Practical Tips for First-Party Data and Identity Resolution with Jeremy Katz

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What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.
Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.
Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.

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Chapters

1. Practical Tips for First-Party Data and Identity Resolution with Jeremy Katz (00:00:00)

2. Meet Jeremy Katz (00:00:49)

3. Career Journey in Marketing and Data (00:02:39)

4. First-Party Data and Identity Resolution (00:06:57)

5. Building a Customer Data Hub (00:15:25)

6. Challenges of Defining Customer Identity (00:24:08)

7. Connecting Professional and Personal Profiles (00:30:39)

8. Technology Evolution and Future Trends (00:39:15)

9. AI and Retail Media Networks (00:43:37)

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