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170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad)

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Manage episode 496076202 series 1848080
Content provided by Move the Needle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Move the Needle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


In this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.”

Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach, and value on investment (VOI). From redefining marketing metrics to helping stakeholders buy into new ways of measuring success, Amanda shares a practical, experience-backed approach to content that builds sustainable impact over time.


What you’ll learn:

  • Why zero-click content actually drives long-term business growth
  • How to shift from ROI to VOI and what that looks like in practice
  • Creative ways to repurpose content to fuel multiple teams and channels
  • How to build stakeholder alignment by supporting your colleagues’ objectives
  continue reading

201 episodes

Artwork
iconShare
 
Manage episode 496076202 series 1848080
Content provided by Move the Needle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Move the Needle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


In this episode of Move the Needle, we sit down with Amanda Natividad, VP of Marketing at SparkToro and the mind behind the now-mainstream concept of “zero-click content.”

Amanda dives into why marketers must stop obsessing over clicks and start optimizing for impressions, reach, and value on investment (VOI). From redefining marketing metrics to helping stakeholders buy into new ways of measuring success, Amanda shares a practical, experience-backed approach to content that builds sustainable impact over time.


What you’ll learn:

  • Why zero-click content actually drives long-term business growth
  • How to shift from ROI to VOI and what that looks like in practice
  • Creative ways to repurpose content to fuel multiple teams and channels
  • How to build stakeholder alignment by supporting your colleagues’ objectives
  continue reading

201 episodes

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