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169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)

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Manage episode 493548723 series 1848080
Content provided by Move the Needle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Move the Needle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


If you’ve ever had to defend your brand marketing budget – or wondered if it’s even worth the investment – this episode is a must-listen. Peep Laja, CEO of Wynter, breaks down the practical realities and long-term impact of brand marketing. Peep uses data and research to explore why so many companies are stuck in the “sea of sameness,” how to measure (and justify) brand marketing ROI, and why building memory structures – not capturing clicks – is the real goal of B2B marketing.

Plus, Peep shares the one brand marketing move most B2B companies get totally wrong – and what to do instead.


What you’ll learn:

How to invest in brand marketing that drives results

  • How to invest in brand marketing that drives results
  • Why creating a sub-category is a smarter play than category creation
  • How to actually measure the impact of brand awareness
  • How to educate your CFO on brand marketing budgets and timelines
  • Why distinctiveness, not uniqueness, is the goal

🔔 Subscribe to get more strategies from B2B leaders and experts that drive predictable growth.

📣 About Databox
Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS

  continue reading

196 episodes

Artwork
iconShare
 
Manage episode 493548723 series 1848080
Content provided by Move the Needle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Move the Needle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing.


If you’ve ever had to defend your brand marketing budget – or wondered if it’s even worth the investment – this episode is a must-listen. Peep Laja, CEO of Wynter, breaks down the practical realities and long-term impact of brand marketing. Peep uses data and research to explore why so many companies are stuck in the “sea of sameness,” how to measure (and justify) brand marketing ROI, and why building memory structures – not capturing clicks – is the real goal of B2B marketing.

Plus, Peep shares the one brand marketing move most B2B companies get totally wrong – and what to do instead.


What you’ll learn:

How to invest in brand marketing that drives results

  • How to invest in brand marketing that drives results
  • Why creating a sub-category is a smarter play than category creation
  • How to actually measure the impact of brand awareness
  • How to educate your CFO on brand marketing budgets and timelines
  • Why distinctiveness, not uniqueness, is the goal

🔔 Subscribe to get more strategies from B2B leaders and experts that drive predictable growth.

📣 About Databox
Databox is Modern BI for teams that need answers now. It offers the best of BI, without the complicated setup, steep price, or long learning curve. Try it free today! http://bit.ly/3RQg2wS

  continue reading

196 episodes

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