Best phil@philgrahamdigital.com Podcasts (2025)

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EP 430: What Apple, Nike, & Disney Would Do with a $500 Facebook Ad Budget 8:20

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1h ago8:20

8:20

What would a billion dollar brand like Apple or Nike do if they only had $500 to spend on Facebook Ads? It’s probably not what you think. In this quick episode, I’m breaking down how big brands think small and how you can borrow their strategy even with a lean budget. Website: https://philgrahamdigital.com…

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Bonus Episode: Meta's 2025 Q2 Earnings: What Advertisers Need to Know 3:24

6d ago3:24

3:24

Today, Meta announced their earnings report for the 2nd quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it’s such great news for advertisers! Website: https://philgrahamdigital.com

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EP 429: My 3 Minute Facebook Ads Health Check 10:08

7d ago10:08

10:08

Before you pause your ad campaigns or rebuild your entire funnel from scratch, try this! In this quick episode, I’ll walk you through my simple 3-minute Facebook & Instagram Ads health check that can help reveal issues and what to fix first. Website: https://philgrahamdigital.com

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EP 428: Why I Ignore Many “Meta Best Practices” & What I Do Instead 17:11

14d ago17:11

17:11

There are many "best practices" for Facebook and Instagram ads but sometimes, following them blindly can tank your results. In this short episode, I’m sharing a few “best practices” I sometimes ignore, why I do it, and what I do instead. If your ads feel stuck or you're frustrated, this might be why. Website: https://philgrahamdigital.com…

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EP 427: Why Scaling Kills Your Facebook Ads & What To Do Instead 10:38

21d ago10:38

10:38

Scaling sounds like the goal but if you’ve ever increased your ad budget and watched your results fall apart, you’re not alone. In this short episode, I’ll break down why scaling sometimes kills so many Facebook and Instagram ad campaigns and what to do instead. Website: https://philgrahamdigital.com…

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EP 426: How To Fail at Facebook Ads 15:58

28d ago15:58

15:58

Wondering why your Facebook & Instagram Ads aren’t working? This episode is for you. I’m sharing some of the biggest mistakes I see every day, from bad strategy to listening to fake gurus, so you don’t fall into the same traps. Website: https://philgrahamdigital.com

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EP 425 Fix Your Facebook Ad Funnel in 10 Minutes? 11:35

1M ago11:35

11:35

Clicks but no conversions? Warm ads falling flat? Let’s take a closer look at what might be happening inside your funnel. In this episode, I’ll share a simple checklist to help you spot potential issues and make informed adjustments. Website: https://philgrahamdigital.com

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EP 424: 5 Facebook Ad Myths You Need to Ditch 12:31

1M ago12:31

12:31

Still boosting posts or struggling with Facebook Ads and blaming the algorithm? You’re not alone. In this episode, I’m sharing 5 common Facebook Ad myths that might be throwing off your strategy, from misunderstood budgets to what really went wrong with your ads. Tune in for clarity and confidence in your next steps. Website: https://philgrahamdigi…

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EP 423: Why Your Facebook Ad Tests Might Not Be Working 10:06

2M ago10:06

10:06

Are you testing your Facebook and Instagram ads? I hope so, but the problem is, many advertisers are doing it wrong. In this episode, I break down the biggest testing mistakes I see, and how to fix your approach so you’re not just burning budget without answers. Website: https://philgrahamdigital.com…

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EP 422: 5 Ways to Make Your Ads Look Native (Not Like Ads) 10:48

2M ago10:48

10:48

If your Facebook and Instagram ads look like ads, you may have already lost the scroll battle. In this episode, I’ll show you 5 simple ways to help make your ads look native, so they blend into the feed, feel natural, and help get you noticed. Website: https://philgrahamdigital.com

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EP 421: 5 Facebook Ad Hooks That Stop the Scroll 13:03

2M ago13:03

13:03

Struggling to grab attention with your ads? In this episode, I break down real Facebook and Instagram Ad hooks that can stop the scroll, plus why they work, when to use them, and how to come up with some of your own. Website: https://philgrahamdigital.com

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EP 420: How I’d Spend $1k on Facebook Ads This Month 11:11

2M ago11:11

11:11

Have a $1,000 Ad budget and not sure how to spend it? In this episode, I’ll show you exactly how I’d spend that money on Facebook and Instagram Ads this month, including what to skip, what to prioritize, and how to break it out. Website: https://philgrahamdigital.com

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EP 419: Why Many Facebook Ads Still Fail in 2025 13:14

3M ago13:14

13:14

If your Facebook and Instagram ads are struggling, you’re not alone. In this episode, I break down the most common reasons many Facebook Ads fail and what some smart advertisers are doing differently. Website: https://philgrahamdigital.com

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EP 418: Your Facebook Ad Questions Answered 13:09

3M ago13:09

13:09

Today, I am answering 6 hot Facebook & Instagram ad questions in under 10 minutes. No fluff, just real talk. From busting myths to budget tips and ad copy secrets, this fast-paced episode is packed with value. Plus, big news: Threads ads are here! Don’t miss it. Website: https://philgrahamdigital.com…

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EP 417: The 3 Warm Audiences You’re Probably Ignoring 10:55

3M ago10:55

10:55

Many advertisers miss these 3 retargeting audiences and sometimes they can be very effective, with exceptions of course. In this quick episode, I’ll break down who they are, why they matter, and how to build ads specifically for them. Don’t waste your warm traffic, learn how to leverage it with my new strategic retargeting plan for mid 2025! Websit…

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Bonus Episode: Meta's 2025 Q1 Earnings: What Advertisers Need to Know 4:57

3M ago4:57

4:57

Today, Meta announced their earnings report for the first quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it’s such great news for advertisers. Website: https://philgrahamdigital.com

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EP 416: What ChatGPT & AI Gets Wrong About Facebook Ads 10:11

3M ago10:11

10:11

Is ChatGPT giving out bad ad advice? In this episode, I share where AI misses the mark on Facebook Ads and how to use it correctly. Don’t let generic tips potentially tank your strategy. Learn how to use AI like a real ad expert. Website: https://philgrahamdigital.com

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EP 415: Facebook Ads Are Your Secret Weapon in a Recession in 2025? 15:17

4M ago15:17

15:17

In this episode, I share some tips and practical advice on how Facebook and Instagram Ads could be your secret weapon in a recession or any economy, bad or good. Don’t let fear crush you, there are tremendous opportunities out there right now! Website: https://philgrahamdigital.com

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EP 414: What Some Facebook Ad Experts Are Doing Differently in 2025 16:41

4M ago16:41

16:41

Discover how some Facebook & Instagram Ad experts are approaching Ads differently in 2025 and what sets them apart from the rest. Website: https://philgrahamdigital.com

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EP 413: 5 Minute Facebook Ads Audit 16:33

4M ago16:33

16:33

Feeling stuck or unsure about your Facebook & Instagram Ads? In this quick episode, I’ll show you how to audit your ads in just five minutes. You’ll discover how to spot common problems, explore ways to potentially improve your targeting, and get ideas for quickly testing and optimizing your creatives. Stop guessing and get clarity and actionable i…

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EP 412: Are Facebook Ads Dead in 2025? 15:48

4M ago15:48

15:48

Many are asking if Facebook Ads still work. In this episode, I break down what’s really going on, why some advertisers are struggling, and most importantly, how to quickly adapt your strategy to the evolving landscape. Don’t panic, Facebook Ads aren’t dead, in fact, they are better than ever! Website: https://philgrahamdigital.com…

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EP 411: Facebook Ads Budgets: Stop Overspending & Start Spending Smarter 10:28

4M ago10:28

10:28

Not sure if you’re spending your Facebook & Instagram Ads budget the right way? In this episode, I’ll break down how we allocate our budget wisely—where to invest more, where to cut back, and how to avoid common overspending mistakes. Whether you’re running ads on a tight budget or scaling up, there's something for everyone in this episode! Website…

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EP 410: 5 Landing Page Fixes To Test For Better Facebook Ad Conversions 12:01

5M ago12:01

12:01

Your Facebook and Instagram Ads might be driving traffic, but are your landing and sales pages costing you conversions and sales? In this episode, I’m revealing five landing page fixes you should test that might improve conversions. Website: https://philgrahamdigital.com

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EP 409: Meta Ads & AI: What's Working & What' Isn't 11:25

5M ago11:25

11:25

In this episode, I share some further insights about what AI is currently good at when it comes to Meta Ads as well as what it ISN’T good at because so many advertisers use AI wrong & make costly mistakes with their ads. Website: https://philgrahamdigital.com

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EP 408: AI & Facebook Ads: Avoid These Costly Mistakes 10:47

5M ago10:47

10:47

I love AI and I love Facebook and Instagram Ads. AI can be used for great ads BUT, so many advertisers make costly mistakes when trying to use AI for their marketing. Listen and learn some of the most common mistakes and how you can avoid them. Website: https://philgrahamdigital.com

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EP 407: 4 Critical Facebook Ad Metrics You Can’t Ignore 15:53

5M ago15:53

15:53

Today, I’m sharing 4 very important ad metrics for Facebook and Instagram Ads. These are metrics that you can’t ignore, and it’s not enough to know what they are, you should be trying to improve them consistently as well. Don’t miss out, lots of value in this one! Website: https://philgrahamdigital.com…

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EP 406: Our Step-by-Step Process for Fixing Facebook & Instagram Ads 17:41

6M ago17:41

17:41

Are your Meta ads underperforming? In this episode, I’m sharing the step-by-step process we use to identify why an ad isn’t working and what steps we take to try to improve results. Website: https://philgrahamdigital.com

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EP 405: What Super Bowl 2025 Ads Teach Us: Budget-Friendly Strategies 16:09

6M ago16:09

16:09

Today, I’m sharing my favorite Ads from the Super Bowl and more importantly, how you can leverage some of the cool Super Bowl Ad tactics in your Facebook and Instagram video Ads without needing a huge budget. Website: https://philgrahamdigital.com

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EP 404: A Simple Guide to Low-Budget Meta Ads in 2025 9:06

6M ago9:06

9:06

Today, I'm sharing some powerful strategies I use and highly recommend when it comes to low budget Facebook and Instagram Ads, based on my experience. Website: https://philgrahamdigital.com

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Bonus Episode: Meta's Q4 Earnings: What Advertisers Need to Know 4:32

6M ago4:32

4:32

Today, Meta announced their Q4 earnings and user numbers and I share the good news and more importantly, what that means for advertisers in this short episode! Website: https://philgrahamdigital.com

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EP 403: New AI-Powered Personalized Quiz Funnel for 2025 12:21

6M ago12:21

12:21

I'm excited to share my brand new and very powerful AI personalized quiz funnel that is ideal for both B2B and B2C and I'll be teaching you how to leverage this with your Facebook and Instagram Ads. Website: https://philgrahamdigital.com

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EP 402: My Ultimate Guide to Facebook Video Ads in 2025 10:38

7M ago10:38

10:38

Ready to try and level up your Facebook video ads in 2025? In this episode, I'm sharing my ultimate guide for Facebook and Instagram video Ads. This is the perfect time to leverage video in your advertising, don't miss out! Website: https://philgrahamdigital.com

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EP 401: My Best Practices for Facebook Ads in 2025 15:32

7M ago15:32

15:32

Facebook and Instagram Ads are evolving, are you keeping up? In this episode, I share some of my best practices for Facebook and Instagram Ads in 2025. Listen to stay ahead of the competition! Website: https://philgrahamdigital.com

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EP 400: 7 Reasons You Should Be Going ALL IN on Facebook Ads in 2025 14:39

7M ago14:39

14:39

Happy New Year! There is so much opportunity with Facebook and Instagram Ads in 2025 and today, I'm going to share why I think advertisers and entrepreneurs should be going all in on Meta Ads this year and why it could potentially hurt you if you don't. Next week I'll be covering some of my best practices for ads in the new year. Website: https://p…

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EP 399: Facebook Ad FAQ & #1 Lesson Learned in 2024 17:46

7M ago17:46

17:46

Today, it's the last day of 2024 and I've got a fun episode of your frequently asked questions about Facebook and Instagram Ads as well as some fun personal questions mixed in. Don't miss it! Website: https://philgrahamdigital.com

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EP 398: How to Run Facebook Ads Like Nike But Without The Budget 11:01

7M ago11:01

11:01

In this episode, learn how to create powerful Facebook and Instagram ads like Nike, but without the big-budget spend. Discover ad targeting and placement tips, creative techniques, and more! Website: https://philgrahamdigital.com

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EP 397: 5 Facebook Ad Tests That Could Save You Money 9:02

8M ago9:02

9:02

In today's episode, I'll share some of my favorite tests that Facebook and Instagram advertisers should be doing. These 5 simple but powerful tests can sometimes make a huge difference! Website: https://philgrahamdigital.com

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EP 396: Dollar Shave Club’s Secrets for Ads You Can Leverage on a Shoestring Budget 12:21

8M ago12:21

12:21

In this episode, I share 5 secrets I discovered about Dollar Shave Club's iconic viral video ads and how you can leverage similar strategies to potentially create impactful, memorable Facebook and Instagram video ads, even if you don't have a large budget. Website: https://philgrahamdigital.com

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EP 395: Why Your Facebook Video Ads Might Be Failing 17:57

8M ago17:57

17:57

In this episode, I share seven reasons why your Facebook & Instagram video ads might be failing and some actionable tips on what to do instead. Website: https://philgrahamdigital.com

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EP 394: Last-Minute Facebook Ad Tips for Holiday Sales 8:21

8M ago8:21

8:21

It's almost Black Friday and Cyber week so today, I'm excited to share 7 important last-minute Facebook and Instagram Ad tips you can leverage for the holiday selling season! Website: https://philgrahamdigital.com

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EP 393: Facebook Ads on Any Budget: Smart Spending Tips 13:12

9M ago13:12

13:12

Today, I'm sharing 7 powerful Facebook and Instagram Ad tips that can be leveraged with any size ad budget! Website: https://philgrahamdigital.com

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EP 392: 4 Hot Instagram Reels Ad Angles You Should Be Using 8:59

9M ago8:59

8:59

Instagram Reels Ads are hot right now! Today, I'm sharing some of my favorite ad angles for Reels that may help you capture more attention and make your ads stand out. Website: https://philgrahamdigital.com

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EP 391: 5 Crucial Metrics For Better Facebook Ads 15:07

9M ago15:07

15:07

In this episode, I share 5 crucial Facebook Ad metrics to not only track, but optimize when it comes to your Facebook and Instagram Ads. Website: https://philgrahamdigital.com

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Bonus Episode: Meta's Q3 Earnings: What Advertisers Need to Know 4:08

9M ago4:08

4:08

Meta had earnings today (October 30th 2024) and in this short recap, I talk about why it was such great news for advertisers. Website: https://philgrahamdigital.com

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EP 390: How We Optimize Facebook Ads in Around 20 Minutes a Day 13:18

9M ago13:18

13:18

In this episode, I share some tips and strategies we use to optimize Facebook and Instagram ads efficiently. Listen and learn how small, consistent adjustments can sometimes make a big difference without taking up too much of your time. Website: https://philgrahamdigital.com

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EP 389: My Unique Fall 2024 Retargeting Formula 19:05

10M ago19:05

19:05

Unlock the power of retargeting ads this fall and winter! In this episode, I’m sharing my 2024 retargeting formula, including strategies, ad objectives, audience targeting, and creative ideas. Learn how to leverage your warm audience with my strategic retargeting plan! Website: https://philgrahamdigital.com…

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EP 388: Facebook Ads FAQ: Fun Questions & Practical Tips 11:00

10M ago11:00

11:00

Get ready for a fun and insightful Facebook Ads FAQ! In this episode, I’m answering your most burning ad questions—from lowering costs to handling ad fatigue—plus a personal question you didn’t see coming. Whether you're new to Facebook Ads or a seasoned pro, you’ll leave with practical tips and a smile! Website: https://philgrahamdigital.com…

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EP 387: Avoid These Costly Facebook Ad Mistakes This Holiday Season 10:29

10M ago10:29

10:29

Today, I'm sharing 4 common Facebook Ad mistakes that many advertisers make during the holidays. Sometimes, these mistakes can be very costly in time or money! Website: https://philgrahamdigital.com

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EP 386: Crafting High-Impact Holiday Facebook Ad Campaigns 16:59

10M ago16:59

16:59

Ready to elevate your Holiday Facebook Ad game? In this episode, we go over a powerful strategy to craft high-impact campaigns that can start nurturing your audience early for better potential payoffs in the peak November and December sales season. Learn how to optimize your budget, leverage video ads, and master staggered retargeting—which can som…

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EP 385: Master the 2024 Holiday Season: 6 Key Trends for Facebook Ads 12:43

11M ago12:43

12:43

Get ready to crush Facebook and Instagram Ads this holiday season! In Part 1 of this 3-part series, I dive into the latest consumer and ad trends shaping the 2024 holiday landscape. Discover key insights that could potentially give you a huge edge this holiday season whether you are an e-commerce business, local business, service, digital, or a cre…

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