driven recommendations for clients.

Balancing Trust and Tech

Ben emphasizes that AI is just a tool—not a replacement for professionals. He shares how he uses AI to amplify strategy, not replace human judgment.

AI isn't a shortcut—it's a skill. Whether you're in sales, marketing, service, or strategy, learning how to prompt and guide AI tools will set you apart in the water treatment industry.

Curious how your peers are using AI? Share your go-to tools and discoveries with us on LinkedIn. And if you haven't yet, sign up for our newsletter to get bonus content and tools that go beyond the episode.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

01:51 – Trace Blackmore shares insights on building client relationships, the value of communication, and recognizing your role in the water treatment industry

07:02 – Water You Know with James McDonald

08:26 – Upcoming Events for Water Treatment Professionals

09:01 – Interview with Ben Frieders, Marketing and Business Development Manager at ChemREADY

20:40 – How ChemREADY uses AI tools in Marketing

37:17 – Using AI in Technical Operations – data interpretation and client analysis

Quotes

"AI is still just a tool. It's not the end all be all—you still need to continually modify the output."

"Once you learn how to talk to AI, it becomes more of your friend and not your enemy."

"The more details the better. Precision of language gives you the first best chance to get the output you want."

"Start slow, experience the models, and see how AI is going to work best for you."

Connect with Ben Frieders

Phone: (317) 719-1452

Email: [email protected]

Website: https://www.getchemready.com/

LinkedIn: https://www.linkedin.com/in/benjaminfrieders/

https://www.linkedin.com/company/getchemready/

Click HERE to download Episode's Discussion Guide

Guest Resources Mentioned

I said this, You Heard That by Kathleen Edelman

A Grown-Up's Guide To Kids' Wiring by Kathleen Edelman

Sora (Open Ai)

Scaling UP! H2O Resources Mentioned

Scaling UP! H2O Academy video courses

Scaling UP! H2O's Newsletter Sign Up

Submit a Show Idea

The Rising Tide Mastermind

The Hang

Never Split the Difference: Negotiating as if Your Life Depended on It

402 Game Changing AI Tools: Matt Montellione's Insights

Water You Know with James McDonald

Question: What do you call the device commonly used to measure the percentage of salt in a softener brine solution?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

  continue reading

469 episodes

Artwork
iconShare
 
Manage episode 483047165 series 2479326
Content provided by R. Trace Blackmore, CWT, LEED AP: Water Treatment Enthusiast, Trainer and Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by R. Trace Blackmore, CWT, LEED AP: Water Treatment Enthusiast, Trainer and Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

"Continue to learn something new every day."

What happens when a Navy-trained water chemistry expert dives into AI-powered marketing? You get Ben Frieders—Marketing and Business Development Manager at ChemREADY—who's turning the tide on how water treatment professionals use tech.

Whether you're still skeptical of AI or already exploring tools like ChatGPT, this episode offers a masterclass in practical, professional applications tailored for the water treatment world.

From the Navy to Water Treatment: Ben's Story

Ben Frieders shares his journey from operating nuclear submarines to leading marketing at ChemREADY. His technical background in water chemistry uniquely shaped how he approaches strategy, and service.

The Power of Rising Tide Mastermind

Ben explains how a peer group like Rising Tide transformed his professional growth—giving him weekly accountability, mentorship, and a place to talk shop without explanation.

AI in Action: Real Tools, Real Impact

Ben discusses how ChemREADY uses:

  • ChatGPT for blog and email creation
  • Sora to generate custom videos
  • 11 Labs to automate audio narration
  • And more, all while respecting quality control and intellectual property

Prompt Engineering Tips from a Pro

Ben offers his personal playbook for building effective prompts—from defining identity and goals to making AI ask you the right questions. He even shares how to make AI generate its own prompt for best results.

AI for Technical Data Analysis

Learn how Ben's team uploads water treatment reports into ChatGPT to uncover trends, troubleshoot issues, and build insight-driven recommendations for clients.

Balancing Trust and Tech

Ben emphasizes that AI is just a tool—not a replacement for professionals. He shares how he uses AI to amplify strategy, not replace human judgment.

AI isn't a shortcut—it's a skill. Whether you're in sales, marketing, service, or strategy, learning how to prompt and guide AI tools will set you apart in the water treatment industry.

Curious how your peers are using AI? Share your go-to tools and discoveries with us on LinkedIn. And if you haven't yet, sign up for our newsletter to get bonus content and tools that go beyond the episode.

Stay engaged, keep learning, and continue scaling up your knowledge!

Timestamps

01:51 – Trace Blackmore shares insights on building client relationships, the value of communication, and recognizing your role in the water treatment industry

07:02 – Water You Know with James McDonald

08:26 – Upcoming Events for Water Treatment Professionals

09:01 – Interview with Ben Frieders, Marketing and Business Development Manager at ChemREADY

20:40 – How ChemREADY uses AI tools in Marketing

37:17 – Using AI in Technical Operations – data interpretation and client analysis

Quotes

"AI is still just a tool. It's not the end all be all—you still need to continually modify the output."

"Once you learn how to talk to AI, it becomes more of your friend and not your enemy."

"The more details the better. Precision of language gives you the first best chance to get the output you want."

"Start slow, experience the models, and see how AI is going to work best for you."

Connect with Ben Frieders

Phone: (317) 719-1452

Email: [email protected]

Website: https://www.getchemready.com/

LinkedIn: https://www.linkedin.com/in/benjaminfrieders/

https://www.linkedin.com/company/getchemready/

Click HERE to download Episode's Discussion Guide

Guest Resources Mentioned

I said this, You Heard That by Kathleen Edelman

A Grown-Up's Guide To Kids' Wiring by Kathleen Edelman

Sora (Open Ai)

Scaling UP! H2O Resources Mentioned

Scaling UP! H2O Academy video courses

Scaling UP! H2O's Newsletter Sign Up

Submit a Show Idea

The Rising Tide Mastermind

The Hang

Never Split the Difference: Negotiating as if Your Life Depended on It

402 Game Changing AI Tools: Matt Montellione's Insights

Water You Know with James McDonald

Question: What do you call the device commonly used to measure the percentage of salt in a softener brine solution?

2025 Events for Water Professionals

Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.

  continue reading

469 episodes

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