Why your real estate marketing content gets ignored (and how to make people stop scrolling)

Next Level Agents: The Kevin & Fred Show - Interviews with the best and brightest minds in the real estate industry

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13d ago 26:51

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The marketing game has completely changed, and most real estate agents are still playing by the old rules. In this episode, EK sits down with Wendy Forsythe, Chief Marketing Officer of eXp Realty, to uncover why "perfect" marketing content is actually making agents invisible, and what's working instead.

Wendy reveals her revolutionary "power of the scroll" concept that's transforming how top agents build mindshare that converts to market share. From the death of AI-generated content to the rise of authentic expertise sharing, this conversation will completely change how you think about social media marketing.

Key Topics Covered:

• The "Big Six" platforms strategy and why you should only focus on 1-2

• How to use AI as a productivity accelerator without losing your authentic voice

• The "pillar content + on-the-run content" framework that's working right now

• Why documenting your real estate expertise beats polished marketing every time

• The green screen method for creating market authority content

• How to be the calming, educated voice in an uncertain market

• The algorithm secrets that most agents completely miss

Bottom Line:

Stop trying to create perfect content and start sharing your authentic expertise. Your daily experiences as a real estate professional are your content goldmine—it's time to start mining them.

Ready to revolutionize your marketing approach and start building the kind of presence that actually converts leads? The strategies in this episode will help you cut through the noise and become the go-to authority in your market.

Connect with Wendy Forsythe:

Instagram: @brandwendy

Learn more about Next Level Agents: Visit nextlevelagents.com/exp to discover how you can take your real estate business to the next level.

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