The fourth episode of the Outfoxed podcast by Hunter.io features Mattias Liivak, cofounder of ProcessPlot. He’s also a seasoned marketing and PR professional with over a decade in the IT industry.

After spending 10 years at mobile payments company Fortumo through its acquisition, Mattias took the entrepreneurial leap to build ProcessPlot — a change management platform that transforms how organizations communicate and implement internal changes.

Mattias shares the reality of pivoting when your first product doesn't resonate, why cold outreach beats warm introductions for real validation, and how he learned to embrace selling despite being an introvert. His story is packed with insights for reluctant founders, first-time salespeople, and anyone building solutions for organizational change management.

This episode delivers actionable frameworks for introverted founders and reluctant sellers. It’s filled with systematic approaches, honest pivots, and tactical advice from someone who's learning to validate ideas the hard way.

Podcast Episode Highlights:

• Why you need to love your product but put it away to get honest feedback
• The power of cold outreach for validating ideas vs. relying on your network
• How to identify intent signals without expensive tools
• Building sustainable work-life balance while grinding through startup challenges
• Why change communication is broken in most organizations (and how to fix it)

About Mattias Liivak
Mattias Liivak is the co-founder and Head of Marketing & Growth at ProcessPlot, a startup that helps companies reinforce workplace learning and prove the ROI of training. He is a seasoned marketing and business development leader with over 15 years of experience in the tech industry.

Learn more about Mattias and his work via:

• https://www.linkedin.com/in/mattias-liivak-16b9511b
• https://www.processplot.com

Credits:

Podcast theme music by Transistor.fm.