An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
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Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms ...
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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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Welcome to 'The Paid Media Playbook,' your ultimate guide to navigating the ever-evolving digital marketing landscape. We unpack the secrets of successful online advertising campaigns, deconstruct the best strategies across various channels, and chat with industry experts who are at the forefront of paid media innovation. From Google Ads and Facebook Marketing to programmatic buying and influencer partnerships, we explore it all. Whether you're a budding entrepreneur, a seasoned marketing pr ...
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
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Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.
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Digital Marketing agency specalising in digital advertising, ecommerce and lead generation on Google, Facebook, Instagram, TikTok and all forms of programmatic advertising.
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Untold Italy is a travel podcast full of practical tips and advice to help you plan your trip to Italy. Travel expert Katy Clarke interviews special guests and answers your questions to help you plan and uncover your own, as yet untold adventures in Italy. On our show we share highlights of the major destinations, off the beaten path secrets, best ways to get around, favorite food spots, cultural insights and much more. You’ll learn how to plan your Italy itinerary to include the places and ...
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WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
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Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong. If you're in the world of marketing, learn tips and tricks ...
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The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way. Hosted on Acast. See acast.com/privacy for more information.
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Host Tim Barsness dishes on the latest developments within the advertising realm. Tune into the fjorgecast to receive insider tips and advice from experts within the advertising industry. Fjorgecast is your first stop in hearing about the unique opportunities and challenges advertisers face today.
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The first podcast (that I could find) to really dig into the technical side of "ad tech". An extension of the popular blog 'What Happens In Adops' will make a point of calling out the BS of our industry while trying to learn a thing or two along the way.
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The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers. We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don't know, just wow), Native Advertising, Push Advertising. New episodes posted weekly. Two incredible hosts. Roc ...
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Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabl ...
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“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
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Dedicated to educating and informing small business owners and marketers to grow their businesses using digital marketing.
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The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
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Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.
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A Podcast dedicated to discussing the details of online advertising and how to make it easier!
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"Power of Podcasts, the only podcast advertising event in the Middle East, presents 'Perspective from the inside'. A podcast that recaps key insights and ideas discussed at the Power of Podcasts 2024 event. Host Lara Varlamova sits with speakers from the event, from the world of advertising, leadership, and creators, to get their perspective on the power of podcast advertising and how they see the media playing an impactful role in marketing plans. Power of Podcasts is an annual event by Nex ...
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Join Nadia Koski, a digital media industry leader and creator, in authentic and empowering - also occasionally hilarious - conversations on Women Lead. Women Lead is a podcast dedicated to the important leadership topics, challenges, and achievements that professionals, particularly women, experience in the workplace. Through in-depth discussions with guests, Nadia explores what it takes to build your career, lead with empathy, and help the next generation of young leaders rise to take the r ...
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Welcome to Subodha, where amazing things happen.
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The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice.Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
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Join the Data-Dynamix Crew as they break down smart ways to use data to leverage and grow your digital ads strategy.
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Serge and Shelley share their expertise and opinions from a collective 40+ years in the recruitment profession. The podcast is all things recruitment - from the latest trends, industry news, technology, helpful tips and interviews with some of the biggest globally recognized names in the recruitment industry
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Our marketing lecturer Jessy is hosting #MarketingTalks , a new series of podcasts, that we are launching at the Suliman S. Olayan School of Business (OSB)|AUB. During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel https: ...
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Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.
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Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
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Startups Transformed is a bi-weekly podcast that explores how tech startups have climbed their way to success. Host and Altitude Accelerator board member Patrick McGuire interviews entrepreneurs and business leaders on lessons learned so that you can get a head start on your next big idea. Scale your tech startup to new heights with Altitude Accelerator at https://hubs.ly/H0-ytzm0.
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The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ. ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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Join the Trends Podcast where we explore cool new business ideas and the latest in tech like AI and Crypto. We're your smart friends doing the homework for you. Get the info you need without spending hours on research. You’re in great company with 63,000+ founders who are also finding new opportunities. Press play and let's see what's trending!
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Ad Tech Today features conversations about the subjects that matter most to app publishers, developers, demand partners, and advertisers. This podcast is produced by Smaato. Smaato’s digital ad tech platform is a completely omnichannel, self-serve monetization solution and ad server. Our controls make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around ...
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Do you want to fulfill your true marketing potential? In “B2B Marketing and More With Pam Didner,” you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
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The Outcomes Era Is Dead. Long Live The Quality Era
53:25
53:25
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53:25Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.…
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Using Stories and Music to Explore the American Dream and Drive Activism with Jennifer Appel
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23:46
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23:46Jennifer Appel, filmmaker, teacher, and activist, joins Deepak Puri, CEO of The Democracy Labs, to discuss the American Dream and the need to provide a more complete and accurate portrayal of the American experience. Jennifer uses storytelling, music, and visuals to give voice to diverse perspectives, including those of Indigenous people and vetera…
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This week, Mark and Lorraine discuss generational marketing and why it might be a bad track for marketers to take. Tune in to learn about the implications of advertising based on generalities, what happens when you target too broad of an audience, and how to effectively expand your core audience. The positioning duo also shares their thoughts on Li…
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270. Exploring Sicily: Adventures by car, train and boat!
49:25
49:25
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49:25Sicily on your mind? If it's not, perhaps it should be. Hear the travel stories of exploring this wonderful island from our guest Brie, who listened to her heart and headed to Sicily for countless adventures on land and by sea. Read the full episode show notes here > untolditaly.com/270 NEW! - the Untold Italy app - DOWNLOAD FOR iOS • DOWNLOAD FOR …
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The Power of Protests with Shasti Conrad Washington State Democratic Party
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24:55
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24:55Shasti Conrad is the Chair of the Washington State Democratic Party and Associate Chair of the Democratic National Committee. Her involvement in political organizing and activism taught her that campaigns must focus on economic messages to build coalitions that cut across partisan lines. This year, before the 2026 mid-terms, there is an opportunity…
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In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit. Gusts You’ll Hear From: Annie Pemberton, Wayfair Zack Gordon, Vistar Media Aman Avandi, Ministry of Supply Julien Sautot, Vistar Media Seth Larsen, C…
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The Ad Tech Verdict On Google And Third-Party Cookies
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35:45Google’s SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn’t going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.
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Building and Maintaining Relationships with Voters with Zach Adams VDX.tv
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26:04
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26:04Zach Adams, Senior Specialist in Client Partnerships for Politics and Public Affairs at VDX.tv, discusses the evolving landscape of political campaigns and the importance of ongoing engagement with voters beyond election day. Candidates and campaigns often fail to maintain relationships with voters, except for requests for contributions. Data analy…
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How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds
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38:12Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going haywire, seeing Temu ads pulled from the US market and AI solutions making a bid to replace human agency services.
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Building Brands & Creative Economies with Olivia Neal Howell, Founder of TONE
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23:53
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23:53In this episode of The Paid Media Playbook, hosts Laura and Lisa are joined by Olivia Neal Howell, founder of TONE, a talent agency and design studio focused on interdisciplinary creatives. Olivia shares her journey from fashion design at Abercrombie & Fitch and Eddie Bauer to launching her own agency, where she helps artists, musicians, marketers,…
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Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.
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Leadership Lessons and Alpine 'Real Talk' with Alma Lipa & Carolin Kunert
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1:05:44In this special double-feature episode recorded amidst the alpine buzz in Lech Zürs, Austria, during The Digital Distillery: Mountain Edition and HORIZONT Snowmasters, host Nadia Koski sits down in the cozy Hotel Platinhoff for some fireside chats with two trailblazing women shaping innovation and leadership across industries. You'll learn about: b…
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Straight Talk With Mediaocean CEO Bill Wise
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51:43In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.…
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Understand Adtech Like a Pro (with Shiv Gupta)
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42:48In the fast-evolving world of programmatic media and adtech, staying informed is key to advertising success. In this episode, U of Digital Founder Shiv Gupta joins host Noor Naseer to discuss how advertisers need sources of credible information to build sound adtech perspective. Gupta explores how education can help advertisers adapt to rapid indus…
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The Power of Audience Narratives – Francesco D’Orazio – Pulsar
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27:45Francesco D’Orazio, founder of audience intelligence platform Pulsar, joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and ho…
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AI is on the rise and Mark and Lorraine are here to discuss it all! Learn how AI is affecting the customer experience, how advertisers should be thinking about the growth of AI in businesses, and what the future with AI could look like. Join Mark and Lorraine this week to see how Meta, Amazon, and Netflix have incorporated AI into their customer ex…
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How AI and Data are Reshaping Political Campaigns with Michael Cohen the Cohen Research Group
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25:30Michael D. Cohen is the CEO of the Cohen Research Group, a political public affairs and corporate research firm, and the author of Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections. He has written a new chapter for this well-received book that focuses on the power of AI and opportunities to apply i…
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269. Extended stay in Italy? Tips for a Working Vacation
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42:08Ever wondered how you could take an extended trip to Italy and explore on your own terms? Our guests Kristen and Jason came up with a plan to do exactly that. Lucky for us they're sharing their tips and tricks for managing a working vacation in our beloved Italia! Read the full episode show notes here > untolditaly.com/269 NEW! - the Untold Italy a…
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Riffing On Tariff Tiffs And Risks As Uncertainty Reigns
37:07
37:07
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37:07The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.
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Billy Long - EVP of the Out of Home practice, Publicis
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49:58
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49:58In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth. Podcast Breakdown: 00:00 - 07:00 Introduction: Louisville Roots & Entering OOH 07:01 - 14:00…
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AI Isn’t Something To Fear – Or Rush Into
52:03
52:03
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52:03AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.
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Southwest Airlines and The Low-Price Position
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36:41Fasten your seatbelts and prepare for takeoff as Mark and Lorraine fly into recent news from Southwest Airlines. The brand that once owned the low-price position seems to be flying further and further away from its low-cost roots. The positioning duo also discusses long-form video advertising as they dive into the new Apple AirPods 4 ad. Join Mark …
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268. Lake Bolsena: Nature, history, and tradition
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43:46Italy is home to many famous lakes but today we're visiting the quieter shores of Lake Bolsena in Lazio. This is definitely untold territory where you’ll find countless small villages, castles, deep volcanic lakes and stories for the ages. Our guest, local guide Elena, shares her beautiful region nestled between Rome and Florence Read the full epis…
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What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.
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The New Era of Allyship with Gerry D’Angelo
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44:58In this episode of Women Lead, Nadia Koski sits down with Gerry D'Angelo, Advisory Board Member and Senior Advisor at McKinsey & Company, to explore the evolving landscape of leadership and the importance of empathy, inclusivity, and mentorship in today's workplace. Gerry shares insights from his extensive experience in global companies, highlighti…
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Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated
31:37
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31:37In the next episode of our marketing professionals series, Gurmeet Dhaliwal, Head of Corporate Marketing and Investor Relations at Diodes Incorporated, shares his journey from engineering to marketing, and Diodes' approach to enhancing brand awareness, generating demand, and building strong customer relationships. He offers valuable insights on how…
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In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive. Podcast Breakdown 00…
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‘Real-Time Creativity,’ With Brandtech CEO David Jones
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1:01:16To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. “Every single facet of marketing can be done better, faster and cheaper using technology and AI,” Jones says. “I’d rather have a fast, efficient machine than a slow, grumpy creative with a big ego.” Tune in for more zingers.…
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Take Italy with you wherever you go! Today we're announcing the Untold Italy app, your Italy travel companion we've been working on for months (but in reality many years). Katy explains what the app is all about and what you'll love inside - including the ability to filter podcast topics! The app is FREE to download and check out our Milan guide an…
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In The Room Where (The Ad Auction) Happens
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28:56
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28:56After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a baseline?
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E089 - Leveraging Programmatic Advertising with Jessica Chase
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33:00
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33:00Programmatic advertising isn’t just for the deep-pocketed brands anymore. What was once an exclusive space for large-scale advertisers has become far more accessible, opening the door for small businesses to tap into sophisticated ad strategies without breaking the bank. Lower entry costs and smarter targeting tools have leveled the playing field—a…
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As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.
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The Evolution of PR – James McCann – Everhaze
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26:31James McCann, CEO of Everhaze, an all-in-one PR platform, shares insights into the challenges PR professionals face today, particularly in proving ROI and managing media relations in a digital world. He discusses how Everhaze aims to transform PR into actionable business intelligence, helping brands and agencies demonstrate the true value of their …
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Programmatic Advertising (feat. Alyssa Laubacher and Lauren Moses)
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30:09Programmatic advertising is changing the game for digital marketers! This week, Mark is joined by the media and digital marketing duo, Alyssa Laubacher and Lauren Moses, to discuss what programmatic advertising is, how it works, and why it can be a beneficial tool for marketers. Join Mark, Alyssa, and Lauren for 30-ish as they discuss all things ma…
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Let's go deep into untold territory to the beautiful Murgia region in Puglia. Nestled between Bari and Matera, this is a land of deep historical significance, ancient grains and plants and resilient culture. Oh and they filmed some James Bond scenes there too. Another Italian secret to add to your list! Read the full episode show notes here > untol…
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How a Healthcare Advocate is Changing Access to Clinical Trials Robert Maxwell ClinConnect
24:50
24:50
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24:50Robert Maxwell, Founder of ClinConnect, focuses on improving access to information about clinical trials and simplifying the path patients, doctors, and caregivers need to go through to find potentially life-saving trials. This clinical trial data is drawn directly from the clinicaltrials.gov database. The ClinConnect solution is updated more accur…
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M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath
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35:14
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35:14Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
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Nick Ortega - Head of DOOH, StackAdapt
1:02:00
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1:02:00In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.…
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The Power of Mindset: Women in Tech & Cybersecurity with Cristina Pitarch
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52:03
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52:03In this conversation, host Nadia Koski chats with Cristina Pitarch, General Manager EMEA, Google Cloud Security. Cristina shares her unconventional career journey from law to tech, emphasizing the importance of embracing opportunities and overcoming challenges. She discusses her experiences in a technical role at Google, the significance of mindset…
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