"When everything is a priority, nothing is a priority."

This is a simple truth that defines modern B2B CMO leadership challenges. With so much to do, scale, align, and optimize, B2B CMOs can quickly be overwhelmed on all sides. This puts the whole team at risk, leading to further confusion around priorities and communication breakdowns across roles that should be aligned.

In this episode of the Real Talk, Real Results, Kathryn Hilton, CMO of AbsenceSoft, joins host Rita Matuzic to share how she approaches these challenges head-on with modern B2B CMO strategies. With a career spanning B2B, B2C, B2G, general management, and agency work, Kathryn offers a uniquely comprehensive perspective in her role as a marketing leader.

She shares how she leads, not just with seasoned marketing expertise, but also diplomacy, operational clarity, and the ability to adapt quickly to change, especially in the age of fast-moving AI experimentation and adoption. Stay tuned to learn what alignment should look like between CEOs and CFOs, how to scale efficiently, and why prioritization can (and should) be simpler than we sometimes make it.

Watch the latest episode to learn:

• How to frame marketing as an investment
• How to practically use AI in B2B marketing teams today
• The growing overlap between marketing, growth, and revenue leadership
• The art of scaling B2B marketing teams without burning them out
• The importance of alignment with CEOs, founders, and CFOs
• Why brand is never separate from performance in B2B marketing
• Lessons on the art of saying “yes, but” to prevent overload and burnout

This episode is a must-listen for anyone seeking to refine their modern B2B CMO, focusing on cross-functional alignment, AI adoption, and clarity in marketing teams and systems. If you want to learn how to scale smarter and lead modern B2B CMO strategies with confidence, check out the full episode today.