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Why brand-owned content is marketing’s new frontier
Manage episode 494404321 series 2137506
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions while simultaneously improving performance across all marketing channels. The strategy positions brand content as a direct response mechanism, leveraging the brand halo effect to systematically lower customer acquisition costs over time.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2289 episodes
Why brand-owned content is marketing’s new frontier
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 494404321 series 2137506
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions while simultaneously improving performance across all marketing channels. The strategy positions brand content as a direct response mechanism, leveraging the brand halo effect to systematically lower customer acquisition costs over time.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2289 episodes
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