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EP 431: Why I Love Testing "Ugly" Facebook Ads
Manage episode 499818254 series 1435726
When I’m launching a new ad, I don’t always start with polished, high production "perfect" video ads. I start “ugly” and there’s a reason for it. In this short episode, I’ll explain why scrappy, low fidelity ads can often outperform the fancy stuff.
Website: https://philgrahamdigital.com
386 episodes
Manage episode 499818254 series 1435726
When I’m launching a new ad, I don’t always start with polished, high production "perfect" video ads. I start “ugly” and there’s a reason for it. In this short episode, I’ll explain why scrappy, low fidelity ads can often outperform the fancy stuff.
Website: https://philgrahamdigital.com
386 episodes
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