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Precision at Scale: How to Maximize Demand Generation ROI with Clemens Deimann

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Manage episode 465276995 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text us your thoughts on the episode or the show!

What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting task of meeting ever-increasing targets and how running ad hoc campaigns without thorough analysis can strain marketing teams and lead to incomplete data-driven decisions.
Clemens dives deep into the transformative role of predictive analytics and AI in marketing. He challenges traditional models like the MQL to SAIL to pipeline approach, which can flatten conversion rates when not integrated with a broader revenue operations strategy. By encouraging collaboration across teams and employing predictive analytics, marketing professionals can unlock significant improvements in campaign performance and sales funnels. Clemens illustrates this with a compelling case study from Cisco, showing how AI-driven insights can elevate sales team performance and foster better decision-making.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

  continue reading

Chapters

1. Marketing Operations and Data-Driven Decisions (00:00:00)

2. Leveraging Predictive Analytics for Marketing (00:13:37)

3. Personalization and Scalability in Marketing (00:27:35)

4. Enhancing Marketing Operations With AI (00:34:48)

5. Accelerating Careers With Data Insights (00:44:27)

217 episodes

Artwork
iconShare
 
Manage episode 465276995 series 2986848
Content provided by MarketingOps.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MarketingOps.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Text us your thoughts on the episode or the show!

What if your marketing strategy could be supercharged by AI? Clemens Diemann, a leading AI growth consultant from Algomarketing, joins us to share his expertise on navigating the complex world of marketing operations. He brings to light the struggles marketers endure when relying on historical data and intuition, revealing how this pressure can lead to strategic decisions based more on hope than certainty. Clemens discusses the often daunting task of meeting ever-increasing targets and how running ad hoc campaigns without thorough analysis can strain marketing teams and lead to incomplete data-driven decisions.
Clemens dives deep into the transformative role of predictive analytics and AI in marketing. He challenges traditional models like the MQL to SAIL to pipeline approach, which can flatten conversion rates when not integrated with a broader revenue operations strategy. By encouraging collaboration across teams and employing predictive analytics, marketing professionals can unlock significant improvements in campaign performance and sales funnels. Clemens illustrates this with a compelling case study from Cisco, showing how AI-driven insights can elevate sales team performance and foster better decision-making.
Episode Brought to You By MO Pros
The #1 Community for Marketing Operations Professionals

Join us at MOps-Apalooza: https://mopsapalooza.com/

Save 10% with code opscast10

Support the show

  continue reading

Chapters

1. Marketing Operations and Data-Driven Decisions (00:00:00)

2. Leveraging Predictive Analytics for Marketing (00:13:37)

3. Personalization and Scalability in Marketing (00:27:35)

4. Enhancing Marketing Operations With AI (00:34:48)

5. Accelerating Careers With Data Insights (00:44:27)

217 episodes

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