In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization.
We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a company’s strategy leads to a better user experience.
We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs.
Emilija shared practical steps for teams looking to use experimentation to truly understand and serve their customers and we wrapped up with a fascinating discussion on how AI is shaping the future of customer-centric testing.
If you’re curious about how experimentation can drive better decisions and products, this episode is for you!

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