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35 - How to PE Takeover-Proof Your Channel Program - David Sherman

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Manage episode 425395099 series 3408435
Content provided by Magentrix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Magentrix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Let us know what you think of the podcast.

How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program?

Sometimes, channel partner programs get the axe when a PE firm takes over.

In today’s episode, we’ll:

  • explore this issue,
  • investigate the underlying reasons,
  • and discuss strategies to protect your channel program from being eliminated during a PE takeover.

Chapter markers:
(01:02) Guest Intro: David Sherman
(04:09) How a PE firm’s takeover typically impacts a company's channel partner program
(07:42) Common reasons investment firms cancel or restructure a partner program
(08:47) Performance metrics evaluated by private equity firms
(09:40) What metrics should PEs really be analyzing?
(12:09) How important is it for private equity to enhance the partner program
(14:26) Potential risks of canceling a channel program could bring to customer relationships?
(15:58) PEs that keep the partner program post-takeover - maintenance strategy for them?
(17:11) Most important aspects of partner management to you that can help a channel chief prove out the channel program to the PE
(22:11) What can typically go wrong with channel program with M&A as opposed to private equity takeover

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

  continue reading

Chapters

1. 35 - How to PE Takeover-Proof Your Channel Program - David Sherman (00:00:00)

2. Guest Intro: David Sherman (00:01:02)

3. How a PE firm’s takeover typically impacts a company's channel partner program (00:04:09)

4. Common reasons investment firms cancel or restructure a partner program (00:07:42)

5. Performance metrics evaluated by private equity firms (00:08:47)

6. What metrics should PEs really be analyzing? (00:09:40)

7. How important is it for private equity to enhance the partner program (00:12:09)

8. Potential risks of canceling a channel program could bring to customer relationships? (00:14:26)

9. PEs that keep the partner program post-takeover - maintenance strategy for them? (00:15:58)

10. Most important aspects of partner management to you that can help a channel chief prove out the channel program to the PE (00:17:11)

11. What can typically go wrong with channel program with M&A as opposed to private equity takeover (00:22:11)

37 episodes

Artwork
iconShare
 
Manage episode 425395099 series 3408435
Content provided by Magentrix. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Magentrix or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Let us know what you think of the podcast.

How does a private equity firm’s takeover typically impact a company's strategic direction and how can it affect their channel partner program?

Sometimes, channel partner programs get the axe when a PE firm takes over.

In today’s episode, we’ll:

  • explore this issue,
  • investigate the underlying reasons,
  • and discuss strategies to protect your channel program from being eliminated during a PE takeover.

Chapter markers:
(01:02) Guest Intro: David Sherman
(04:09) How a PE firm’s takeover typically impacts a company's channel partner program
(07:42) Common reasons investment firms cancel or restructure a partner program
(08:47) Performance metrics evaluated by private equity firms
(09:40) What metrics should PEs really be analyzing?
(12:09) How important is it for private equity to enhance the partner program
(14:26) Potential risks of canceling a channel program could bring to customer relationships?
(15:58) PEs that keep the partner program post-takeover - maintenance strategy for them?
(17:11) Most important aspects of partner management to you that can help a channel chief prove out the channel program to the PE
(22:11) What can typically go wrong with channel program with M&A as opposed to private equity takeover

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
______
Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

  continue reading

Chapters

1. 35 - How to PE Takeover-Proof Your Channel Program - David Sherman (00:00:00)

2. Guest Intro: David Sherman (00:01:02)

3. How a PE firm’s takeover typically impacts a company's channel partner program (00:04:09)

4. Common reasons investment firms cancel or restructure a partner program (00:07:42)

5. Performance metrics evaluated by private equity firms (00:08:47)

6. What metrics should PEs really be analyzing? (00:09:40)

7. How important is it for private equity to enhance the partner program (00:12:09)

8. Potential risks of canceling a channel program could bring to customer relationships? (00:14:26)

9. PEs that keep the partner program post-takeover - maintenance strategy for them? (00:15:58)

10. Most important aspects of partner management to you that can help a channel chief prove out the channel program to the PE (00:17:11)

11. What can typically go wrong with channel program with M&A as opposed to private equity takeover (00:22:11)

37 episodes

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