In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation.
André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy.
The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and how can they overcome them? How might AI help eliminate these biases and accelerate better decision-making?
Lastly, André shares his insights on how large companies can break down silos. What strategies can they use to foster collaboration and create synergy between product development and experimentation?
Tune in and let us know what you think about this.

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