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From Noise to News: What Journalists Wish Marketers Knew
Manage episode 494752889 series 3669736
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What does it take to earn media attention today? In this episode of Prose + Comms, we unpack what makes something newsworthy, why so many brand stories fall flat, and how marketers can better connect with journalists. To help us separate noise from news, we’re joined by Dave Haynes of Sixteen:Nine, a veteran journalist who’s seen (and ignored) more pitches than most. He’s here to share what lands, what fails, and what he never wants to see in a press release again.
To hear more from Dave, you can find him on LinkedIn and check out sixteen-nine.net.
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